Ok, you're thinking, Winnie the Pooh, this is for very young kids. Not so with this game. There is actually quite a bit of reading involved in order to really comprehend what you are being asked to do (which character your character is looking for, etc.). As a mom in her 30's, I personally enjoyed playing this game after the kids went to bed! There is a bit of memory involved, it's fairly challenging, and yeah, it's also pretty stinking cute!