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Product Description
Book Description
A sound and convincing business plan is an entrepreneur's important first step in starting up a profitable business. It's also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.
From the Inside Flap
(back cover)
BARRON'S
BUSINESS
LIBRARY
Titles in this series speak to men and women who are starting a company or managing an ongoing small-to-medium-size business. Emphasis is on daily operations as well as on analyzing problems and solving them. Examples and approaches cited in these books are based on true-to-life business situations.
Writing a Convincing Business Plan
Third Edition
A sound business plan describes a business's operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical and business-savvy plan that can be presented to potential investors and financial institutions.
BARRON'S
BUSINESS
LIBRARY
Titles in this series speak to men and women who are starting a company or managing an ongoing small-to-medium-size business. Emphasis is on daily operations as well as on analyzing problems and solving them. Examples and approaches cited in these books are based on true-to-life business situations.
Writing a Convincing Business Plan
Third Edition
A sound business plan describes a business's operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical and business-savvy plan that can be presented to potential investors and financial institutions.
Inside This Book
(Learn More)
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Most helpful customer reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars
Excellent.,
By Diego Banducci (San Francisco, CA United States) - See all my reviews
This review is from: Writing a Convincing Business Plan (Paperback)
As a CPA/Attorney who has both written and reviewed a lot of business plans, I have seen both some very good ones and some awful ones. Too often the preparers of the bad ones confuse a business plan with an offering circular, hoping to convince an unknown investor or venture capitalist to provide financial backing for their ideas. The resulting "Business Plan" is an incomplete, poorly researched, turgid description of their idea, with lots of spreadsheets attached (detailed monthly financial projections for the next ten years).What is overlooked is the fact that a good business plan serves as a road map for the operators of a business. The process of systematically analyzing your business and stating your plans simply in writing will force you to think through how you are going to deal with the various problems you are going to face. Like another reviewer of this book, after reading the descriptions of various books on the subject, I purchased three of them. This one is far and away the best of the three and of all those I've read in the past. It systematically takes you through the planning process (industry analysis, marketing and sales, the operating plan, the organization plan, and the financial plan) and provides useful and intelligent checklists at each stage. If you follow its guidance, you will end up with a useful plan for running your business. And if you decide to seek outside investors, you will be far more likely to raise money.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Well Done!!!,
By A Customer
This review is from: Writing a Convincing Business Plan (Paperback)
I purchased three books from amazon.com and this was one of them. It is very well written. The writers are short, concise and to the point. This is a step-by-step guide in helping you write out your business plan. The other two books I purchased were thrown aside, but were of use when I needed to reference something else. Before you spend your money on other books, buy this one first and if you need additional help purchase another.
5.0 out of 5 stars
Must Buy,
By Frank "kpbvi" (Atlanta, Georgia United States) - See all my reviews
This review is from: Writing a Convincing Business Plan (Paperback)
Very good book, has sufficient details regarding all aspects of business planning, it also provides some leads to look up secondary sources of information that will be helpful to anyone attempting to write a business plan. "High tech start up" and "Entrepreneur America" are also good buys.
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