Winning Gifts Make Your Donors Feel Like Winners
Raising money to accomplish your mission is at the very heart ofa nonprofit organization's goals. While asking for gifts is part ofthe staff and volunteers' job, shouldn't you do everything possibleto make sure your donor also comes out feeling like a winner? InWinning Gifts: Make Your Donors Feel Like Winners, longtimefundraiser Tom Wilson uses a win-win approach to help bothrecipients and benefactors feel great about their gifts.
What motivates donors to give, large and small, to the charityof their choice? Donating to an organization goes far beyond thefiscal incentives of a taxdeduction; gift giving is a rewarding,feel-good experience. When we give to a cause, we give back to ourcommunities and ourselves. And those fortunate enough to developcareers in philanthropic causes have already learned that thesecret to successful fundraising is securing gifts that the donorenjoys making.
Taking a people-centered approach, Winning Gifts taps into theart and science of gift giving. Based on Wilson's own experience asa leader in a well-known national nonprofit consultingcompanyTom, who has closed hundreds of millions of dollars ofgifts during his philanthropic careerprovides this valuablestep-by-step guide for philanthropic fundraisers, nonprofitmanagers, board members, and volunteers with the tools needed tonot only secure the gift, but more importantly, make the donor feellike a winner in the process.
Taking a nontraditional marketing approach to fundraising,Winning Gifts walks nonprofits through the steps of securingwinning gifts by exploring:
Background on donor motivations and values for giving
Corporate motivations for giving
The Six I's of Philanthropic Fundraising
The Seven Faces of Philanthropy
Making your case memorable and "sticky"
How to use ethical influence in your fundraising
The role of executive director
Fundraisers, program managers, and volunteers' roles in thewin-win ask
Factors that stop people from asking for the order
Direct ways these concepts can be applied in a variety offundraising settings
Winning Gifts features numerous real-world examples of nonprofitorganizations of various types and sizes, taken from the author'spersonal experiences, that bring concepts to life. Sample lists ofquestions to ask as well as sample tabulations from studyinterviews give readers concrete examples to work from. Inaddition, each chapter includes three tips to put to immediate use.Plus, Tom's listening skills chapter alone will help you meet andexceed your fundraising goals for years to come.
Essential for any nonprofit professional or volunteer, WinningGifts will challenge and inspire you to succeed at the greatest jobin the worldenabling donors to find fulfillment throughouttheir philanthropic investments.
Praise for Winning Gifts Make Your Donors Feel Like Winners
"If you read nothing else this year, put Winning Gifts on yourlist. From the basics to the advanced, Wilson stresses therelationship elements in all fundraising success and creates atruly donor-centered skill set for fundraising professionals in allfields. The listening skills chapter alone is worth the price ofadmission along with the practical advice and counsel."
William C. McGinly, PhD, CAE, PA, President and ChiefExecutive Officer,Association for Healthcare Philanthropy
"With Winning Gifts, Tom Wilson has provided invaluable insightinto the psychology of successful giving and the long-term benefitsthat flow both to the recipient and benefactor."
Robert B. Cialdini, author of Influence: Science andPractice
"Winning Gifts is aimed toward fundraising professionals, but itis invaluable for volunteers leading and working with thoseprofessionals in the rewarding and high-stakes world of charitablecampaigns. After reading Tom's book, volunteer leaders willunderstand the intricacies of fundraising, will see the roles theycan play more clearly, will know how to work more productively withtheir fundraising professionals, and will have the confidence andknowledge to meet and exceed their charitable goals for theinstitutions and causes they hold so dear."
Val E. Vaden and Lilli J. Rey, The Rey-Vaden FamilyFoundation
"This is a great book... for anyone who is serious about successin major gift fundraising! In addition to its value to developmentprofessionals, I think it should be mandatory reading for CEOs andboard members of nonprofit organizations to help them understandthe fundamental fact that donors give to fulfill their needs andinterests, not ours."
Mark A. Neville, CFRE, Director, Foundation and CorporateRelations, Mayo Clinic
"Whether you're asked to give money or get money, Winning Giftsis one to add to your 'must-read' list! Tom's practical examplesand helpful hints will take you right to the finish line of yourproject. This is a handbook for success!"
Linda Wright, retired corporate grantmaker, U.S. Bank
"Tom Wilson has distilled his decades of experience into thisfine book. It's a gem, and bound to help you raise much more money.Tom Wilson is a smart man with great fundraising experience. Hegenerously shares it in this highly useful book. One great idea canraise millions. There are dozens in his book. It always thrills mewhen a great fundraiser takes decades of success and distils itinto a book. For a few dollars and a few hours you get invaluable,career-enhancing benefits. Thank you, Tom!"
Harvey McKinnon, President, Harvey McKinnon Associates, andauthor ofTiny Essentials of Monthly Committed Giving and HiddenGold