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Why Mexicans Don't Drink Molson [Paperback]

Andrea Mandel-Campbell
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

July 21 2008

A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future.

Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don't Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation's previously underestimated assets and abilities.


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"Why Mexicans Don't Drink Molson is a highly readable book with plenty of interesting anecdotes...an extensive case is built for each major point; Mandel-Campbell is not shy about making her message clear. While it delivers some undeniably bad news, Why Mexicans Don't Drink Molson does eventually come to the rescue. The book includes an extensive list of suggestions...for how Canada can improve its position." (National Post 2007-04-07)

"Why Mexicans Don't Drink Molson is a hit about to happen. Its mix of evangelism, apocalyptic pronouncements and facts should make it a must-read by managers and mandarins." (Literary Review of Canada 2007-06-01)

"Canada's current feel-good situation -- all those percolating economic stats and indicators -- masks a dismal reality. It's charted in Andrea Mandel-Campbell's Why Mexicans Don't Drink Molson. In this, one of the year's most important books, she makes the cogent case that we're not hot, not cool. We're peripheral, a victim of our cult of middleness." (Globe & Mail 2007-07-30)

"Mandel-Campbell details the staggering number of instances where Canadian companies have blown opportunities to take their goods to the world, either because they didnít have faith in themselves, or they simply thought it would be too much work." (Halifax Herald 2007-09-25)

"Why Mexicans Don't Drink Molson is a highly readable book with plenty of interesting anecdotes. The text is repetitive, but an extensive case is built for each major point; Mandel-Campbell is not shy about making her message clear. While it delivers some undeniably bad news, Why Mexicans Don't Drink Molson does eventually come to the rescue...In a nutshell, Andrea Mandel-Campbell thinks that we're nice but a little lazy. And she believes that we can do much more with our potential." (Ottawa Citizen 2008-02-24)

"In her book, Why Mexicans Don't Drink Molson...Andrea Mandel-Campbell highlights a Canadian epidemic symptom. She gives evidence as to how, for very little, money, great innovations and technologies leave our country to come back to our market with high prices." (Edmonton Journal 2009-06-16)

About the Author

Andrea Mandel-Campbell was bureau chief for London’s Financial Times in Mexico and correspondent for Business Week magazine in Argentina. For ten years she was a foreign correspondent in Latin America. She has written extensively on global competitiveness issues, including business ties between Canada and China. She lives in Toronto.

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1 of 1 people found the following review helpful
5.0 out of 5 stars Review with a Caveat April 24 2010
By Jeffrey Swystun TOP 50 REVIEWER
Format:Paperback
I have to state upfront that I was interviewed for this book and am quoted within it. I had written a series of papers on Branding in Canada, as well as, authored the Best Canadian Brands while Global Director of Interbrand. Mandel-Campbell reached out to me and we had a terrific conversation. I would give the book five stars regardless of my participation or point-of-view.

Canada needs to migrate its brand aggresively from a position of abundent natural resources, low-cost manufacturing, and marketing mediocrity. Far too often our innovations are snapped up by foreign companies and their origins or connection to Canada are soon lost. We need to be known for our intellectual capital and business innovation alongside our resources and manufacturing capabilities.

The book remains relevant years after its initial publishing and should be required reading in Canadian business schools, for business leaders and managers, and for our politicians. We cannot afford to be an economy that stands for nothing.
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2 of 4 people found the following review helpful
5.0 out of 5 stars This is a must for every canadian business person Jan. 17 2009
Format:Paperback
If every politician in Canada had a copy of this book, we would be in a better position to be a global leader.
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Amazon.com: 5.0 out of 5 stars  1 review
1 of 1 people found the following review helpful
5.0 out of 5 stars A Must Read - humbling for Canadians May 17 2011
By Gordon Perchthold - Published on Amazon.com
Format:Paperback|Verified Purchase
Andrea Mandel-Campbell's book is probably a bit ahead of its time. Canada has been blessed with abundant natural resources and the world's largest consumer as its neighbour. Thus, Canadian business leaders have not had to be very aggressive, nor develop the street smarts to compete on a global stage. Nor has the Canadian government created the environment for Canadian businesses to succeed in culturally diverse foreign markets. As Andrea outlines in example after example, Canadian companies have difficulty competing outside of the protective bubble that is Canada. This is an outstanding book that highlights key issues for Canada's future economic prosperity in an era where its dependence on the United States needs to be diversified to take advantage of the economic growth in Asia.

Gordon Perchthold [...]
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