This is the seventh edition of this book which, although apparently written as a text for use in college courses, actually serves very well for those of us who are interested in writing for special audiences, i.e., electronic media and video productions, etc. It's completely up to date and even a little ahead of itself, which is no mean feat in this age of rapid technology. I'm impressed with the way the writing principles and techniques are put across, but mostly with all the examples of what this kind of script should actually look like, on paper. Included are chapters on interviews and talk shows, corporate and children's programs, plays, everything. The book is quite expensive, but when I think about how much it will be referred to and constantly skimmed for new information, I can certainly justify the price. I am a creative writing teacher sometimes and a freelance writer all the time. As the author of The Complete Guide to Writers Groups, Conferences and Workshops (Wiley), I write the subsequent spin-off Ask Eileen column for iUniverse and America Online's Writers Club. I get tons of inquiries about how to write for the new interactive media and find this book a marvelous resource. It covers every aspect, leaves no stone unturned. I'm always referring to books on writers and writing and this one stands more than a cut above the rest. Oh, and one more thing,it's responsible. It doesn't pretend to be a quick-fix to making tons of money; it emphasizes professionalism in the best sense of the word. It's a fine investment, a fine, fine piece of work.