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Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound [Paperback]

Lynda Felder

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Book Description

Oct. 27 2011 0321794435 978-0321794437 1
With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content.

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven’s Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author’s toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore.
  • Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound
  • Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author
  • Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice
Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content.

For more tips, exercises, and suggestions for teachers, check out the book’s Web site at www.write4web.com.


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Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound + Content Strategy for the Web (2nd Edition) + Letting Go of the Words: Writing Web Content that Works
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Product Details

  • Paperback: 192 pages
  • Publisher: New Riders; 1 edition (Oct. 27 2011)
  • Language: English
  • ISBN-10: 0321794435
  • ISBN-13: 978-0321794437
  • Product Dimensions: 22.6 x 17.5 x 1.3 cm
  • Shipping Weight: 249 g
  • Amazon Bestsellers Rank: #180,164 in Books (See Top 100 in Books)

Product Description

About the Author

Lynda Felder has been writing digital content professionally for more than 15 years in diverse industries such as medical devices, telecommunications, and healthcare. She teaches several college-level writing courses, including Web writing, and she is an active volunteer at elementary schools, where she leads storytelling and writing workshops.


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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com: 5.0 out of 5 stars  11 reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars both informative and entertaining Feb. 25 2012
By Stephen E. Gallup - Published on Amazon.com
Format:Paperback|Verified Purchase
Whether via posts on Facebook or entries on their own blogs, just about everybody seems to be writing for the Web now. It may be that most of the writing we do is destined for the Web.

I recall in his latter years, Kurt Vonnegut scoffed that the Internet had disproved the old claim that a million monkeys pounding on keyboards would eventually produce a work of genius. He claimed, professional curmudgeon that he was, that writings on the Net are all garbage.

That's nonsense, of course, but writing--or more correctly, the presentation of thoughts and information--can always be improved. Lynda Felder's book is a worthy effort to support that objective.

The first thing I like about it is the design of the printed copy. It just feels good in my hands, falls open easily, and is visually welcoming.

Some of the content feels basic to me, but that is no criticism. Literally every day, I encounter online writing that could be significantly improved by observance of this material. I have just been reading a thread for newbie/wannabe authors on Goodreads in which people seem unaware of how to access the kind of guidance Lynda Felder provides.

Perhaps some of this could have been organized differently, and I felt that some transitions were a little jarring. But I learned a thing or two from it (and I've been writing professionally for a long time). My daughter, who is closer to what is probably the target audience, has also read it. Her view is that it's a nice blend of textbook and something she would read for pleasure, i.e., it's both informative and entertaining. Hard to top that!
7 of 7 people found the following review helpful
5.0 out of 5 stars Compelling creation for web writing! Jan. 29 2012
By J. Shaffron - Published on Amazon.com
Format:Paperback
I received Writing for the Web as a gift over the holidays. This is a succinct, smart, organized masterpiece!

There is more application than web design....her writings can be applied to just about any presentation you are creating. Working from simple to complex, Ms Felder expertly guides the reader though best practices, image choices, adding sound and motion. We learn there is value in writing succinctly, managing content and writing with style and good grammar. She shows us the importance of knowing our audience(s), writing straigtforward steps and that any writing worth reading, is worth re-writing.

If only I had this book when I was in grad school?! I think of all the hours I spent on projects that would have been turned into short work by referencing Writing for the Web.

Since I am still involved in writing projects, creating CME modules and education in the healthcare field, I am looking forward to creating my web page for interactive educational modules.

Many thanks Ms Felder!
8 of 9 people found the following review helpful
5.0 out of 5 stars Fabulous writing exercises! Jan. 16 2012
By Maggie L. - Published on Amazon.com
Format:Paperback|Verified Purchase
There are a lot of technical books about the tools for constructing electronic information. This is not one of them.
Lynda Felder's Writing for the Web provides invaluable information about effectively communicating information to an intended audience over the internet using a variety of media. I found the book to be a wonderful resource that manages to be straightforward but not dull, and amusing but not cute. Especially helpful and fun are the freewriting exercises, which are sure to pique the imagination of all writers, web-based or otherwise. The quotes used throughout the book are well-chosen and insightful, and the author's friendly tone makes even the more arid topics (think outlines and sentence structure) pleasantly digestible.
5 of 5 people found the following review helpful
5.0 out of 5 stars More than just Writing for the Web Jan. 2 2012
By C J Elliott - Published on Amazon.com
Format:Paperback
Writing for the Web, by Lynda Felder, is so much more than a book about writing. It's a book that gives clear, engaging instructions for considering the unique requirements of web-based media, and creating content -- written, visual, auditory, and interactive -- to capture the vast markets available on the web. Felder begins with a straightforward assessment and activities to help readers learn to write clearly and concisely for a medium full of impatient readers. In each chapter Felder adds complexity in neat, easy to digest bites -- such as how to choose and add audio, how to create a storyboard, and how to create interactive stories. For novice web writers or accomplished content creators, Felder's book offers new information that feels fresh and easy to grasp. Thank you, Lynda Felder for demystifying this new media, and helping anyone access it.
3 of 3 people found the following review helpful
5.0 out of 5 stars A fantastic book! March 20 2012
By Linnea Dayton - Published on Amazon.com
Format:Paperback
If you're an avid and experienced writer taking the leap from print to the web, this book will show you why writing for the web is different and how to use the new media available there. If you need to bush up on writing fundamentals in general, you'll find what you need for that too. An exceptional teacher, Ms. Felder draws on her broad knowledge of communication to present the techniques today's writers need, calling on the wisdom of other writers throughout history and also on a fine sense of humor. I've never seen so much good writing help in such a well-designed and well-thought-out volume.

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