Writing That Works, 3e: How to Communicate Effectively in Business Paperback – Aug 22 2000
|New from||Used from|
Frequently Bought Together
Customers Who Bought This Item Also Bought
To get the free app, enter your e-mail address or mobile phone number.
"... "Writing That Works" works.... it provides clear and concrete ideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School
Clear, concise communications that make the right point will launch your career or business to new heights. -- Robert Seelert, Chairman, Saatchi & Saatchi PLC
In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.
Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications... -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.
About the Author
Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.
Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.
Inside This Book(Learn More)
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.
As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.
At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
- It keeps current with times
- It is clear, concise and informative
- It addresses a broad group of business readers-students to CEOs
- It is practical and easy to apply.
Like a good mentor, this book will be an invaluable aid throughout one's business career.
Most recent customer reviews
Fantastic and easy read. I am NOT an avid reader. I really loved this book and felt I learned a lot for business.Published 18 months ago by Brandie L. Daicoff
I thought of enrolling in a short course to improve my business writing skills, then I found this book online with great reviews. Read morePublished 23 months ago by Paul Chin
Great book, helped me a lot in my writing of email at work. It allowed me to understand why and what I was doing wrong to be effective in getting my message through.Published on Oct. 24 2013 by Shelley Tkachyk
Concise, simple and straight froward advice.
It give you advices of how to write good memo, report, e-amail,....