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Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life [Hardcover]

Richard Florida
3.8 out of 5 stars  See all reviews (8 customer reviews)

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7 of 8 people found the following review helpful
3.0 out of 5 stars Help me Aug. 7 2008
Format:Hardcover|Verified Purchase
Ostensibly "Who's Your City?" is a self-help book intended to facilitate using career preferences, relationships, personality and life-stage to find the optimum place to live. But alas, Dr. Florida is not part of the helping professions. Rather, he is an academic researcher and the book is primarily a rundown of his and others research. The self-help is a last chapter add on that is skimpy and not thought out. For example; step seven advises observing people's behaviour in a targeted city to determine the level of trust in the city but we are not advised to actually visit the city until step ten.

The book is more successful as a review of some important global trends. Dr. Florida's key point is that where we chose to live is as important a decision as what we chose to do and who we chose as a life partner. Obvious perhaps but, as Dr. Florida points out, historically we have not given the decision of where to live sufficient attention. Topics covered to support his argument include; the formation of "mega-regions" through "clustering" of like minded individuals, the creative class' affect on mega-regions and vice versa and the effect of location on happiness. All are presented adequately with a liberal measure of anecdotes. After reading the book I have to agree with his premise.

A minor complaint: despite Dr. Florida's contention that where to live is now a global decision and despite his current location in Toronto, Canada or any of the world outside the U.S. are not considered as possible choices of where to live. It does not seem unreasonable to think there are at least a few plausible options beyond the U.S.
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2.0 out of 5 stars Not enough substance May 19 2009
I liked the book, but I wouldn't recommend it to anyone who is already familiar with his other work.

I think the idea of a Canadian edition is not a bad idea, but needs more work to make it happen. He basically just inserted something about Toronto at the end of every third paragraph, and repackaged it as a 'Canadian' edition.

Overall, just ok.
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4.0 out of 5 stars An Interesting Read and Conversation Starter. Dec 1 2012
By Nuff
This is a good mix of research, anecdotes and opinionated writing from Mr Florida, who for his part, does not claim to have all the answers. Rather, this book seems to me a good starting point for asking if, why, and how, in an increasingly globalised world, where you choose to live still matters.

From a North American (and particularly Canadian) perspectives, Florida talks about why someone from Toronto might have more in common with another person from Montreal or New York, for example, than someone from other parts of Ontario. He explains why he believes that the city in which one lives is a reflection of their personality, values, and aspirations.
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5.0 out of 5 stars Thought provoking Feb. 16 2012
By Amazon Customer TOP 1000 REVIEWER
Format:Paperback|Verified Purchase
We saw Richard Florida on TV and decided to buy the book. It is well researched and well written. It really makes you think about the world that we live in.
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