As a student of international political economy and a retired journalist who knows how diligently those who benefit from consumption driven economic growth have tried to prevent "peak oil" from going mainstream, I cannot imagine a better introduction for the masses.
After a 20 year stint as chief economist for CIBC World Markets, Rubin is a figure in a position to know. The book is a searing indictment of the flat-earth stupidity that marks today's disciples of popular economic theory. He exposes a painfully obvious oversight: Conventional economic "wisdom", blinded by the dogmatic adherence to supply and demand thinking has overlooked one thing - MORE SUPPLY CAN'T COME ON LINE IN RESPONSE TO INCREASED DEMAND IF NATURE IS LIMITING THE SUPPLY.
Theory falls when facts kick you in the teeth. We have been listening to economists when we should have been listening to petroleum geologists.
With credit to Kunstler, Heinberg and other leaders who paved the way for him, Rubin is someone the suits will take seriously, if for no other reason than he was one of them. There is a lot of shame to go around among our academic, corporate and political leaders. Whether they are malicious, myopic or in denial, this book is going to make holding their noses high at cocktail parties a much sweatier and nerve-racking affair.
In a tight, conversational style with substantial cheek, Rubin embarrasses a civilization with this book and begs them to explore rationality and begin preparing for a harsh dose of reality. The cheap energy binge party is over - we'd better get set for the hangover.
Thanks Mr. Rubin