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Writing That Works 3e [Paperback]

Kenneth Roman
5.0 out of 5 stars  See all reviews (16 customer reviews)
List Price: CDN$ 18.50
Price: CDN$ 13.36 & FREE Shipping on orders over CDN$ 25. Details
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Book Description

Aug. 17 2000
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to inprove anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters thar lead to interviews
  • Speeches that make a point

Frequently Bought Together

Writing That Works 3e + Business Writing: What Works, What Won't + E-mail: A Write It Well Guide: How to Write and Manage E-mail in the Workplace
Price For All Three: CDN$ 52.35

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  • Business Writing: What Works, What Won't CDN$ 15.16

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  • E-mail: A Write It Well Guide: How to Write and Manage E-mail in the Workplace CDN$ 23.83

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Product Description

Review

"... "Writing That Works" works.... it provides clear and concrete ideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School

Clear, concise communications that make the right point will launch your career or business to new heights. -- Robert Seelert, Chairman, Saatchi & Saatchi PLC

In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications... -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.

About the Author

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.


Inside This Book (Learn More)
First Sentence
Too many of the communications I get are meaningless"" observes a leading CEO." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

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Most helpful customer reviews
5.0 out of 5 stars Excellent March 13 2014
Format:Paperback|Verified Purchase
I thought of enrolling in a short course to improve my business writing skills, then I found this book online with great reviews. I purchased it, and found it to be compact, complete and very resourceful. Its also current, and has so many tips that I found myself improving my memos, emails, documents almost immediately.
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5.0 out of 5 stars Awesome Oct. 24 2013
Format:Paperback|Verified Purchase
Great book, helped me a lot in my writing of email at work. It allowed me to understand why and what I was doing wrong to be effective in getting my message through.
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5.0 out of 5 stars I don't want my competitors to read this book Oct. 17 2000
Format:Paperback
This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.
The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.
As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.
At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
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5.0 out of 5 stars Great book! Oct. 10 2000
Format:Paperback
Writing That Works is a practical guide to effective business writing. Best of all, the writers practice what they preach: the book is packed with useful advice, yet it's a surprisingly quick read.
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Format:Paperback
As each edition of this book that comes out, I purchase copies for my new staff, experienced staff, clients, and friends. Life is so much simplier when we can communicate consisely and effectively, and receive ideas from others that are clear as well. What we like about this edition of "Writing That Works" is that it is right-up-to-date with new economy communications like e-mail. By distributing the book to my entire staff, I'm ensured that we're presenting a consistent voice to our clients. Follow the writing tips in this book, and you will have people complimenting you on the clarity of your thoughts, and your professionalism.
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5.0 out of 5 stars Elements of Style for MBAs Dec 29 2002
By C. Ryan
Format:Paperback
This expanded version of an earlier edition of two seasoned advertising executive' original writing guide is something like Elements of Style, but aimed squarely at someone writing for business purposes (e.g., one of the ten chapters is "Asking for Money". There is a useful afterword describing a dozen more books to help you write better. Recommended as a good starting point for any business person wanting to write more effectively.
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5.0 out of 5 stars Very useful reference Sept. 14 2002
Format:Paperback
Concise, simple and straight froward advice.
It give you advices of how to write good memo, report, e-amail,....
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5.0 out of 5 stars A Communications Handbook for Managers Jan. 12 2001
Format:Paperback
If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless e-mail.
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Most recent customer reviews
5.0 out of 5 stars So Far Nothing Better
I bought this book and learned so much from it. I liked the e-mail section of the book and the suggestions of the author for clear writting are remarkable. Read more
Published on May 29 2001 by Henry Cholakyan
5.0 out of 5 stars Keep this one on your desk - it works!
In business, the adage holds - it's not always what you say but how you say it that counts. Writing That Works provides clear examples of how to write and communicate effectively... Read more
Published on Jan. 11 2001 by Nancy Barton
5.0 out of 5 stars An invaluable aid throughout one's business career
Communicating the 'right' way is fundamental to business success. Writing That Works offers readers several 'right' ways to written communications. Read more
Published on Jan. 5 2001 by Sunny Misser
5.0 out of 5 stars A "classic" - now even better
This was a great book when it was first published in 1981. But even "classics" can be improved and this third edition is even better. Read more
Published on Nov. 9 2000 by Giancarlo Livraghi
5.0 out of 5 stars A Book that Works
This is a highly effective, easy-to-understand work that has significant benefits for anyone involved in business communications. Read more
Published on Oct. 12 2000 by ddodds
5.0 out of 5 stars A book on writing that works
This is a concise, relevant, topical, well written book on writing. It covers all the areas important to the younger generation, e-mail, resumes, letters etc. Read more
Published on Oct. 12 2000 by Tony
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