Writing for the Web 3.0 [Paperback]

Crawford Kilian (Author)

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Writing for the Web
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Product Details

Paperback: 224 pages
Publisher: Self-Counsel Press; Third edition, revised edition (Dec 31 2006)
Language: English
ISBN-10: 1551807386
ISBN-13: 978-1551807386
Product Dimensions: 22.1 x 15.2 x 1.5 cm
Shipping Weight: 318 g
Amazon Bestsellers Rank: #369,592 in Books (See Top 100 in Books)

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Product Description

Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation and sound. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back.Writing for the Web, the complete edition, is a book that combines two previous books into one. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file.Writing for the Web will not teach you how to code in html or Java. Instead, it offers sound principles that web writers need to know, as well as exercises to strengthen writing skills and eliminate poor writing habits.

From the Back Cover

Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back.

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Inside This Book (Learn More)

First Sentence
As World War II was nearing its end, an American scientist named Vannevar Bush published an article that now looks highly prophetic. Read the first page

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Concordance

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

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Most Helpful Customer Reviews on Amazon.com ^(beta)

Amazon.com: 2.5 out of 5 stars (2 customer reviews)

3 of 3 people found the following review helpful:

1.0 out of 5 stars Oh, dear, Jun 22 2007

By K. Hundley "Kimberly in Phoenix" - Published on Amazon.com

This review is from: Writing for the Web 3.0 (Paperback)

I find it odd that several reviewers laud Mr. Kilian's inclusion of basic writing tips. Give me a break! This slim book should concentrate on web writing, not be a primer for those who can't agree their verbs and subjects. The information provided is woefully general and outdated. Mr. Kilian is an older gentleman whose main career as he describes it was back in the 1960s; his text definitely reads like a time capsule. Savvy professionals serious about learning the particular skill of web writing will get almost nothing from this book. A solid copywriting manual (Sugarman) would be better. I'm still on the hunt for valuable web-writing instruction. Recommendations welcome!

4.0 out of 5 stars Writing for the Web Wins, Aug 25 2008

By Angela G. Walker "Ange Star" - Published on Amazon.com

This review is from: Writing for the Web 3.0 (Paperback)

This practical book gives great specific guidelines in an easily-understood and instantly usable way. I applied a couple of principles from the first chapter immediately to my writing. The examples are well-done, and very clear.

Any how-to book that can be immediately be used within hours of its purchase is well worth the price. A CD-Rom is included with exercises and examples, and the book itself has exercises. Very practical - great job!

› Go to Amazon U.S. to see both reviews 2.5 out of 5 stars