- Hardcover: 240 pages
- Publisher: Mark Batty Publisher (Jun 1 2007)
- Language: English
- ISBN-10: 0976224518
- ISBN-13: 978-0976224518
- Product Dimensions: 17.8 x 2.6 x 24.6 cm
- Shipping Weight: 839 g
- Amazon Bestsellers Rank: #413,940 in Books (See Top 100 in Books)
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Product Details |
Product Description
Product Description
This book is about everything that happens while you’re reading – in front of your eyes and inside your head – and about what type designers, typographers and graphic designers bring to a page to make it happen.
Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions in USA Today to being responsible for the look of the highway and metro signs in the Netherlands.
For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions.
The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens.
Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions in USA Today to being responsible for the look of the highway and metro signs in the Netherlands.
For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions.
The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens.
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Customer Reviews
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.7 out of 5 stars (3 customer reviews)
1 of 1 people found the following review helpful
5.0 out of 5 stars
A great book, Mar 10 2011
By S. Llamas - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: While You're Reading (Hardcover)
Despite I was expecting a very scientific book I was pleasantly surprised, it is extremely interesting. The author clearly explains the concepts and shares some parts of his broad experience as type designer as well. Is great the way he explains the process of reading starting by comparing it with the act of walking. This is a must read for all those interested into type design.
3.0 out of 5 stars
Good read, April 10 2012
By Erika - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: While You're Reading (Hardcover)
This book was a fats read ans brought up some really interesting ideas. Extremely happy with this purchase. Came in perfect condition.
0 of 2 people found the following review helpful
3.0 out of 5 stars
good Book, Aug 24 2011
By Yard Sale - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: While You're Reading (Hardcover)
but its too must useless theory that no one knows how to apply in the practical world if you are a designer its not going give your work that mysterious magic that the title promise; disappointed.
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