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How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content [Paperback]

Robert W. Bly
5.0 out of 5 stars  See all reviews (1 customer review)
List Price: CDN$ 17.95
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Book Description

Sept. 1 2010

Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.


Frequently Bought Together

How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content + Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months + The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job
Price For All Three: CDN$ 56.54

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Review

"Writers should stop wasting time and start reading and applying Bob Bly's newest book. This book will save every new writer a ton of time getting in print and paid."  —Gordon Burgett, author, How to Get Your Book Published Free in Minutes and Marketed in Days



"Bob Bly gives the step-by-step details which every aspiring writer needs. Read these pages, apply them to your writing and you will have fun and profit."  —W. Terry Whalin, publisher and author, Jumpstart Your Publishing Dreams



"Bly's books are an excellent resource on copywriting, whether you want to market an information product from a web site or promote your how-to services via direct mail."   —Minneapolis-St. Paul Star-Tribune


"Bly's focus on profitable approaches has been helping my writing career for over two decades. [This book] continues this wonderful tradition and earns a prominent place on my reference shelf."  —Shel Horowitz, marketing consultant and author of eight books, including Guerrilla Marketing Goes Green


"Incomparable information with an incomparable writing style. Bob Bly lays out a path to success. All you have to do is follow it!"  —Marilyn Pincus, author, Get The Job! Interview Strategies That Work



"A full picture of today's evolved info-publishing opportunities . . . jammed with valuable insights. Not to mention, Bob gives rock-solid instructions on how to make it all happen. Great stuff!"  —John Forde, six-figure copywriter and founding editor, copywritersroundtable.com



"If ever you've had the urge to write a book or an article . . . grab this book and devour it. It just might be the catalyst that changes your life.  —Herschell Gordon Lewis, author, Internet Marketing: Tips, Tricks and Tactics



"Bly states that if you follow his plan, you can realistically earn $100,000 to $200,000 within 12 to 24 months. Good overview and getting started resource."  —Freelance Writer's Report

About the Author

Robert W. Bly is the author of more than 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook. His articles have appeared in numerous publications, including Amtrak Express, Cosmopolitan, Bits & Pieces for Salespeople, DM News, and Writer's Digest. He lives in Dumont, New Jersey.



Customer Reviews

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Most helpful customer reviews
5.0 out of 5 stars Fabulous. Dec 18 2013
Format:Paperback|Amazon Verified Purchase
Well written, practical, lays everything out clearly. Recommend it for anyone wanting a stay at home income because everyone has some expertise to share.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  57 reviews
78 of 80 people found the following review helpful
4.0 out of 5 stars Good book, but have realistic expectations March 8 2011
By Kyle T. Logan - Published on Amazon.com
Format:Paperback
This is another good book by Bly. Keep in mind though, Bly has 30 years of experience, 80+ books published, and a loyal following of 60K+ followers. One doesn't build this type of reputation overnight. It takes time, experience, and expertise in a specific niche that evolves over time. If you have an infrastructure in place to exploit the tips Bly provides here, then yes, I do believe you can add significant income to your business using this book. If you don't however, you should realize that building a six figure supplementary income will take time as your loyal followers and infrastructure builds out. Bly estimates 12 - 24 months. I think that this depends on many factors, including: your time and ability to test ideas, you internet savvy and marketing smarts, the number of followers you have, your choice of material and audience pool (as Bly indicates), and more. Can you do it in two years or less? Perhaps. Can it take longer. Of course. My suggestion: buy the book, aim for the moon, but set expectations accordingly.
92 of 96 people found the following review helpful
3.0 out of 5 stars Lots of good ideas, light on specifics April 15 2011
By AdamSTL - Published on Amazon.com
Format:Paperback
The book provided a lot of good ideas, e.g. taking your existing materials and making audio programs/DVDs out of them, but felt light on specifics and implementation. While reading the book, I would frequently search the web for more information regarding the specific topic. After doing that for a while, I began to wonder why I purchased the book.

For me, it's best used as a quick "ah ha, I'll do that" type book for sparking ideas, with more in-depth research done elsewhere.
144 of 159 people found the following review helpful
1.0 out of 5 stars UGH Aug. 23 2011
By TJSTOGY - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
As usual, most of the 5 star reviews are from family and friends of the author. How do I know? Because almost all of the things that the author is recommending, turn out to be HIS OWN PRODUCTS. I purchased the book looking for specifics on how to sell and market my ebook. There is some good info here and there, but most of his tips end with, "for more information on how to do this, visit blahblahblah.com" which ends up being one of HIS websites (which, yes, you have to PAY for). How can you trust someone who already took your money and is also trying to load you up with back-end offers in the actual book? Isn't that the reason you purchased it already?? To avoid the BS?? Avoid this one on principle
54 of 58 people found the following review helpful
5.0 out of 5 stars A hands-on practical guide that absolutely anyone interested in nonfiction writing as a career must have Sept. 12 2010
By Midwest Book Review - Published on Amazon.com
Format:Paperback
How to Write & Sell Simple Information for Fun and Profit is a straightforward, career-minded guide to creating and publishing saleable how-to books, articles, reports, seminars, or even online content. Chapters cover how to efficiently and effectively conduct research, build a reputation in one's field, avoid common pitfalls, and earn a solid living. "One of the biggest challenges for the how-to writer running his own membership site is retaining members. There is really only one strategy that can prevent your members from leaving: continually posting fresh content on the site." Making money through the creation of audio CDs, DVDs, and even selling software is also covered, in this hands-on practical guide that absolutely anyone interested in nonfiction writing as a career must have.
66 of 73 people found the following review helpful
5.0 out of 5 stars Covers everything I need to know... Sept. 16 2010
By Jack T. - Published on Amazon.com
Format:Paperback
I've been running my own info-publishing small business for years, but modestly and with a lot of trial-and-error. Imagine how much further along I'd be if I'd had this book from the beginning. Bob covers everything, soup-to-nuts -- from how to get the ideas to all the ways to repackage and sell them --and in a simple, straight-forward style. Most of Bob's suggestions don't require anything special to get started either. Definitely worthwhile, regardless of whether you're just starting out or you're just looking for ways to expand your business.
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