- Hardcover: 347 pages
- Publisher: Wine Appreciation Guild (Feb 15 2007)
- Language: English
- ISBN-10: 189126799X
- ISBN-13: 978-1891267994
- Product Dimensions: 25.7 x 17.5 x 3.3 cm
- Shipping Weight: 907 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
#444,885 in Books (See Top 100 in Books)
- #22 in Books > Business & Investing > Marketing & Sales > Marketing > Product Management
- #22 in Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Product Management
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Most helpful customer reviews
4.0 out of 5 stars
A useful guide for those interested in Wine Marketing,
By anshuman "Ret" (Canada) - See all my reviews
This review is from: Wine Marketing & Sales: Success Strategies for a Saturated Market (Hardcover)
This book gives a good insight in to Wine Marketing. It coves both general marketing principles and those specific to Wine Marketing. This is a good book for a small winery owner who is looking to learn more on marketing, along with almost anyone interested in marketing. Some colorful pictures, along with more stats [I am a stats hungry] would have added more to the book.Overall it does the job well of explaining Marketing in Wine Business. Even those not in wine business can read this to understand marketing in a saturated market!
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.0 out of 5 stars (7 customer reviews) 8 of 8 people found the following review helpful
5.0 out of 5 stars
Any serious college-level wine or business library collection shouldn't miss,
By Midwest Book Review - Published on Amazon.com
This review is from: Wine Marketing & Sales: Success Strategies for a Saturated Market (Hardcover)
Any serious college-level wine or business library collection shouldn't miss Wine Marketing & Sales: Success Strategies for a Saturated Market: it provides a detailed survey of wine marketing challenges, comes from leading wine marketing professors, and covers everything from marketing theory to packaging, label design, sales methods pros and cons, and more. Industry professionals will find plenty of information here, based on real-world experience, and will find WINE MARKETING AND SALES an outstanding pick for any who would understanding this specialty market and its unique challenges.Diane C. Donovan California Bookwatch 6 of 6 people found the following review helpful
5.0 out of 5 stars
Great Wine Marketing Tool,
By MED - Published on Amazon.com
This review is from: Wine Marketing & Sales: Success Strategies for a Saturated Market (Hardcover)
This book is very helpful as a wine marketing textbook. It has great practical examples, and is actually funny to read at times. Very useful for existing wineries, as well as those that are just starting up.
4 of 4 people found the following review helpful
5.0 out of 5 stars
Hands on Help for marketing,
By V. Olsen "Pershall" - Published on Amazon.com
This review is from: Wine Marketing & Sales: Success Strategies for a Saturated Market (Hardcover)
As a marketing student, I found this book very helpful. It has both theory and practical examples, which made studying wine marketing much easier. I'd highly recommend it.Vivian Pershall |
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