During and following World War II, women's magazines served as advice manuals, fashion guides, marriage counselors, and catalogs. This thematically arranged collection of selections from Ladies' Home Journal, Woman's Home Companion, McCall's, Redbook, and others provides a resource for understanding how the popular press perceived and attempted to influence women's values, goals, and behavior in the postwar era.
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About the Author
Nancy A. Walker is a professor of English and former director of the women's studies program at Vanderbilt University. Previously she has taught at Stephens College, where she served as chair of the department of languages and literature from 1984 to 1989. A specialist in American women writers, she has published A Very Serious Thing: Women's Humor and American Culture (1988): Feminist ALternatives: Irony and Fantasy in the Contemporary Novel by Women (1990); and The Disobedient Writer: Women and Narrative Tradition (1995). She is editor of Redressing the Balance: American Women's Humor from the Colonies to the 1980s (1988); Communication: The Autobiography of Rachel Maddux (1991); and Kate Chopin's The Awakening: A Case Study in Contemporary Criticism (Bedford Books, 1993).
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Customer Reviews
Most helpful customer reviews
By A Customer
Format:Hardcover
I found this to be an excellent book in my research of Womens Magazines. The References are reliable and provide a good jumping off point. The information is concise and easy to read. The articles are also very insight and some even amusing. I would only wish they provided images of the original articles.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.8 out of 5 stars
4 reviews
7 of 7 people found the following review helpful
4.0 out of 5 stars
Clear and Simple
Oct 5 2003
By A Customer
- Published on Amazon.com
Format:Hardcover
I found this to be an excellent book in my research of Womens Magazines. The References are reliable and provide a good jumping off point. The information is concise and easy to read. The articles are also very insight and some even amusing. I would only wish they provided images of the original articles.
2 of 2 people found the following review helpful
5.0 out of 5 stars
Women's Magazines Review
Jan 15 2012
By Venita Jane Hise
- Published on Amazon.com
Format:Paperback
This is an excellent text which illustrates the evolution of women's perceived roles in mid 20th century America. As women grew from their roles as housewives and mothers into the more demanding combination of housewives, mothers, and career women, the struggle to find recognition and validation as intellectual equals with men was daunting. This look back at the way women were portrayed through various marketing techniques doesn't give an entirely accurate accounting of the abilities or limitations of women in that era, but it goes a long way toward showing what advertisers (primarily men at that time) thought about women's lives and preferences.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Fascinating Read
Jan 7 2013
By Nancy Fyffe
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book is so engaging. It takes a very detailed look at Women's Magazines of the post WWII era into the decade of the sixties. Besides a wonderful overview of the genre during this time period there are fascinating excerpts reprinted from many of the most popular magazine covering all sorts of subjects. There are also wonderfully interesting reprints of ads that appeared in these magazines. A worthy read.
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4.8 out of 5 stars
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