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Wired For Culture [Paperback]

Mark Pagel

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Book Description

March 12 2013 0393344207 978-0393344202 Reprint
A unique trait of the human species is that our personalities, lifestyles, and worldviews are shaped by an accident of birth namely, the culture into which we are born. It is our cultures and not our genes that determine which foods we eat, which languages we speak, which people we love and marry, and which people we kill in war. But how did our species develop a mind that is hardwired for culture and why?Evolutionary biologist Mark Pagel tracks this intriguing question through the last 80,000 years of human evolution, revealing how an innate propensity to contribute and conform to the culture of our birth not only enabled human survival and progress in the past but also continues to influence our behavior today. Shedding light on our species defining attributes from art, morality, and altruism to self-interest, deception, and prejudice Wired for Culture offers surprising new insights into what it means to be human.

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Product Details

  • Paperback: 432 pages
  • Publisher: WW Norton; Reprint edition (March 12 2013)
  • Language: English
  • ISBN-10: 0393344207
  • ISBN-13: 978-0393344202
  • Product Dimensions: 20.9 x 14.1 x 2.5 cm
  • Shipping Weight: 381 g
  • Amazon Bestsellers Rank: #377,670 in Books (See Top 100 in Books)

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Review

This richly rewarding work of science explains the evolutionary significance of living in a collaborative culture. Human evolution may be the hottest area in popular science writing, ahead even of books about cosmology and the brain. Within this crowded field, Mark Pagel s Wired for Culture stands out for both its sweeping erudition and its accessibility to the non-specialist reader. --Clive Clarkson

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Amazon.com: 4.1 out of 5 stars  14 reviews
63 of 67 people found the following review helpful
4.0 out of 5 stars A Beautiful Contribution with an Untenable Theory of Human Cooperation Feb. 25 2012
By Herbert Gintis - Published on Amazon.com
Format:Hardcover|Verified Purchase
When one thinks of theories of culture, the humanities come to mind, as well as disciplines like soicology and anthropology. Mark Pagel is a population biologist who has developed new and creative directions in estimating phylogenetic trees from highly spotty data, using phylogenetic trees using Bayesian Markov process and related methods. What is he doing writing a book on human culture? Well, it turns out that biologists have developed much better models of cultural evolution than sociologists or anthropologists, and it is a crime and a scandal that the latter displines do not simply take over wholecloth the body of research created by evolutionary population biologists and animal behavior theorists.

The basis for the biological approach to culture is to note that culture is information passed from one generation to the next, just as genes are information (coded in DNA strands in our chromosomes) that do the same thing. Indeed, both genes and culture evolve by very similar mechanisms: replication, mutation, and selection. This is by far the most important point to keep in mind in trying to understand human culture and its contribution to the life of our species. Pagels does a very clear, elegant, and creative job in conveying this message even to readers who have never though more about biology than that involves dissecting frogs. Whenever a biological topic comes up, Pagel takes the time to explain the issue clearly and completely non-pedantically, often refering to analogies from music and the movies to make his points clear.

There is a second absolutely central connection between genes and culture: they mutually interact in the two million year history of the emergence of proto-humans and their transformation into Homo sapiens. The connection is called gene-culture coevolution. This term expresses the fact that once culture becomes an important part of our ancestors' lifes (I will call these ancestors hominids), through both tool-making and other forms of technology, as well as through initiating new forms of social interaction, culture determines who gets to reproduce and who does not. Thus in the long run culture produces genes and genes go on to produce new cultural forms. Moreover, both the genes and the culture are constantly subject to evolutionary pressure: a cultural form persists in the long run, just as a gene persists in the long run, only if it enhances the fitness of the individuals in which it resides. Indeed, the very title of the book "Wired for Culture" is a poetic way to express this deep insight.

Curiously, perhaps because it involves a lot of fairly heavy theorizing, Pagel does not present the models that validate gene-culture coevolution, and the biologists who pioneered this approach, including E. O. Wilson, Luca Cavalli-Sforza, Marcus Feldmean, Peter Richerson, Robert Boyd and others, are barely mentioned in the book, and when they are mentioned, it is for other things. I wish Pagel would turn his immense expository and literary talent to presenting this body of research to the general public. It is immensely exciting. Pagel suffices with nicely stated but rather cryptic statements like "To make our societies work, we had to acquire the social and psychological systems that would somehow overcome and tame selfish instincts born of millions of years of evolution by natural selection to cheat, exploit, dupe, and even murder one's rivals. The solution was simple in principle but profound in its effects: natural selection found ways that made it possible for individuals to align their interests with those of their group." (p, 72) Pagel summarizes these human propensities by saying that "Humans seem to be equipped with emotions that encourage us to treat others in our societies as if they were 'honorary relatives.'" (p. 81) He calls the underlying cultural forces "cultural altruism."

I heartily recommend this book to novice and seasoned professional alike---the former because he or she will learn much about our species, and the latter because they will learn how to present difficult material in an exciting and literary way without dumbing down the message. However, I do have a major bone to pick with Pagel: he apparently learned all of his cultural biology in the period before gene-culture coevolution in the 1980's, at the hands of the great innovators Richard Dawkins, William Hamilton, Richard Alexander, and Robert Trivers. These were the leading lights in the field when I came to the subject in 1990, but I quickly saw the limitations of their basic models, and got on the Feldman-Boyd-Cavalli-Sforza-Richerson bandwagon, and never got off. So perhaps the reader will indulge me while I express why the old theory has limitations and why our new approach is an important revision of the received wisdom.

Pagel summarizes his argument toward the end of the book as follows: "The fundamental feature of human societies is our cooperation...This cooperation depends upon meeting people repeatedly and on knowing others' reputations." (p. 364) This is of course the reciprocal altruism theory that Robert Trivers developed in a famous 1971 article. And of course, it is quite true that repeated interaction and reputation formation are very important parts of human social behavior and account for a lot of our success as cooperators. Interestingly, Trivers thought that this mechanism would apply to other animals as well (consider the famous cases of mutual grooming in simians and blood sharing of vampire bats), but it turns out that this is not the case. There are almost no confirmed case of cooperation in a non-human species based on reputation and reciprocal helping of the tit-for-tat variety. So it is at least possible that this account fully for human cooperation. But it does not.

According to the reputation theory of cooperation, people acquire a good reputation by exhibiting concerned citizenship, and others prefer to make alliances and transact with "good citizens." Why this preference for civic-minded transactors? The explanation is that such individuals are
likely to be following a long-term strategy of behaving honestly, loyally, and in a trustworthy manner, whether in public or private life. Therefore self-regarding individuals will behave as good citizens, at least when others are looking.

The problem with the reputation theory is that humans behave morally even when no one is watching. If people only cared about reputations, they would rob, rape, and steal as long as they were assured that no one is looking. Moreover, we would teach our kids to do exactly this! But few parents counsel their children in such manner. Probably none of us has ever heard our parents advise us "Now, Johnny, if you see an old lady in an alley or an otherwise empty appartment, knock her out and take her handbag." Moreover, if Pagel were right, we could never ask directions from strangers. Perhaps more importantly, all of modern democracy depends on people acting prosocially even when this is costly. In large democratic elections, the reputation-minded individual will not vote because the costs of voting are positive and significant, but the probability that one vote will alter the outcome of the election is vanishingly small. Nor is there a reputation effect. In fact, almost no one cares whether one's friends, business partners, or tradespeople vote. When one asks the bank for a loan, or when one applies for a job, one is not asked whether one votes. And if asked, one could simply simply lie and say that one voted when in fact one did not, because individual voter behavior is not public information. An individual with a morbid fear of getting caught lying (by it being documented, for instance, that he did not appear at the polling place on election day), could go to the voting booth, but would have no reason to fill out the voting form at all, or in any particular way, as it is costly to spend one's time putting little marks on a sheet of paper, and the voter's choices cannot be traced to the voter himself in secret ballot
elections. Thus the personal gain from voting is also vanishingly small. For similar reasons, if one chooses to vote, there is no plausible reason to vote on the basis of the impact of the outcome of the election on one's fitness or material circumstances. It follows also that the average voter will not bother to form opinions on political issues, because these opinions cannot affect the outcome of elections. Yet people do vote, and many do expend time and energy in forming political opinions. This behavior does not conform to the reputation model, because not being political does tarnish one's reputation. Some people are political and others are not. It is a short step from the irrefutable logic of reputation-based political behavior that selfish individuals who only sacrifice when it can help their reputation will not participate in the sort of collective actions that are responsible for the growth in the world of representative and democratic governance, the respect for civil liberties, the rights of minorities and women in public life, and the like.
Yet we have such political institutions and they are the result to a significant degree of such collective actions. This behavior also does not conform to the reputation model, unless you want to believe that all the heroes who have fought and sacrificed for our freedom and dignity were just enhancing their reputations. Personally, I think the idea is absurd.

Doubtless because Pagel believes humans are inherently selfish and cooperate only because it worthwhile having a reputation he also subscribes towards the end of the book to the so-called Machiavelian hypothesis, which purports to explain the large, highly costly brains that we have by the fact that smart people can outwit dumb people, so there was an "arms race" among early hominids where the weapon was the conniving, scheming social brain. Pagel is very insightful and persuasive in claiming that humans are excellent deceivers, excellent sleuths at uncovering deception, and smart people can do it better than stupid people. However, this is a crazy explanation of human intelligence is one posits, and Pagel does, that humans evolved because they are first-rate cooperators. If the main purpose of intelligent were to dupe your neighbor and avoid being duped by him, hominid groups and species with small brains would have beat out groups and species with large brains because the small-brained hominid would have dramatically lower costs of brain mainenance. Note that it is the large human brain that required humans to be born way before they are mature (neoteny), which caused a reorganization of the female pelvis and led to very long periods of infant dependence. The notion that you can explain this in terms of Machiavellianism is just bizarre.

The alternative to the reputation theory is that humans evolved substantive morality in the course of our evolution as a species, and developed a cultural system that was extremely inhospitable to sociopaths who are nice only when others are looking, and are depraved maniacs otherwise. Of course, sociopaths are still among us, but they are a small minority. For two recent contributions to this line of research, see my book with Samuel Bowles, A Cooperative Species (Princeton 2011) and Ghristopher Boehm's forthcoming book Moral Origins (Basic Books 2012), as well as the various writings of our coauthors Robert Boyd and Peter Richerson.

Pagel's venture into paleoanthropology is one of the strong points of this book. If you know nothing about it or think the subject is boring (find a tooth and conjure up a whole new species...) you will learn much form Pagel. However, I want to add a few general points, especially concerning the role of tools and weapons in our evolution. Our primate ancestors evolved a complex
sociopolitical order based on a social dominance hierarchy in multi-male/multi-female groups. In these societies, the alpha male had no positive role in contributing to the group, but rather was a despot relying on physical strength and careful coalition-building to corner the largest possible part of the group's efforts, both in nourishment and reproduction. The emergence of bipedalism in the hominid line, together with environmental developments that made a diet of megafauna fitness
enhancing under conditions rapid climate change, created a niche for hominids in which there was a high return to coordinated, cooperative, and competitive scavenging. This in turn led to the use of stones and spears as lethal weapons, and thence to the reorganization of the upper torso, shoulders, arms and hands to maximize the effectiveness of these weapons, as well as the growth of new neural circuitry allowing the rapid sequencing of bodily movements required for accurate weapon
deployment.

The availability of lethal weapons in early hominid society undermined the standard social dominance hierarchy, thus threatening social dissolution, as the hominid niche required sophisticated coordination of hunting activities and procedures for the peaceful sharing of the meat. Two successful sociopolitical structures arose to prevent this dissolution and to enhance the flexibility and efficiency of social cooperation in hominids. The first was the reverse dominance hierarchy, which replaced pure power and Machiavellian coalition formation with political system in which success depended on ability to persuade and motivate. The second was cooperative
mothering, which provided a strong impetus towards prosocial psychological propensities. This system persisted until cultural changes in the Holocene fostered new patterns of economic activity, in which it became possible again, as did our primate ancestors, to sustain a social dominance hierarchy, this time in the form of a predatory state.

This scenario has important implications for political theory and social policy, for it suggests that humans are predisposed to seek dominance when this is and not excessively costly, but also is predisposed to form coalitions to depose and dispose of pretenders to power. Moreover, humans are much more capable of forming powerful and sustainable coalitions than other primates, due to our enhanced cooperative psychological propensities. This, of course, is a defense of liberal democracy, but it is based not on political philosophy, but rather on the facts of our evolution.

I am not asserting the inevitable triumph of liberal democratic over despotic politics. The open society will always be threatened by the forces of despotism, and a technology could easily arise that irremediably places democracy on the defensive. The future of politics in our species could well be something akin to George Orwell's 1984, or Aldous Huxley's Brave New World.

I am certain Pagel can defend himself ably against my critique (I have heard him do so, although I am certainly not convinced---I believe he would do better to learn a little standard sociology and social psychology), but would have been useful for the reader to get the whole picture as it stands today and not simply a highly valuable statement of a possibly superannuated theory.
7 of 7 people found the following review helpful
4.0 out of 5 stars Enjoyable but not always convincing Aug. 15 2012
By The Emperor - Published on Amazon.com
Format:Hardcover
There probably isn't much I can add to all of these reviews so I will keep my waffling short.

This was well written and interesting. However I did think that it was often one sided and I would have liked to have seen the author provide more evidence and also to try and refute opposing views. Obviously you can't do this for every topic of interest and keep the book to a manageable length but I would certainly have liked to have seen more of it.

I was convinced by most of it. However I think that reciprocal altruism doesn't tell the whole story. People do altruistic acts even if they are not seen by other people or appear to not directly get anything out of it. People often get pleasure form the altruistic act itself. Also people sometimes take great risks to help others when it is unlikely that there will be much in the way of a reward.
1 of 1 people found the following review helpful
4.0 out of 5 stars Erudite but flawed Jan. 15 2014
By Steve Benner - Published on Amazon.com
Format:Paperback
Mark Pagel is professor and head of the Evolution Laboratory of the Division of Zoology in the School of Biological Sciences at the University of Reading. His "Wired for Culture" is, as one might expect, a scholarly tome, which discourses at length on the nature of mankind's so-called "cultural vehicles" -- our communities, societies, tribes etc, together with their various trappings such as laws, languages, customs, and so on -- and the ways in which we, uniquely as a species, have evolved to function within them. The basic tenet of the book's thesis is that those very traits which most people think defines Homo sapiens as a species -- our intelligence, capacity for reasoning, language and consciousness -- have not so much shaped the cultures in which we have come to live but rather themselves arisen as a direct consequence of our evolutionary tendency towards mutual cooperation within small but competing tribal groupings.

The idea is a not a new one - Darwin himself came close to proposing something very similar in his "The Descent of Man" of 1871. In fact there are times when I think Darwin came closer to getting things right -- for Pagel clearly builds much of this argument on the thinking of Richard Dawkins of the 70s, holding to many of the tenets of "The Selfish Gene" (albeit modified to a more "gene expressionistic" mode of thinking) and consequently departs considerably from the latest thinking of many human biologists with regard to what drives evolutionary pathways, as well as what lies behind the workings of the human mind. "A Cooperative Species: Human Reciprocity and Its Evolution" by Samuel Bowles and Herbert Gintis contains stronger and better documented evidence for a somewhat contrary view -- that it was early Homo sapiens' physical adaptations for the bearing and utilisation of weapons (we are uniquely evolved to throw things with great accuracy) which equipped us in due course with a natural proclivity to wage war and which, in turn, led to the (evolutionary) need for us to acquire a degree of morality to keep that proclivity in check. Bowles and Gintis also give greater (and, again to my mind, more proper) weight to the role of a human awareness of values and societal norms internalised as preferences in their consideration of what lies behind so much innate human behaviour. Their conclusion is that our species is far more truly altruistic in nature than purely self-serving, contrary to what Mark Pagel would have us believe.

To Pagel's credit, he certainly knows how to pitch his material for the lay reader as much as to the scholar; nobody should have any problem following the arguments he presents in his text. Personally, I think that the book's formidable bulk could have been reduced substantially with some tighter editing -- especially of the countless repetitions that make up so much of the material. Those of a more rigorous bent could well complain that the text is often more philosophical than scientific, with much of the narrative supported more by supposition than based upon empirical evidence. More worrying to my mind is the fact that empirical evidence is actually ignored where it undermines the author's narrative, especially in those sections that wander away from evolutionary biology per se. Ultimately, though, I would say the book's main failing is that while presenting a plausible narrative for how Homo sapiens could have evolved as we did, the author -- as he himself readily concedes on numerous occasions -- can present absolutely no evidence that things happened this way. More damagingly, there are times when he seems to ignore a certain amount of evidence to suggest that, in fact, they didn't.

This book can be recommended for the many thought-provoking and challenging ideas that it presents in an admirably readable form. The serious student of these matters would be well advised to read more widely around the subject for a fuller picture of modern thinking in this area, however.
1 of 1 people found the following review helpful
5.0 out of 5 stars A gene-centric perspective on cultural evolution Jan. 13 2014
By Tim Tyler - Published on Amazon.com
Format:Paperback|Verified Purchase
This book says it is about how and why humans have evolved so that they were able to rapidly build today's large-scale, complex societies. It discusses cooperation, deception, religion, altruism, kin selection, reciprocity, reputations and language. This is an interesting set of topics and the book offers a unique perspective on them.

The book is largely about origins - so a hefty chunk of it is about things that happened thousands or millions of years ago. It is written more as a popular science book than a science book. The book was definitely a good read, but alas, I often found myself irritated, frustrated or in disagreement with the author while reading it. I'll start with some of the negative points, and then get on to what I liked.

The book is saturated with human exceptionalism. We hear that only humans have proper culture and a proper language. Mark discusses cultures and languages in non-human animals, but is ultimately dismissive of them, since non-human cultures are insufficiently cumulative, and non-human languages are insufficiently symbolic. I tend to emphasize the opposite perspective. I think it is important to see the close links between human and non-human animal cultures and languages and use comparative ethology to illuminate these features of human social life.

Next: cultural evolution. Mark is aware of cultural evolution, and it plays an significant role in his narrative. At the very start of the book, he discusses the subject in terms of memes, gives Richard Dawkins credit for the idea and then lays out his understanding of the topic. Mark cites Dennet, discusses brain flukes, rabies, and the Cordyceps fungus. Wilson's idea of genes holding "culture on a leash" is discussed and Mark invokes the Terminator, and HAL (from 2001) to illustrate how Wilson might turn out to be completely wrong about that. He discusses memes that produce suicidal behaviour, compares such negative memes to viruses and then discusses the idea of a cognitive immune system with its own internal Darwinian mechanisms whose function is to reject bad memes. This part of the book is quite good.

However, cultural evolution is not really the topic of the book. Indeed, it receives only occasional attention in the rest of the book. Instead, the book is all about human evolution in terms of DNA genes. Mark emphasizes that culture is generally good for our genes, and generally treats culture as a set of tools that genes have used to get what they want.

Many of those discussing the origins of human ultrasociality invoke gene-meme coevolution, with memes driving and genes being dragged around in their wake. Mark does invoke lactose tolerance as an example of this effect, but this kind of scenario doesn't really feature prominently in his narrative. Indeed, in most cases, where I would invoke benefits to memes, Mark instead talks about benefit to genes - sometimes mentioning the idea that culture is generally good for us, or we wouldn't have it. There's quite a large literature on how genes and memes coevolved to produce the human social mind, and Mark hardly cites any of it. There are a few jabs at "strong reciprocity" and "group selection", but that's about it. Mark obviously has a strong scientific background, and he does have some understanding of cultural evolution - but I was left with the impression that he hadn't finished thinking through its implications, and hadn't read much of the literature on the topic.

The story of human evolution is really the story of the rise of memes. That story is far more interesting than the tale of the bigger brain and the modified vocal chords. By concentrating so much on DNA genes, Mark misses out most of this story. Cultural evolution is actually very important to understanding how human DNA evolved, due to meme-gene coevolution. For example, once people start to consider cultural evolution properly their story about why humans have big brains typically starts to look very different from the "Machiavellian intelligence hypothesis" that Mark advocates in this book. For me, the emphasis on DNA genes was the single biggest problem with the book.

Mark discusses the idea of "cultural survival vehicles" - using terminology that Richard Dawkins once attempted to bury. The idea of what counts as a cultural "vehicle" broadly corresponds to the idea of what a cultural 'organism' is. Organisms have poorly delimited boundaries in the organic realm - what with ant colonies, slime molds, and symbiotic unions - such as the Portugese man'o'war. However, the situation in cultural evolution is even muddier, with transient coalitions between memes arising on many different scales. CDs, MP3s, PDFs are examples of things that many would treat as cultural organisms. However, Mark doesn't really discuss the whole issue of what counts as a cultural "vehicle". Instead he defines "cultural survival vehicles" to be the cultures associated with tribes of humans, and then uses this definition consistently throughout the book. My assessment is that Mark's approach to the topic of what counts as a "vehicle" in cultural evolution was narrow, dogmagtic and poorly thought through.

Next Mark's treatment of group selection. Mark devotes a few pages to criticism of group selection in the book. However, he doesn't seem to me to have tracked the recent literature on group selection very well. For many years group selection enthusiasts believed that they had a new theory that acted as a superset of kin selection. However after many attempts to say exactly what it was that group selection predicted which kin selection did not, the group selection enthusiasts mostly seem to have given up on this, and now largely recognise that modern group selection and kin selection theories make the same predictions - and so represent different ways of looking at the same process. Mark embraces kin selection, but is sceptical of group selection - a position that doesn't make sense if these are ideas that make the same set of predictions - as most modern group selection advocates now agree is true. I expect modern group selection advocates won't be too impressed by Mark's criticisms. They will just say that he failed to understand their position. As far as I can see, they will be correct.

On page 81, Mark attempts to explain patriotism and nationalism in terms of a "special" and "limited" form of nepotism by which a single gene for altruism recognises itself in other individuals and then helps them. Mark's explanation of this phenomenon appears to be unorthodox to me. He offers no references to supporting scientific literature. I don't think the explanation Mark offers for the existence of patriotism and nationalism is correct.

Mark also offers an explanation of how individual cells in slime mold populations can help each other despite being unrelated to one another. However Mark's explanation seems largely unnecessary to me - since cells in slime mold populations which exhibit multicellular stages are almost always close relatives - a fact which Mark fails to mention.

I thought that there quite a few of these dud explanations in the book. The lack of references to supporting material and uniform authoratative style made it hard to distinguish to good explanations from the bad ones. I wound up not entirely trusting a lot of what Mark was saying, and making mental notes to check up on his facts in cases where he was presenting material I was not familiar with. That is not a great relationship for a science writer to have with the reader.

Much of the book is about the reasons why humans cooperate. However, this material is distributed over many chapters and covered in a rather rambling way. The book really needs a summary of this material, saying which mechanisms are important.

Mark's most frequent answer to the puzzle of cooperation is that it pays. This is true of reciprocity and reputations, and it's true with the forms of byproduct mutualism which are frequently mentioned in the book. The coverage of cooperation in the book deals reasonably well with the theories of kin selection, reciprocity and reputations - though the cultural versions of these theories receive rather cursory treatment. However the book had little coverage of the important topic of cooperation due to manipulation. I remember one section on the subject - about how people used religion to manipulate each other. Memes manipulate humans into interacting with one another because contact between humans facilitates their own spread - but Mark doesn't discuss such possibilities.

Towards the end the book has some rather rambling digressions. Genomic impriniting may be fascinating, but it doesn't seem to have a lot to do with the main topic of the book. Mark also discusses his research on human hairlessness as an anti-parasite adaptation. An interesting topic no doubt - but again, not a whole lot to do with the main theme.

While it refers to the relevant science there are very few citations of actual papers. Instead the work of scientists is spun into a narrative. It's a narrative that is pretty well written. The lack of references in the body of the text probably helps a little with the flow, but at some expense to the science. There are references for each chapter at the end, but inconveniently, there are no footnotes or endnotes to explain how they relate to the chapter.

Enough about the dubious aspects of the book. There's also a fair amount of good material in it:

The book contains a pioneering section on cultural kin selection. Mark offers an explanation for altruism in humans that invokes the green beard effect - and makes it clear that he thinks that the explanation applies to both genes and memes. He uses terms such as "cultural relatedness" and "cultural nepotism". He also correctly explains that the green beard effect is just kin selection applied to individual genes or memes. This material is good. However, there are no references and no attempt to place this theory in its historical context. Nor is it a very comprehensive treatment of the subject. I would have preferred this section of the book to be longer. I'm rather sceptical that the green beard effect is the best way of describing cultural kin selection. We don't describe organic kin selection in terms of the net effect of a bunch of green beard genes - and I don't see any terribly good reason for describing cultural kin selection in those terms.

Mark offers a fairly withering critique of use of the ultimatum game by some researchers to illustrate how humans cooperate in anonymous one shot interactions where reputations and reciprocity can't possibly be involved - and so therefore the observed cooperation must be down to group selection. Mark offers what seems to me to be the obvious refutation - that subjects tend to play it safe in case they are not really anonymous in the laboratory environment - an explanation which had been previously given by Andrew Delton in 2011. As Mark says, the ultimatum game represents poor quality evidence for kin or group selection.

In summary, this book is rather patchy, with some good bits and some bad bits. The good bits are good enough to make the book worth reading, though. It's certainly nice to have a professor of evolutionary biology using memetics and cultural kin selection.
2 of 3 people found the following review helpful
5.0 out of 5 stars A must to read Aug. 15 2012
By Erich Mistrik - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Nicely written. Thoughtfull. Interesting. Innovative. Giving insight how culture is shaped by evolution and how culture shapes evolution processes. Very useful for everybody from cultural theory and cultural anthropology circles who do not know too much about evolution. The book can change your minds when you do not trust evolution biology too much. The author overcomes most of literature which describes how biology shapes human culture developments. It does not reduce everything to biology as most of biologist do when consdering culture. The author understand twofold relation - from biology to culture as well as from culture to biology.
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