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Whole New Mind (Paperback)

by Daniel Pink (Author) "The first thing they do is attach electrodes to my fingers to see how much I sweat ..." (more)

4.7 out of 5 stars See all reviews (6 customer reviews)

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Product Details

Paperback: 288 pages
Publisher: Riverhead (TRD); New edition edition (Mar 7 2006)
Language: English
ISBN-10: 1594481717
ISBN-13: 978-1594481710
Product Dimensions: 22.1 x 15 x 1.5 cm
Shipping Weight: 318 g

Average Customer Review: 4.7 out of 5 stars See all reviews (6 customer reviews)

Amazon.ca Sales Rank: #660 in Books (See Bestsellers in Books)

Popular in these categories:

#5 in	Books > Business & Investing > Management & Leadership > Leadership
#5 in	Books > Professional & Technical > Business Management > Management & Leadership > Leadership
#13 in	Books > Health, Mind & Body > Self-Help > Success

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Product Description

From Publishers Weekly

Just as information workers surpassed physical laborers in economic importance, Pink claims, the workplace terrain is changing yet again, and power will inevitably shift to people who possess strong right brain qualities. His advocacy of "R-directed thinking" begins with a bit of neuroscience tourism to a brain lab that will be extremely familiar to those who read Steven Johnson's Mind Wide Open last year, but while Johnson was fascinated by the brain's internal processes, Pink is more concerned with how certain skill sets can be harnessed effectively in the dawning "Conceptual Age." The second half of the book details the six "senses" Pink identifies as crucial to success in the new economy-design, story, symphony, empathy, play and meaning-while "portfolio" sections offer practical (and sometimes whimsical) advice on how to cultivate these skills within oneself. Thought-provoking moments abound-from the results of an intensive drawing workshop to the claim that "bad design" created the chaos of the 2000 presidential election-but the basic premise may still strike some as unproven. Furthermore, the warning that people who don't nurture their right brains "may miss out, or worse, suffer" in the economy of tomorrow comes off as alarmist. But since Pink's last big idea (Free Agent Nation) has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

From Booklist

"Abundance, Asia, and automation." Try saying that phrase five times quickly, because if you don't take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces. Pink, best-selling author of Free Agent Nation (2001) and also former chief speechwriter for former vice-president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, Web sites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world. According to Pink, the keys to success are in developing and cultivating six senses: design, story, symphony, empathy, play, and meaning. Pink compares this upcoming "Conceptual Age" to past periods of intense change, such as the Industrial Revolution and the Renaissance, as a way of emphasizing its importance. Ed Dwyer
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.

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Customer Reviews

6 Reviews

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4.7 out of 5 stars (6 customer reviews)

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12 of 12 people found the following review helpful:

5.0 out of 5 stars A Vision for an Improved Way of Solving Problems, Jul 15 2006

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (#1 REVIEWER)

Ever since Peter Drucker pointed out that the future performance of organizations in the developed world would be in the hands of knowledge workers, we've been blessed with an understanding that the dominant economic focus can shift rapidly into new directions. Prior to that, the industrial age had lasted for over two centuries. The agricultural age that preceded it lasted several thousand years, and the hunter-gatherer age had lasted even longer.

What is the conceptual age? It's a time when due to applying all of our brain's many functions and the many advances of technology that we enjoy, a person can imagine totally different ways to serve and entertain others. Imagination is the limit.

A number of people have preceded Mr. Pink's message in partial ways such as those who have written about the entertainment economy, works about serious play, cataloguers of storytelling best practices and those who consider emotional intelligence.

But I think Mr. Pink's concept is both bigger and more accurate than that which has preceded this book. Most methods of making improvements only harness parts of our capabilities and serve only parts of our needs. Anyone who has sat in a traffic jam recently realizes that. What good is s beautiful sports car if traffic is bumping along at 10 mph? Put that same driver into a Grand Prix simulator, and the person comes alive in a way that's almost beyond belief.

Mr. Pink points out six key opportunities to supplement traditional, linear thinking. These are design, story, symphony (integration of disparate elements), empathy, play and meaning.

I think, however, that Mr. Pink is wrong about these being the primarily undeveloped senses. Given what I've read about brain research, I wouldn't be surprised if aroma, physical touch, musical stimulation, simulation and directed meditation didn't end up being as, if not more, important.

Some will be disappointed that Mr. Pink doesn't give them a manual to operate in the new age. Given how little we know about how to engage one another in these other ways, time will have to pass before we have what amounts to instructions. In the meantime, Mr. Pink does a good job of pointing towards experiences and books that can help with whole brain development.

If you think the problem with the economy is that we have too few engineers, you should read this book. It'll take you ahead into a future you need to start preparing for now.

To give you a sense of how important I think Mr. Pink's concept is, I made this book the focus of a recent briefing for The Billionaire Entrepreneurs' Master Mind.

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7 of 7 people found the following review helpful:

5.0 out of 5 stars Globalization and Outsourcing are Our Reality, April 7 2006

By	Rob White (London, Ontario Canada) - See all my reviews

As someone who was in an engineering and IT field, but not of it, I began to feel that there was hope for creatures like me. I understand technology, but my viewpoint tends to be a big picture viewpoint. Writing lines of code left half of me wanting something more and my fellow employees and managers irritated.

Pink provides a clue as to the types of jobs that will no longer exist in the United States in the coming decades by asking three questions: Can someone overseas do it cheaper? Can a computer do it faster? Is what I'm offering in demand in an age of abundance?

As I watched Information Technology (IT) jobs move overseas and become automated, I fully understood what Pink meant with the first question, but the last one had me stumped until I read further. Then, I grasped that I was already a member of a "fleet of empathic, meaning-seeking boomers" which had "already started wading ashore." I had self-identified as a Cultural Creative a number of years ago.

So if American jobs are significantly going to change, how do we prepare for what Pink calls the Conceptual Age? Even if you are planning to retire from your current job in the near future, the likelihood is that you will continue your work life in some form or another.
The world is changing and the economy is changing. As boomers enter the last phases of their official working life, what will they bring to the picture? Will corporations understand the value that people with experience bring to the job, or will they pursue the "cheaper and faster" model of exporting to Asia and hiring young college grads (often immigrants) to replace an aging work force?

Thank for you for also recommending the perfect companion book,
THE BLACK BOOK OF OUTSOURCING by Brown & Wilson (Wiley Press, 2005) which showed me where the new opportunities are, how to get up to speed on what outsourcing is truly all about from very clear instructions, and an incredible resource directory for me to pursue my job search.

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5 of 5 people found the following review helpful:

5.0 out of 5 stars Fascinating book!, Feb 13 2006

By	Mike (Canada) - See all my reviews

This review is from: Whole New Mind (Hardcover)

I found this book very enjoyable to read. It has a wealth of comprehensive research that supports the information. It opens your mind to the way the world shifts through the ages. Easy to read, with pictures to support the ideas and concepts. I would recommend this book to people of all professions.

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Most recent customer reviews

4.0 out of 5 stars Thought provoking
For years I have worked in a left brained atmosphere, yet my right brain has been screaming to lead. Looks like it may yet.

Published 1 month ago by May Right

4.0 out of 5 stars Toward skills that can't be outsourced
Pink genially prods us into a future of retooling ourselves for survival, managing to make it seem more interesting than horrifying. Read more

Published 9 months ago by Brian Griffith

5.0 out of 5 stars Read it in one flight
This book is terrific. I read it on one flight from London to Washington. And I ended up with a 'to do'list that I'm sure will change how I behave, for the better.

Published on Jun 18 2005 by Brendan Calder