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Why We Shop: Emotional Rewards and Retail Strategies
 
 
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Why We Shop: Emotional Rewards and Retail Strategies [Hardcover]

Jim Pooler (Author)
3.0 out of 5 stars  See all reviews (1 customer review)

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"A complete guide to the complexities of shopping in the 21st century. With insight and clarity, Jim Pooler maps out a new consumer world where emotions now rule and people shop for the mind, psyche, and soul."-Marilyn Halter Department of History, Boston University

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Pooler (urban and population geography, U. of Saskatchwan, Saskatoon) takes a look into the 21st-century world of shopping a world that does not work by the old rules and principles that have shaped our image of shopping for the past century. After examining ways in which shopping itself has changed
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First Sentence
A set of ideas that made sense a century ago shaped the modern perspective on shopping. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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3.0 out of 5 stars So-so, a lot of common sense, no sources, May 17 2004
By A Customer
This review is from: Why We Shop: Emotional Rewards and Retail Strategies (Hardcover)
As a scholarly work this would fail due to a lack of sources for the many facts cited within. Although I think its target audience is the general public, sources for further reading would be helpful.

Pooler presents an overview of consumer psychology, which mainly equates to common sense. The book is worthwhile reading but should be read in addition to some more scholarly works on consumer psychology or at least some fact books.

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Amazon.com: 4.0 out of 5 stars (2 customer reviews)

5 of 6 people found the following review helpful
3.0 out of 5 stars So-so, a lot of common sense, no sources, May 17 2004
By A Customer - Published on Amazon.com
This review is from: Why We Shop: Emotional Rewards and Retail Strategies (Hardcover)
As a scholarly work this would fail due to a lack of sources for the many facts cited within. Although I think its target audience is the general public, sources for further reading would be helpful.

Pooler presents an overview of consumer psychology, which mainly equates to common sense. The book is worthwhile reading but should be read in addition to some more scholarly works on consumer psychology or at least some fact books.


5.0 out of 5 stars Just buy this book!, Feb 21 2010
By Australian Amazonian ~ AffirmingPentecostals.... - Published on Amazon.com
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This review is from: Why We Shop: Emotional Rewards and Retail Strategies (Hardcover)
The name says it all. No editorial necessary. Suffice it to say this book is packaged well. It's a great read. The learning is in the reading. Buy it. When you finish reading it, you'll know why you bought it. Satisfaction guaranteed.
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