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Whitewash [Paperback]

Joseph Keon
4.4 out of 5 stars  See all reviews (5 customer reviews)
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Book Description

Nov. 8 2010

North Americans are some of the least healthy people on Earth. Despite advanced medical care and one of the highest standards of living in the world, one in three Americans will be diagnosed with cancer in their lifetime and 50% of US children are overweight.

This crisis in personal health is largely the result of chronically poor dietary and lifestyle choices. In Whitewash, Joseph Keon unveils how North Americans unwittingly sabotage their health every day by drinking milk, and shows that our obsession with calcium is unwarranted.

Citing scientific literature, Whitewash builds an unassailable case that not only is milk unnecessary for human health; its inclusion in the diet may increase the risk of serious diseases including:

  • prostate, breast, and ovarian cancers
  • osteoporosis
  • diabetes
  • vascular disease
  • Crohn's disease.

Many of America’s dairy herds contain sick and immunocompromised animals whose tainted milk regularly makes it to market. Cow's milk is also a sink for environmental contaminants, and has been found to contain traces of pesticides, dioxins, PCBs, rocket fuel, and even radioactive isotopes.

Whitewash offers a completely fresh, candid and comprehensively documented look behind dairy's deceptively green pastures, and gives readers a hopeful picture of life after milk.

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I highly recommend this book as it is easy to read yet thought-provoking, controversial but well-researched and literally a life-saver! -Green Eatz Human beings need to learn what all other animals instinctively know: milk is for infants. Despite the fact that allergies, disease, and obesity can all be linked to our obsession with cow's milk, we have bought the milk lobby's fable hook, line and sinker. Dr. Keon's scrupulous research and meticulous documentation will wipe those sinister milk mustaches off all the smirking dairy execs. Whitewash is nothing less than a lifesaver. - Rory Freedman, author, Skinny Bitch Whitewash is the book vegans have been waiting for, and the one book the dairy industry would most want you not to read. With meticulous references and a passion for his subject, Joseph Keon has written a book packed with vital information and invaluable resources. It is easy to read and backed by science. The author has done a superb job in revealing the most effective -- and expensive -- propaganda campaign in U.S. history. -- Patti Breitman, co-author of How to Say No Without Feeling Guilty and Director, Marin Vegetarian Education Group. In my medical practice, I have watched children with eczema, allergies, ear infections and chronic upper respiratory congestion lose most or all of their symptoms when they stopped drinking cow's milk. And whole cow's milk is also the food most to blame for the huge increase in obesity in America's children. Read this excellent, well-researched book and don't drink your milk! - Jay N. Gordon, MD, FAAP, Assistant Professor of Pediatrics, UCLA Medical School Joseph Keon's Whitewash is another authoritative and well-referenced nail in the cow milk coffin. Having discovered firsthand the adverse effects of milk in much the same way as the Dr. Keon, I can say that without relentless taxpayer-funded USDA support, shameless advertising (with IRS tax deductions for same), milk products would finally stand exposed only as an expensive way to make yourself sick. - William Harris, M.D. Author of The Scientific Basis of Vegetarianism There is too much in Whitewash to discuss here in any detail, suffice to say every vegan should read it to reinforce what they already know: cow milk should not play any part in a healthy human diet. Then they need to pass it on to or buy it for all those friends and relations who insist on the goodness and importance of cow milk. I defy anyone to read this book and keep on drinking the stuff. --Vegan Voice From the foreword: I might be one of the last people you would expect to find questioning the value of dairy products for human health. Not that this is an easy question for most people. The assumption that dairy products are wonderful foods prevails throughout our culture with amazing tenacity. But in my family of origin, this assumption was held with a steadfastness that was virtually religious. There was a reason. My father founded, owned and ran what became the world's largest ice cream company --- Baskin-Robbins. Our house included a commercial-sized freezer with each of the 31 flavors, one for each day of the month. By the time I was 21, my father had manufactured and sold more ice cream than any human being who had ever lived on the planet. And he groomed me, his only son, to succeed him. It was his plan that I would follow in his footsteps. So what am I doing writing a foreword for a book titled Whitewash: The Disturbing Truth About Cow's Milk And Your Health? It turned out that I didn't follow my father's plan, but instead walked away from the company and the money it represented to become an advocate for a healthy and compassionate way of life. And that brings me to this marvelous book by Joseph Keon. Because if you are looking for the truth about dairy products and your health, if you are wanting to understand what scientific research has actually shown, this book is an immensely helpful resource. I consider it, in fact, the best book yet written on the subject. - John Robbins, author of Diet for a New America

About the Author

A wellness consultant, nutrition and fitness expert for over 25 years, Joseph Keon is considered a leading authority on public health and is the author of three books, including Whole Health: The Guide to Wellness of Body and Mind and The Truth about Breast Cancer: A Seven-Step Prevention Plan.

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Most helpful customer reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Deception: The Critical Element For Marketing Milk March 19 2011
By Warren Green TOP 500 REVIEWER
Format:Paperback|Verified Purchase
I wouldn't have a particular problem with dairy products, if only they were relegated to the category of foods that include candy bars, chips, pop, and all the other crap that most people know as crap, and collectively refer to as "junk food" at their local convenience store.

Unfortunately, due to the political clout and influence of some of our food industries, [See Part IV of The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss and Long-term Health, "Why Haven't You Heard This Before?"] Canada's Food Guide has long been compromised to feature milk products as an entire "food group".

In fact, even seemingly well educated people can be so trapped in the mindset of their upbringing, that if confronted by a disparaging remark about dairy products, they may simply respond, "But it's a food group!" Only fairly recently has the guide included alternatives to milk products, and still does not fully acknowledge the superior health advantages of a diet comprised primarily of whole foods. Especially by way of contrasting them to the deleterious effects associated with the consumption of conventionally produced dairy products.

There's a good quote at the beginning of chapter one that highlights the absurdity of human populations needing to ingest milk from cows for the duration of their lives. "It seems ridiculous that a man, especially in the midst of his pleasures, should have to go beneath a cow like a calf three times a day -- never weaned." Henry David Thoreau (Circa 1850)
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great book - debunks dairy myths Dec 29 2011
Format:Paperback|Verified Purchase
Two most important points in my opinion:

1) What country consumes the most calcium? Answer: the U.S. What country has the highest rate of osteoporosis? Answer: the U.S.

2) Of over 5,000 mammals on Earth, only humans drink the milk of another species. Makes no sense whatsoever.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Life changing Oct. 17 2012
Format:Paperback|Verified Purchase
Joseph Keon had jam packed so much crucial information into this book that I wish more people knew about. People are brainwashed from kindergarten that dairy is the end all and be all to getting calcium and how good it is for you, when it's all really a big lie. This is a must read for anyone concerned about their health and not to mention the well being of cows.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Confirmed My Suspicions Oct. 15 2012
By A Customer
Format:Paperback|Verified Purchase
After deciding to cut out dairy, the changes in my health were remarkable. This book will give you all the knowledge, statistics and resources you'll need to let everyone know what you already know - milk makes you feel sick, and now you know why.

Full of resources and heavily documented, this book reads like a peer reviewed journal with public appeal. I would encourage anyone who drinks milk, doesn't drink milk or who is simply curious, to check out this information. It's worth the read!
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0 of 1 people found the following review helpful
2.0 out of 5 stars Better books out there by far March 12 2012
By Jodi-Hummingbird TOP 100 REVIEWER
The good parts of this book include that it points out that commercial milk can cause problems for lots of people's health, that dairy products can have an opiate-like effect and that having lots of calcium in the diet isn't enough to ensure healthy bones.

Unfortunately this book also reinforced lots of equally harmful myths (salt is bad for you and low salt diet are best, soy is a health food, saturated fat causes heart disease and low fat and cholesterol diets are best and 15% fat in the diet may not be low enough, vegan diets are best, and so on.) The book also heavily promotes the flawed China Study and its author Dr T Campbell. Pointing out all the problems with eating dairy but then promoting eating lots of soy - a very heavily processed and unnatural food which causes allergies for a similar amount of people as does milk, just makes no sense to me. This book offers far more bad advice than good, sadly.

From my own reading I am in the 'commercial dairy foods aren't healthy for anyone (or for the mistreated and misfed cows!)' camp, but also the 'good quality raw dairy foods (from pastured cows) made into kefir and yogurt are probably healthy additions to the diet in small amounts for those that can tolerate them' camp.

I do better by far with no dairy or grains at all, but each to their own. (I don't agree that raw milk with all its enzymes removes the problems of poor milk tolerance, as some claim, as this has not been my experience.)

This book does a disservice to readers by assuming that all dairy products are commercially made using milk from unhealthy grain fed cows, and not pointing out that many of their comments just don't apply to good quality raw dairy products.
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