Bud Goodall's book is probably the most important work that I have read the entire time I have been in school. Why? Bud writes in a clear, yet soothing voice, clarifying concepts, not in dictionary-like language, but through his ease of story-telling, narrative and analysis. He covers the whole range of concepts regarding not 'how to do ethnography,' but 'how to be an ethnographer.'
He takes on the hard topics. He talks plainly about the being reflexive and studying yourself as you go out to the site, watching for your own biases and preconditioned sensemaking. He discusses the hard aspect of leaving the site - when you have come to know the folks you've been watching and learning from. He discusses perhaps the hardest part of all - the writing of the ethnography, the development of one's own voice - the necessity of writing, rewriting, editing - and then writing again.
Bud's book is chockful of good concrete information, and yet when you are done reading, you realize the grandest part of all: He did it all with only a few bullet points, but with a great style of writing that makes you want to read it all over again.