2 of 2 people found the following review helpful
5.0 out of 5 stars
A Must Have For Your Reference Library, July 26 2005
By Roger Shapiro "Creative Director, Mitchell Rose" - Published on Amazon.com
This review is from: Write Right (Paperback)
Whether you're an accomplished wordsmith or a wordsmith-in-training, "Write Right" is a must for your reference library. Roger Shapiro reminds you the basic rules to make your words more effective and powerful. By citing examples and reminding us good writing takes work and practice, his 26 tips lay down an easy-to-follow roadmap to assist you on a writing journey. Whether you're a journalist, public relations practitioner, advertising executive, or student, "Write Right" can make the difference in the way your ideas and concepts are presented.
Bruce Mannning, CEO, The Manning Group
1 of 1 people found the following review helpful
5.0 out of 5 stars
A great reference book for all of us, Jan 8 2008
By Mark Pilipczuk "Managing Director, MAP Consul... - Published on Amazon.com
This review is from: Write Right (Paperback)
Roger does a great job in this book, distilling everything we were supposed to have learned in English comp classes in high school and college, but forgot. The genius of this book is that it can be read in just a few minutes, yet have immediate positive impact on the output of your copy. If you've got less-experienced folks on your team, buy a few and spread them around. If you've got old-timers, give it to them as well. Even us old dogs can learn a few tricks from the book!
5.0 out of 5 stars
I wish I had this when I was in college., Aug 15 2005
By Lynda M. Barclay - Published on Amazon.com
This review is from: Write Right (Paperback)
This book covers the basics (and not so basics) of copy writing in a clear way that makes sense. It is easy to understand and has made a difference in my work almost immediately. It covers topics that forces you to rethink in a productive way. Bravo to the author for a job well done.