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World Wise: What to Know Before You Go [Paperback]

Lanie Denslow

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Book Description

May 31 2006
Targeting the global business practitioner, this book bridges the gap between buttoned-up culture textbooks and flippant how-to guides about global business and communication. World Wise covers topics ranging from general etiquette to business philosophies in specific regions of the world. It is suitable both for the seasoned professional involved in international business, hoping to sharpen skills, and the newcomer to the global business scene. Denslow seeks to help the reader overcome common cultural misunderstandings and establish effective working relationships around the world.

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About the Author

Lanie Denslow has taught International Business and Business Policies for Global Trade at the Fashion Institute of Design and Merchandising in California, and worked as an International Business Development Consultant for Macy's. A few of her professional affiliations include the Foreign Trade Association of LA, Women in International Trade and the British American Business Council. She has written for British Trade and Investment and authored other works relating to international business.

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Customer Reviews

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Amazon.com: 4.4 out of 5 stars  8 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars A Must Read for the International Traveler April 17 2006
By On The Road Again - Published on Amazon.com
Full of practical information from beginning to the end. The opening quotes for each chapter "I Wish I'd Known" and "I Wish They Knew" highlight the importance of becoming familiar with a country's culture before traveling or embarking on a business venture outside of the US. I laughed out loud at times ( and hope to avoid some faux pauxs made by others). A good book to read before traveling or while on the plane!!
1 of 1 people found the following review helpful
5.0 out of 5 stars A "must read" for any international traveller! July 20 2006
By Amazon Customer - Published on Amazon.com
Great advice for the international traveler. I especially enjoyed the brief histories given for each region. It truly helps to have some knowledge of the events and experiences that formed the culture, and how that might relate to some of the actions and motivations today. The examples given open your mind to consider that what actions that might be "natural" or "proper" or "taken for granted" here at home may be construed differently abroad. I also appreciate the list of references should I wish to do more in depth research.

In short, the book is very well written in a natural, friendly tone that makes it a pleasure to read.
1 of 1 people found the following review helpful
4.0 out of 5 stars Very good to know before you go June 3 2006
By Lia F. Wallon - Published on Amazon.com
I have lived in Israel, Guatemala and Germany and think it would be useful for people who are going to travel or live in another place to read this book. Lanie points out so many small but extremely important cultural differences, such as conversational formalities and body language, and how being familiar with these nuances can make or break a business deal or greatly affect how one is treated in another country. This book will help the seasoned traveller and the novice to remember to think outside of his/her own world when embarking on an international trip.
1 of 1 people found the following review helpful
5.0 out of 5 stars Fascinating Read for World Travelers... And World Want-To-Be Travelers May 5 2006
By Silicon Valley Traveler - Published on Amazon.com
Useful whether you travel the world, or navigate the world at home through the web, e-mail, and phone.

The short interviews, comments, stories and observations from people around the world that begin and end chapter, and are interwoven throughout the text, powerfully illustrate the key points.

A lively and fun read. Easy way to understand history and business throughout the world.
1 of 1 people found the following review helpful
5.0 out of 5 stars Book for school Feb. 13 2009
By Maggie L. Free - Published on Amazon.com
This book was required for a class at my university. I ordered it and it arrived in less that an week, which was perfect. The book is actually really interesting and it great for business people who are looking to expand their business internationally. It would also be helpful for people traveling outside the U.S.

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