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Product Details

  • MP3 CD
  • Publisher: Tantor; MP3 - Unabridged CD edition (April 16 2007)
  • Language: English
  • ISBN-10: 1400154154
  • ISBN-13: 978-1400154159
  • Product Dimensions: 13.1 x 18.8 cm
  • Shipping Weight: 68 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #863,866 in Books (See Top 100 in Books)


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15 of 15 people found the following review helpful By Donald Mitchell #1 HALL OF FAMETOP 50 REVIEWER on April 6 2007
Format: Hardcover
Think of this book more as reporting of where the world was in 2005 than analysis and direction for the future. But Wikinomics is a helpful resource to have, for most people are unaware of the extent to which self-organization through mass communication is being developed. Some of the successes are spectacular like the Goldcorp contest to locate more gold (which I described in The Ultimate Competitive Advantage in 2003) and Procter & Gamble's astonishing efforts to acquire technology from outside the organization (which I describe in The 2,000 Percent Squared Solution).

The strength of the book is that several different aspects of on-line mass collaborations are developed including:

1. Open collaborations to produce collective results not owned by anyone including Wikipedia and Linux.

2. Accessing more expert knowledge through idea markets (such as Goldcorp and P&G have done).

3. Customers being able to participate in detailed customization past what the vendor facilitates (basically a blurring of company-customer boundaries).

4. Knowledge transfer among the scientific community.

5. Methods of opening access to partners, especially for complementary software development.

6. Global production methods.

7. New ways of facilitating work in combination with those outside the organization.

If you are like me, you'll learn about some examples that you didn't before and find yourself feeling better informed.

The book has two annoying qualities that you should be aware of. First, the authors are very generous with each other in giving credit for ideas generated in the nondigital world by others.
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6 of 7 people found the following review helpful By Mark Nenadov TOP 1000 REVIEWER on May 28 2007
Format: Hardcover
This book intends to show how new collaborative technologies are changing the way things work in business. It stresses the point that people and corporations need to adapt or be left behind. It speaks about things like the Open Source movement and how Web 2.0 requires some new perspectives on business and success. It contrasts archaic ways of doing business with the new "open" ways that are powering current developments in the market. It covers many case studies about businesses that have shown remarkable ability to adopt and embrace this new collaboration.

I found myself part way through this book with very negative feelings about it. It all seemed rather hype-driven to me. The authors talk very optimistically about the new "Golden Era" of Wikinomics and collaboration. It is loaded with platitudes and strange usage of words such as "huckstering", "ecosystems", "consultantese", "successism", etc. It seemed to be a large pile of "purple prose". I also found some technically inaccurate statements, such as the part about XML and tagging. There is also some questionable usage of the term "open source", even to the point where the book at one point states that Microsoft is adopting open source. I don't remember the exact words, but that is basically what they implied. That is not true. Microsoft is, in reality, trying to appear more transparent about what they are doing and are releasing some source code. From what I understand, the Windows source code has always been available to whoever is willing to sign a draconian contractual agreement. But that is not open source. Open source involves releasing source code on some very specific terms, which mere distribution of sources doesn't necessarily satisfy. Even Microsoft marketing moguls know enough to distinguish between this and "open source".
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11 of 14 people found the following review helpful By Ian Gordon Malcomson HALL OF FAMETOP 50 REVIEWER on Sept. 8 2007
Format: Hardcover
I have just finished reading "Wikinomics" and get this strange feeling that I've come across this theme somewhere else in my distant past. Then it hits me; yes, it has to be the Tofflers of the 80s and their obsessive prophecies about the coming of the liberating, mind-bending, 2nd and 3rd Wave Information Age. While the book contains some useful updates on where the present worldwide web is going, it can be reduced to the old saw, "many minds or hands make light work". According to Tapscott, collaboration in the form of co-creative communities is where the Internet is going in the future, and when finally realized will truly revolutionize our way of thinking. While such thinking is creatively futuristic and inspiring, many of us still think in the present in terms of using information to our individualistic advantage. Does that mean that we are not part of the wave? Tapscott leaves me with the distinct impression that even my core set of values or belief system will not be spared in this great social radicalization. While he seems prepared to dispense with the hierarchical paradigm of decision-making, where someone above you gives the orders, he doesn't share his vision as to how things will eventually get done in that future paradise of an economy. At best, he seems to hint that it will come together as the base of human intelligence synergizes and seeks new frontiers. Such a notion is pie-in-the sky given the fact that we, as the human race, can't seem to come together to address the real problems facing the globe: AIDS, war, poverty, and illiteracy. Having websites like MySpace and YouTube might be a good starting point for pooling ideas but it doesn't give us the right to be optimistic about having arrived before we've barely started. Read this book, if only to get caught up with the latest developments in the information world.
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