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Window Display: New Visual Merchandising
 
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Window Display: New Visual Merchandising [Paperback]

Tony Morgan

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Customers buy this book with Visual Merchandising 2nd edition: Window and in-store displays for retail CDN$ 28.22

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Product Description

Book Description

A showcase for the world's most eye-catching window displays, this book offers inspiration and guidance to visual merchandisers and retailers, helping them to create windows that not only look good but also help to increase sales. Seven chapters cover key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. A must for anyone involved in bricks and mortar retail.

About the Author

Tony Morgan is head of Visual Merchandising at the Fashion Retail Academy and also teaches at the London College of Fashion. He worked as Creative Manager at Selfridges, London for 18 years, where he travelled the world examining their different store concepts. He is the author of Visual Merchandising: Window and in-store displays for retail.

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Amazon.com: 5.0 out of 5 stars (1 customer review)

4 of 5 people found the following review helpful
5.0 out of 5 stars Brilliant innovative retail windows, Oct 3 2010
By A retailer - Published on Amazon.com
This review is from: Window Display: New Visual Merchandising (Paperback)
A must for any visual merchandisers: The windows featured in the book are innovative and inspirational. Morgan talks about the concept and, realisation of how a window can be created to attract the customer and get them to spend, brilliant photography, with a clear narrative running through the whole book. A great second book from the quirky Brit.
 Go to Amazon.com to see the review  5.0 out of 5 stars 

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