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Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life Paperback – Mar 24 2009


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Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life + The Rise of the Creative Class - Revisited: 10th Anniversary Edition - Revised and Expanded + The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity
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Product Details

  • Paperback: 416 pages
  • Publisher: Vintage Canada; Canadian edition (March 24 2009)
  • Language: English
  • ISBN-10: 0307356973
  • ISBN-13: 978-0307356970
  • Product Dimensions: 15 x 22.5 cm
  • Shipping Weight: 522 g
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #113,935 in Books (See Top 100 in Books)
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7 of 8 people found the following review helpful By RondoReader on Aug. 7 2008
Format: Hardcover Verified Purchase
Ostensibly "Who's Your City?" is a self-help book intended to facilitate using career preferences, relationships, personality and life-stage to find the optimum place to live. But alas, Dr. Florida is not part of the helping professions. Rather, he is an academic researcher and the book is primarily a rundown of his and others research. The self-help is a last chapter add on that is skimpy and not thought out. For example; step seven advises observing people's behaviour in a targeted city to determine the level of trust in the city but we are not advised to actually visit the city until step ten.

The book is more successful as a review of some important global trends. Dr. Florida's key point is that where we chose to live is as important a decision as what we chose to do and who we chose as a life partner. Obvious perhaps but, as Dr. Florida points out, historically we have not given the decision of where to live sufficient attention. Topics covered to support his argument include; the formation of "mega-regions" through "clustering" of like minded individuals, the creative class' affect on mega-regions and vice versa and the effect of location on happiness. All are presented adequately with a liberal measure of anecdotes. After reading the book I have to agree with his premise.

A minor complaint: despite Dr. Florida's contention that where to live is now a global decision and despite his current location in Toronto, Canada or any of the world outside the U.S. are not considered as possible choices of where to live. It does not seem unreasonable to think there are at least a few plausible options beyond the U.S.
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Format: Paperback
This is a good mix of research, anecdotes and opinionated writing from Mr Florida, who for his part, does not claim to have all the answers. Rather, this book seems to me a good starting point for asking if, why, and how, in an increasingly globalised world, where you choose to live still matters.

From a North American (and particularly Canadian) perspectives, Florida talks about why someone from Toronto might have more in common with another person from Montreal or New York, for example, than someone from other parts of Ontario. He explains why he believes that the city in which one lives is a reflection of their personality, values, and aspirations.
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Format: Paperback Verified Purchase
We saw Richard Florida on TV and decided to buy the book. It is well researched and well written. It really makes you think about the world that we live in.
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8 of 11 people found the following review helpful By Paul Brant on April 20 2008
Format: Hardcover
While I enjoyed the "Rise of the Creative Class" this book adds little that is new, and ends up concluding that where you decide to live is important - hard to disagree with that, but I expected more.
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