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Why Mexicans Don't Drink Molson Paperback – Jul 21 2008


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Product Details

  • Paperback: 336 pages
  • Publisher: Douglas & Mcintyre; 1 edition (July 21 2008)
  • Language: English
  • ISBN-10: 1553654064
  • ISBN-13: 978-1553654063
  • Product Dimensions: 2.1 x 15.9 x 22.4 cm
  • Shipping Weight: 408 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #154,794 in Books (See Top 100 in Books)


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1 of 1 people found the following review helpful By Jeffrey Swystun TOP 50 REVIEWER on April 24 2010
Format: Paperback
I have to state upfront that I was interviewed for this book and am quoted within it. I had written a series of papers on Branding in Canada, as well as, authored the Best Canadian Brands while Global Director of Interbrand. Mandel-Campbell reached out to me and we had a terrific conversation. I would give the book five stars regardless of my participation or point-of-view.

Canada needs to migrate its brand aggresively from a position of abundent natural resources, low-cost manufacturing, and marketing mediocrity. Far too often our innovations are snapped up by foreign companies and their origins or connection to Canada are soon lost. We need to be known for our intellectual capital and business innovation alongside our resources and manufacturing capabilities.

The book remains relevant years after its initial publishing and should be required reading in Canadian business schools, for business leaders and managers, and for our politicians. We cannot afford to be an economy that stands for nothing.
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2 of 4 people found the following review helpful By elie Skaf on Jan. 17 2009
Format: Paperback
If every politician in Canada had a copy of this book, we would be in a better position to be a global leader.
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Amazon.com: 1 review
1 of 1 people found the following review helpful
A Must Read - humbling for Canadians May 17 2011
By Gordon Perchthold - Published on Amazon.com
Format: Paperback Verified Purchase
Andrea Mandel-Campbell's book is probably a bit ahead of its time. Canada has been blessed with abundant natural resources and the world's largest consumer as its neighbour. Thus, Canadian business leaders have not had to be very aggressive, nor develop the street smarts to compete on a global stage. Nor has the Canadian government created the environment for Canadian businesses to succeed in culturally diverse foreign markets. As Andrea outlines in example after example, Canadian companies have difficulty competing outside of the protective bubble that is Canada. This is an outstanding book that highlights key issues for Canada's future economic prosperity in an era where its dependence on the United States needs to be diversified to take advantage of the economic growth in Asia.

Gordon Perchthold [...]

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