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World War 3.0: Microsoft and Its Enemies Hardcover – Jan 9 2001


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Product Details

  • Hardcover: 464 pages
  • Publisher: Random House (Jan. 9 2001)
  • Language: English
  • ISBN-10: 0375503668
  • ISBN-13: 978-0375503665
  • Product Dimensions: 24.4 x 17.3 x 3.8 cm
  • Shipping Weight: 839 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: #1,950,330 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Customer Reviews

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Format: Hardcover
Having just read the book this summer (2004), much of the content that predicts the future points to current day reality. This only goes to show that both the visions of the future are never what is hoped for, and the more things change, the more they stay the same.
This book does seem somewhat rushed in the final 1/3, and it ends more on a whimper than a bang. This is so much a 'Round 1' reporting, with obvious need for either a follow-up account of what has transpired since then, or at least some explination as to what happened. Ah to be focused on mean old Bill rather than dictators and terrorists on the other side of the planet. It seems as if 9/11 tore this case from the front-pages of the world's newspapers, banishing it to irrevelance in light of daily body-counts. We need an upgrade to this story - Mr. Auletta, please update us!
I want to know more. I wish there was a version 3.1.
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By A Customer on Nov. 5 2002
Format: Hardcover
No new revelations here. This story has been told in earlier books, and with more ground breaking impact. This is a case of the publisher hoping to capitalize on a big business story, but too late !! See earlier books on the Microsoft antitrust case, such as The Microsoft File.
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Format: Hardcover
There are no press releases in this book, no spin by the local media and no facades maintained for the public. Ken Auletta exposes this case for what it is, even if he gets some of the details wrong in the process. There are no heroes and no villains, though there is a distinct slant against Microsoft and its top brass (Bill Gates and Steve Ballmer). Even so, Auletta doesn't paint a rosy picture of the other parties involved either. Overall, I would have to say it's about as impartial as one could be.
As I read this book, I found myself flip-flopping back and forth between who I thought was right and who was wrong. In the end it was apparent to me that Microsoft was most likely guilty of some unfair business practices, namely denying computer manufacturers (OEMs) the right to put competitive software on computers with Windows software. But the case mutated away from that point to whether or not Microsoft has the right to add functionality to its operating system. Where this whole saga will end (if ever) is anyone's guess.
All in all, this is a good book to get an overview of the case and the people involved.
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By A Customer on June 2 2001
Format: Hardcover
Ken Auletta is an excellent reporter, and here was able to obtain amazing access to the district court judge in the Microsoft case. Indeed, Judge Jackson gave long interviews with Mr. Auletta based on the judge's personal notes, and later was blasted by all of the Appeals Court judges for allowing this kind of access.
Mr. Auletta is generally very fair in recounting the events of the Microsoft trial, but he also is not a programmer and not a lawyer and not a business strategist and it shows. His grasp of some of the fundamental legal issues at stake is rather poor, and his failure to predict the reasoning of the eminently predictable appeals court (which had already ruled in favor of Microsoft) is a big problem with this book.
Part of the problem is that Mr. Auletta reported only on what he saw, and Microsoft to a large extent wasn't bothering to convince the district court judge of their case (they already felt they'd lose despite Judge Jackson's protests that he was impartial). Microsoft instead focused on setting up the right arguments to later win at the appellate level, which it now looks like they will do.
Mr. Auletta, for all his excellent reporting, ultimately misses Microsoft's deeper game plan, despite noting that the reason Microsoft hired the lawyers that it did was that they previously had one a large reversal at the appellate level for Kodak. He should have looked a bit further into the story, and paid less attention to the (albeit amusing) theatrics of the district court.
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Format: Hardcover
Although a paranoid, childish and somewhat sniveling Bill Gates is the undoubted antagonist in author Ken Auletta's gripping account of the U.S. government's escalating war against Microsoft, it's tough to find the good guys. By detailing the legal maneuverings of Microsoft's competitors, which in large part spurred the government to action, Auletta pierces some of the innocent-victim personas adopted by the likes of Sun CEO Scott McNealy and others. But the author's treatment of Gates and his Microsoft colleagues is merciless, and in this honest portrait Auletta illustrates how the company's own arrogance brought on its legal woes. News junkies may find the broad outlines of the case familiar, but Auletta uses his readable style to delve into the major personalities and their motivations. We [...] like the way he makes even legal, technological details interesting to the general reader and fascinating to fans of corporate war stories. Read this book before catching the gripping sequel - playing now in U.S. Federal Court - in which Microsoft lands a critical counter-punch.
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Format: Hardcover
I purchased this title on a whim. Although I followed "the trial" as it was being reported in the media I did not find the proceedings, as they were described in the press, to be that interesting. I also knew that whatever happened, this case would be appealed and last for several more years. Consequently, I did not have high expectations for this book. I was pleasantly surprised to find out that this book was much more interesting and insightful that I had imagined. Auletta does an excellent job of describing the background, tactics, technical issues, personalities, and legal issues that surrounded this trial. Unlike other reports on the trial, he did not just encapsulate the events that took place in the courtroom. Instead, he spent considerable effort to research, then explain, events that went on behind the scenes - before, during, and after the trial.
The spin that was often portrayed in the media was that Microsoft was being victimized or punished just for being successful. The Microsoft media machine did an excellent job of promoting this view either through tactics such as full-page ads in newspapers or Gate's (and others) frequent appearances on television. While I have never been a big fan of Microsoft, part of me started to believe them. After reading this book however, any sympathy that I had for Microsoft, as it relates to the trial, has been erased. Auletta's recounting of the trial makes it clear that they used their monopolistic power to attempt to control or quash any company that threatened the market dominance of any of their core products. In short, they were unwilling to "play fair" and let the best products win in the marketplace.
Some members of the media portrayed Judge Jackson as someone that may have had a grudge against Microsoft.
Read more ›
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