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Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas Paperback – Apr 5 2006


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Product Details

  • Paperback: 160 pages
  • Publisher: McGraw-Hill Education; 2 edition (April 5 2006)
  • Language: English
  • ISBN-10: 0071467858
  • ISBN-13: 978-0071467858
  • Product Dimensions: 22.4 x 1 x 26.9 cm
  • Shipping Weight: 322 g
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #5,737 in Books (See Top 100 in Books)

Product Description

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Format: Paperback
Let's face it, we are all in the business of convincing, presenting, positioning, negotiating...call it what you want, but at it's root we are all selling.

This book is the revised of the original (Ver 1 has been a staple in my library since mid 90's) I have used it on so many projects with success that it keeps being used.... and is in my top 5 of ongoing references.

If you've ever racked your brain for the perfect synonym word...you will love this book! Especially copywriters and marketers.
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By R. Widdowson on Oct. 5 2012
Format: Paperback Verified Purchase
This is a must have book for copywriters.

Simple, Actionable advice. Since online marketing is always changing, for beginners as well as experienced copywriters.
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Format: Paperback Verified Purchase
This guide would have been a lot more helpful with some real-life usage examples, with comparisons for reference. Still, useful to have around.
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By Daniel Vaudrin on July 4 2014
Format: Paperback Verified Purchase
It's already given me more confidence in writing copy to attract even more customers. Thank you.
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By Classic Essentials on April 19 2015
Format: Kindle Edition Verified Purchase
This is a really good book and gets you thinking about copywriting!
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