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Just as information workers surpassed physical laborers in economic importance, Pink claims, the workplace terrain is changing yet again, and power will inevitably shift to people who possess strong right brain qualities. His advocacy of "R-directed thinking" begins with a bit of neuroscience tourism to a brain lab that will be extremely familiar to those who read Steven Johnson's Mind Wide Open last year, but while Johnson was fascinated by the brain's internal processes, Pink is more concerned with how certain skill sets can be harnessed effectively in the dawning "Conceptual Age." The second half of the book details the six "senses" Pink identifies as crucial to success in the new economy-design, story, symphony, empathy, play and meaning-while "portfolio" sections offer practical (and sometimes whimsical) advice on how to cultivate these skills within oneself. Thought-provoking moments abound-from the results of an intensive drawing workshop to the claim that "bad design" created the chaos of the 2000 presidential election-but the basic premise may still strike some as unproven. Furthermore, the warning that people who don't nurture their right brains "may miss out, or worse, suffer" in the economy of tomorrow comes off as alarmist. But since Pink's last big idea (Free Agent Nation) has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory.
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"Abundance, Asia, and automation." Try saying that phrase five times quickly, because if you don't take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces. Pink, best-selling author of Free Agent Nation (2001) and also former chief speechwriter for former vice-president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, Web sites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world. According to Pink, the keys to success are in developing and cultivating six senses: design, story, symphony, empathy, play, and meaning. Pink compares this upcoming "Conceptual Age" to past periods of intense change, such as the Industrial Revolution and the Renaissance, as a way of emphasizing its importance. Ed Dwyer
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This book explained a lot of the issues we are experiencing today and how to prepare for the future in an easily understandable manner.
Daniel Pink is one of my favourite writers. He synthisizes information well and makes the material entertaining and relatable to circumstances in the reader's environment. Read morePublished 5 months ago by KSavvyShopper
A very interesting part about story telling wich I really liked. Some parts of the book are somehow redundant.Published 6 months ago by Gabriel
Good light read. Interesting research.
Daniel Pink, highlights a need for right brain thinkers, and for training your right brain. Read more
very interesting, a different look to our daily life in the near past, present and future. Some sections are a bit boring but overall recommended. good reading.Published on Jan. 5 2012 by SD
The book was great and very little was lost in the CD form. Thought provoking and inspiring to drive to.Published on May 24 2011 by brutis
"Any mentorship book which is recommended by visionary business marketing genius Tom Peters, gets my very rapt attention! Read morePublished on Dec 5 2010 by Michael Pastien