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White Paper Marketing; More Sales Leads, Less Effort Paperback – Jul 14 2010

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Product Details

  • Paperback: 270 pages
  • Publisher: Althos (July 14 2010)
  • Language: English
  • ISBN-10: 1932813802
  • ISBN-13: 978-1932813807
  • Product Dimensions: 23.5 x 1.4 x 19.1 cm
  • Shipping Weight: 454 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,524,445 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on (beta) HASH(0xa74a4f48) out of 5 stars 6 reviews
2 of 2 people found the following review helpful
HASH(0xa74d7b4c) out of 5 stars I download them all the time, and so do many of your potential customers. Aug. 12 2010
By Kvsimons - Published on
Format: Paperback
Books like this build my business. I get clear definitions, process explanation, and a break down of the steps I can take to start bringing in a consistent stream of interested and qualified leads. To be candid, the book also showed me some of the areas where my previous white paper initiatives could have been much more productive. The book is not going to be entertainment, but is concise, helpfully illustrated, and practical.

I will plan to update the review after some implementation and testing.
2 of 2 people found the following review helpful
HASH(0xa74d7f54) out of 5 stars Clear, concise, and informative July 26 2010
By SPeacock - Published on
Format: Paperback
Both concise and comprehensive, White Paper Markeing; More Sales Leads, Less effort is perhaps the best 'how to' books I've ever read. The author covers all the angles on white paper creation, marketing objectives, distribution channels, and most importantly identifies white paper marketing metrics to measure and optimize your efforts. No fluff here - only actionable information. Highly recommended for any business looking to increase qualified inbound leads.
1 of 1 people found the following review helpful
HASH(0xa74d7fcc) out of 5 stars Some good content, but clumsy composition April 12 2012
By neversaydie352 - Published on
Format: Kindle Edition Verified Purchase
This book does offer some helpful tips for creating and delivering marketable white papers. However, the content is sloppy. The text drifts away from the focal point early and often, and the formatting is so inconsistent that it becomes a distraction. The author correctly states that a good white paper must be credible, valuable, and authoritative only to later write, "...example below shows a white paper that offers a discount on Internet marketing books to readers who have downloaded a white paper." Huh? The call to action should be subtle--not a coupon code.

I'm surprised the author priced the eBook this high. The quality of the content--specifically the poor formatting and lack of any visible copyediting--should price this book in the $2.99 range.
1 of 1 people found the following review helpful
HASH(0xa74d7d74) out of 5 stars Great for consulting and training! Sept. 3 2010
By Avi Ofrane - Published on
Format: Paperback
We are a training and consulting company specializing in Telecom Billing and are constantly looking for ways to keep our clients and prospects engaged. This book is an excellent resource! It clearly showed us how to develop Wwhite papers that combine subtle promotional messages AND valuable content to generate quality leads. Well done, guys!

Avi Ofrane
The Billing College
1 of 1 people found the following review helpful
HASH(0xa74db4b0) out of 5 stars Loaded with Actionable Items Sept. 29 2010
By Robert - Published on
Format: Paperback
I found this book loaded with actionable items. Many times white papers only show up on company web sites or are relegated to obscurity. Or, some pay monthly fees to post their white paper on a web site. This book gave me plenty of ideas for increasing the number of sales leads. I am seeing more sales as a direct result.