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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Paperback – Dec 30 2008

4 out of 5 stars 5 customer reviews

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Product Details

  • Paperback: 320 pages
  • Publisher: Simon & Schuster; Upd Rev edition (Dec 30 2008)
  • Language: English
  • ISBN-10: 1416595244
  • ISBN-13: 978-1416595243
  • Product Dimensions: 14 x 2 x 21.4 cm
  • Shipping Weight: 281 g
  • Average Customer Review: 4.0 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #49,026 in Books (See Top 100 in Books)
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Product Description

Review

"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times

" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy

"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver)

"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's

About the Author

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.


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Top Customer Reviews

Format: Paperback
Brand new book arrived on time and I was able to do my assignment and hand it in on time.
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Format: Paperback
Not sure why he couldn't explain what he did in less than 75 pages, but it's more like 300

The first chapter is just a sales pitch for his firm, as are many pages throughout the book

This would be better as a video documentary than a book, as you have to visualize most of what he's talking about

He's somewhat insulting to the various demographic groups he talks about, particularly men and old people.
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Format: Paperback Verified Purchase
Some of the examples are a little out of date but it gets the point across.
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Essential reading for all retailers. Where has this book been all my life?
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Format: Paperback Verified Purchase
good
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