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Writing That Works 3e [Paperback]

Kenneth Roman
5.0 out of 5 stars  See all reviews (17 customer reviews)
List Price: CDN$ 18.50
Price: CDN$ 13.36 & FREE Shipping on orders over CDN$ 25. Details
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Book Description

Aug. 17 2000
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to inprove anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters thar lead to interviews
  • Speeches that make a point

Frequently Bought Together

Writing That Works 3e + Business Writing: What Works, What Won't + E-mail: A Write It Well Guide: How to Write and Manage E-mail in the Workplace
Price For All Three: CDN$ 52.54


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Review

"... "Writing That Works" works.... it provides clear and concrete ideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School

Clear, concise communications that make the right point will launch your career or business to new heights. -- Robert Seelert, Chairman, Saatchi & Saatchi PLC

In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications... -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.

About the Author

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.


Inside This Book (Learn More)
First Sentence
Too many of the communications I get are meaningless"" observes a leading CEO." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars I don't want my competitors to read this book Oct. 17 2000
Format:Paperback
This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.
The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.
As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.
At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
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Format:Paperback
As each edition of this book that comes out, I purchase copies for my new staff, experienced staff, clients, and friends. Life is so much simplier when we can communicate consisely and effectively, and receive ideas from others that are clear as well. What we like about this edition of "Writing That Works" is that it is right-up-to-date with new economy communications like e-mail. By distributing the book to my entire staff, I'm ensured that we're presenting a consistent voice to our clients. Follow the writing tips in this book, and you will have people complimenting you on the clarity of your thoughts, and your professionalism.
Was this review helpful to you?
Format:Paperback
As each edition of this book that comes out, I purchase copies for my new staff, experienced staff, clients, and friends. Life is so much simplier when we can communicate consisely and effectively, and receive ideas from others that are clear as well. What we like about this edition of "Writing That Works" is that it is right-up-to-date with new economy communications like e-mail. By distributing the book to my entire staff, I'm ensured that we're presenting a consistent voice to our clients. Follow the writing tips in this book, and you will have people complimenting you on the clarity of your thoughts, and your professionalism.
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5.0 out of 5 stars Keep this one on your desk - it works! Jan. 11 2001
Format:Paperback
In business, the adage holds - it's not always what you say but how you say it that counts. Writing That Works provides clear examples of how to write and communicate effectively and efficiently. This edition includes excellent tips on writing and controlling e-mail. Kudos to the author on his common sense advice to technical writers such as writing "like you talk" and skipping the latest business jargon. I keep this book on my desk as a reference guide and highly recommend this text to anyone in business, especially to those on my team!
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5.0 out of 5 stars A "classic" - now even better Nov. 9 2000
Format:Paperback
This was a great book when it was first published in 1981. But even "classics" can be improved and this third edition is even better. It's obviously written for people living in an English-speaking environment, but I think it's even more useful in the rest of the world. Many of its pages contain effective and practical advice that can be very valualble in *any* language. And it's important to all of us - no matter where we are or how we earn a living - to understand how to use the "global language" effectively.
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5.0 out of 5 stars A book on writing that works Oct. 12 2000
By Tony
Format:Paperback
This is a concise, relevant, topical, well written book on writing. It covers all the areas important to the younger generation, e-mail, resumes, letters etc. Unfortunately, many have not been drilled in the discipline of the written expression of the English language. As an educator and dean I see this all the time. People not only express themselves breaking the rules of grammar, but verbosely. The authors are to be congratulated on their contribution to the culture. I am sure they would be able to spruce up my review!
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Format:Paperback
Communicating the 'right' way is fundamental to business success. Writing That Works offers readers several 'right' ways to written communications. It is different from other guides in several ways:
- It keeps current with times
- It is clear, concise and informative
- It addresses a broad group of business readers-students to CEOs
- It is practical and easy to apply.
Like a good mentor, this book will be an invaluable aid throughout one's business career.
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5.0 out of 5 stars Elements of Style for MBAs Dec 29 2002
By C. Ryan
Format:Paperback
This expanded version of an earlier edition of two seasoned advertising executive' original writing guide is something like Elements of Style, but aimed squarely at someone writing for business purposes (e.g., one of the ten chapters is "Asking for Money". There is a useful afterword describing a dozen more books to help you write better. Recommended as a good starting point for any business person wanting to write more effectively.
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Most recent customer reviews
5.0 out of 5 stars Fantastic and easy read
Fantastic and easy read. I am NOT an avid reader. I really loved this book and felt I learned a lot for business.
Published 18 days ago by Brandie L. Daicoff
5.0 out of 5 stars Excellent
I thought of enrolling in a short course to improve my business writing skills, then I found this book online with great reviews. Read more
Published 5 months ago by Paul Chin
5.0 out of 5 stars Awesome
Great book, helped me a lot in my writing of email at work. It allowed me to understand why and what I was doing wrong to be effective in getting my message through.
Published 10 months ago by Shelley Tkachyk
5.0 out of 5 stars Very useful reference
Concise, simple and straight froward advice.
It give you advices of how to write good memo, report, e-amail,....
Published on Sept. 14 2002 by Al-riyamisalim
5.0 out of 5 stars So Far Nothing Better
I bought this book and learned so much from it. I liked the e-mail section of the book and the suggestions of the author for clear writting are remarkable. Read more
Published on May 29 2001 by Henry Cholakyan
5.0 out of 5 stars A Communications Handbook for Managers
If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless... Read more
Published on Jan. 12 2001 by Randall Rothenberg
5.0 out of 5 stars A Book that Works
This is a highly effective, easy-to-understand work that has significant benefits for anyone involved in business communications. Read more
Published on Oct. 12 2000 by ddodds
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