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Winning at Collaboration Commerce: The Next Competitive Advantage
 
 

Winning at Collaboration Commerce: The Next Competitive Advantage [Paperback]

Heidi Collins , Cindy Gordon , José Cláudio C. Terra

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"A great way to get started on thinking about the implications of collaboration, and more importantly a way to take action before the networked economy passes you by."
-- Dave Snowden, CEO and Founder, The Cynefin Center

"RBC Financial Group is continually looking through what the authors call the collaborative lens when we develop or enhance our business to improve the client experience. Dr. Gordon and her co-authors have done an outstanding job in highlighting real world examples of how C-commerce can take you to new heights when you're ready to look beyond the walls of your organization and partner with the best."
-- Martin Lippert, Vice Chair and Head, Global Technology and Operations, RBC Financial Group

"Whether you are an innovator or a forward-looking executive at an industry leader, Collaboration Commerce will be an essential resource for you. Knowledge and reputation flow through existing business relationship networks faster than ever before, which creates opportunities for re-inventing how business gets done in dozens of knowledge-intensive industries."
--Konstantin Guericke, LinkedIn Co-Founder

"In the past decade, companies achieved tremendous efficiency gains by streamlining their internal processes. Today's forward-thinking companies are using a collaborative commerce focus to achieve even greater efficiencies by optimizing their business networks and relationships beyond the firewall. "Winning with Collaboration Commerce" provides examples of how companies are using collaborative commerce to reach new customers, speed products to market and outperform their competitors."
-- Subrah Iyar, CEO, WebEx Communications

"This is a good read. The authors allude to a future where information is commoditized, access commands a premium, the information economy is replaced by a collaboration economy and intellectual capital is superceded by relationship capital. That future is happening today."
--Antony Brydon, CEO, Visible Path Corporation

"Winning, in general, is getting harder and harder as the world becomes flatter. But this book contains many crucial insights into the fundamental changes that are required to master a sustainable edge in this emerging global economy. The book is not just theory. It contains great wisdom on just how important collaboration with partners is becoming and then how to implement a collaborative fabric within and across ecosystems. Yes, the game is changing but with the lenses of collaborative process networks there are new ways to achieve strategic advantage."
-- John Seely Brown, Former chief scientist, Xerox Corporation; Co-author, The Only Sustainable Edge

"Collaboration is critical to knowledge worker performance. The authors go well beyond the previous injunctions to "play nice together," and identify ways to improve processes and make money
through collaborative commerce."
-- Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management, Babson College

Book Description

Charts a new direction connecting e-commerce with collaborative work and network analysis

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com: 4.0 out of 5 stars (3 customer reviews)

2 of 2 people found the following review helpful:
4.0 out of 5 stars A NEW PARADIGM FOR COMMERCE, Nov 23 2006
By W. Sheridan "Epistemological Entrepreneur" - Published on Amazon.com
This review is from: Winning at Collaboration Commerce: The Next Competitive Advantage (Paperback)
Those of us in the `information business' have heard about "network effects" for some time now, but there is a real dispute amongst practitioners about whether or not "this really changes everything". This new book neatly avoids either side of this argument by not treating these developments as "natural" but rather recognizes them as human contrivances that need to be understood, planned, systematically implemented, monitored, and retro-fitted as needed.

What the book consists of is a "vision document" that blends trends, forecasts, and desirable objectives together into "a (much) better way of doing things". Some of the pieces and aspects are actually in place or underway. Some of the outcomes arise from projecting forward trends that have already proven successful. Some of the elements represent new features of commercial rules or practices that still have to be adopted to "keep the participants honest" and "build the trust" of prospective customers.

As Collins, Gordon & Terra define it, there are 10 capabilities required to design, develop, and execute a successful collaboration commerce business transformation. At this point however, these capabilities are criteria - they have yet to be turned into standards that would specify how much of a particular capability was required, what level of performance would be involved, and how enforcement would be assured. Nevertheless, the outline of these criteria is a very impressive first step for a new paradigm.

* Purpose (what goals or objective will collaboration achieve)
* Identity (what will be the character of the collaborative firm)
* Reputation (how will the collaborative firm be appraised)
* Trust (how will the collaborative firm win customers' confidence)
* Commerce (what internal arrangements will support knowledge sharing)
* Transparency (how will openness be achieved and sustained)
* Networks (who will collaborate and how will they collaborate)
* Boundaries (where will the lines be drawn between collaboration and competition)
* Real-Time Collaborative Enterprise (horizontality for speed and coordination)
* Governance (who leads the process, how are the goals shaped)

There is also one measure proposed to determine either readiness for collaboration, or progress toward collaborative commerce, namely a C-Commerce Intelligence Quotient.
This is indeed a bold vision, and a sorely needed improvement over many prevailing business practices. The authors have made a very good beginning. What I hope to see from them next is a follow-up book that does transform these criteria into standards, and also shows case studies that indicate the extent of acceptance of the new paradigm.

1 of 1 people found the following review helpful:
3.0 out of 5 stars Happy thoughts, Sep 10 2006
By Mark Mills - Published on Amazon.com
This review is from: Winning at Collaboration Commerce: The Next Competitive Advantage (Paperback)
The authors of this book strike me as enthusiastic, good hearted people. I wasn't able to get much more than that from the book. The text is very general and reads like a seminar ad. There are a variety of lists and organizational diagrams, but they didn't strike me as coming from folks who have successfully overcome management inertia and/or hi-tech boosterism.

0 of 1 people found the following review helpful:
5.0 out of 5 stars INNOVATION CORE ENGINE = COLLABORATION, April 8 2006
By Cindy Gordon - Published on Amazon.com
This review is from: Winning at Collaboration Commerce: The Next Competitive Advantage (Paperback)
The authors of Collaboration Commerce have totally got this business model RIGHT! They understand surprizingly well the changing economics, implications of social network, complexity management science, changing role of business strategy and power of technology to accelerate the wisdom of crowds in network business models.

This book is a must read for CEO's and senior executives that are looking to understand the characteristics of creating a collaborative business model. The authors break down clear approaches to governance, strategy, people, culture, process, technology and measurements as an excellent guide to help leaders architect successfully organization's of the future. With liminaries like Thomas Davenport and John Seely Brown backing these authors insights -- this book if Peter Drucker was here would be seminal to him as it is also dedicated to his research and wisdom on the impact of the information worker and knowledge economy revolution. A MUST BUY.
 Go to Amazon.com to see all 3 reviews  4.0 out of 5 stars 

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