How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content Paperback – Sep 1 2010
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About the Author
Robert W. Bly is the author of more than 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook. His articles have appeared in numerous publications, including Amtrak Express, Cosmopolitan, Bits & Pieces for Salespeople, DM News, and Writer's Digest. He lives in Dumont, New Jersey.
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For me, it's best used as a quick "ah ha, I'll do that" type book for sparking ideas, with more in-depth research done elsewhere.