- Paperback: 232 pages
- Publisher: Thames and Hudson; 2 edition (Mar 1 2002)
- Language: English
- ISBN-10: 0500203474
- ISBN-13: 978-0500203477
- Product Dimensions: 20.8 x 15 x 1.7 cm
- Shipping Weight: 522 g
- Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: #303,773 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Review
[M]any reproductions not seen in other histories and the stories, briskly told, often add new insight to familiar tales. -- Communication Arts
Book Description
From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others. Over 800 illustrations, 30 in color.
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Customer Reviews
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Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars
Great reference for Graphic Design history.,
By A Customer
This review is from: World Of Art Series Graphic Design (Paperback)
This is an excellent guide to the history of graphic design. I really enjoyed readingthis insightful view of graphic design. It has lots of useful information on the history of graphic design from early posters to the electronic age. I have found this as a good book for my study as an art student. I would recomend this to anyone interested in graphic design history or if you are thinking of the graphic arts industry.
4.0 out of 5 stars
Awesome,
By Michal Windt "IzzI inc." (Canada) - See all my reviews
This review is from: World Of Art Graphic Design 2e (Paperback)
Now since I am a little biased toward art history and simply the learning of such wonderful pieces throughout the ages, I must say that this book is wonderful. The order in which it is laid out is not the greatest - I think it should have been chronologically. However, the information is superb. The images are the perfect size and explanation of different terms is also quite well dealt with.That said, buy it, you'll love it
5.0 out of 5 stars
follow the arrow,
By
This review is from: World Of Art Series Graphic Design (Paperback)
insightful, full of samples (about 800 though largely black & white) a great guide to graphic styles, and the key movers & shakers in the history of graphic design right through from the 1890s to the 1990s.a huge resource for such a little book, definately worth reading if not just to look at the pictures...
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