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Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life Paperback – Mar 24 2009

8 customer reviews

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Product Details

  • Paperback: 416 pages
  • Publisher: Vintage Canada; Canadian edition (March 24 2009)
  • Language: English
  • ISBN-10: 0307356973
  • ISBN-13: 978-0307356970
  • Product Dimensions: 15.4 x 2.7 x 23.3 cm
  • Shipping Weight: 522 g
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #155,808 in Books (See Top 100 in Books)
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Product Description

From Publishers Weekly

Choosing a spouse and choosing a career are important life decisions—but perhaps even more predictive of our all-round personal happiness is our choice of living location, argues Florida (The Rise of the Creative Class) in this informative if somewhat dry tome. As globalization makes the world effectively smaller, economic growth concentrates in certain mega-regions of large superstar cities, leaving other regions in the proverbial dust. The areas where we live are also affected by our increasingly mobile culture, housing priorities that change as we age (from starter homes to family-friendly suburbs to empty nests and finally retirement centers) and the global economy. Few of the author's conclusions are new—people gather where they can make friends with others like them, personality types tend to cluster—type A to urban areas, type B to rural—and the book's tone wanders from broad, Friedmanesque discussion of the world economy to home-buying advice as well as statistic-and-theory-heavy text as though unsure of its intended audience. Yet the author opens up a complex, underexamined subject along the way. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.


"The world is not flat, and Richard Florida is the man to tell you why where you choose to live is more important than ever. Passionate and thoughtful, this book is an indispensable guide to the way our cities really work. The spirit of Jane Jacobs lives on."
—Tim Harford, Financial Times columnist and author of The Logic of Life

"This book says all that I could never put into words about why certain cities sing to certain people. If I could talk like Florida writes, I wouldn't have needed a campaign staff."
—John Hickenlooper, Mayor of the City of Denver

"Who’s Your City? is another breakthrough idea by urban life genius Richard Florida. The power of place has everything to do with our success well beyond our own recognition. If you are contemplating a move or know someone who is, or are even vaguely interested in the idea of place as self, this book is a must read."
—Mario Batali, Chef and Restaurateur

"The world is not flat. Three-dimensional 'place' matters more than ever, not less than before. Richard Florida gets it exactly right — again — in Who's Your City?. As a long time advocate of Florida's position here, I will send it to colleagues by the score!"
—Tom Peters, author of In Search of Excellence

"…the author opens up a complex, under examined subject…"
Publishers Weekly (December 17, 2007)

"...this thought-provoking and seminal work will surely be studied, not only by scholars but more importantly by consumers pondering a move..."
Washington Post

From the Hardcover edition.

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Customer Reviews

3.8 out of 5 stars

Most helpful customer reviews

7 of 8 people found the following review helpful By RondoReader on Aug. 7 2008
Format: Hardcover Verified Purchase
Ostensibly "Who's Your City?" is a self-help book intended to facilitate using career preferences, relationships, personality and life-stage to find the optimum place to live. But alas, Dr. Florida is not part of the helping professions. Rather, he is an academic researcher and the book is primarily a rundown of his and others research. The self-help is a last chapter add on that is skimpy and not thought out. For example; step seven advises observing people's behaviour in a targeted city to determine the level of trust in the city but we are not advised to actually visit the city until step ten.

The book is more successful as a review of some important global trends. Dr. Florida's key point is that where we chose to live is as important a decision as what we chose to do and who we chose as a life partner. Obvious perhaps but, as Dr. Florida points out, historically we have not given the decision of where to live sufficient attention. Topics covered to support his argument include; the formation of "mega-regions" through "clustering" of like minded individuals, the creative class' affect on mega-regions and vice versa and the effect of location on happiness. All are presented adequately with a liberal measure of anecdotes. After reading the book I have to agree with his premise.

A minor complaint: despite Dr. Florida's contention that where to live is now a global decision and despite his current location in Toronto, Canada or any of the world outside the U.S. are not considered as possible choices of where to live. It does not seem unreasonable to think there are at least a few plausible options beyond the U.S.
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Format: Paperback
This is a good mix of research, anecdotes and opinionated writing from Mr Florida, who for his part, does not claim to have all the answers. Rather, this book seems to me a good starting point for asking if, why, and how, in an increasingly globalised world, where you choose to live still matters.

From a North American (and particularly Canadian) perspectives, Florida talks about why someone from Toronto might have more in common with another person from Montreal or New York, for example, than someone from other parts of Ontario. He explains why he believes that the city in which one lives is a reflection of their personality, values, and aspirations.
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By J. Henry on May 19 2009
Format: Paperback
I liked the book, but I wouldn't recommend it to anyone who is already familiar with his other work.

I think the idea of a Canadian edition is not a bad idea, but needs more work to make it happen. He basically just inserted something about Toronto at the end of every third paragraph, and repackaged it as a 'Canadian' edition.

Overall, just ok.
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Format: Paperback Verified Purchase
Haven't been able to read the entire thing, but it is truly and interesting read. Maybe I'm biased because I am an urban planning major, but I think it everyone can learn something from this book.
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