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Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound Paperback – Oct 27 2011
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About the Author
Lynda Felder has been writing digital content professionally for more than 15 years in diverse industries such as medical devices, telecommunications, and healthcare. She teaches several college-level writing courses, including Web writing, and she is an active volunteer at elementary schools, where she leads storytelling and writing workshops.
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Most Helpful Customer Reviews on Amazon.com (beta)
I recall in his latter years, Kurt Vonnegut scoffed that the Internet had disproved the old claim that a million monkeys pounding on keyboards would eventually produce a work of genius. He claimed, professional curmudgeon that he was, that writings on the Net are all garbage.
That's nonsense, of course, but writing--or more correctly, the presentation of thoughts and information--can always be improved. Lynda Felder's book is a worthy effort to support that objective.
The first thing I like about it is the design of the printed copy. It just feels good in my hands, falls open easily, and is visually welcoming.
Some of the content feels basic to me, but that is no criticism. Literally every day, I encounter online writing that could be significantly improved by observance of this material. I have just been reading a thread for newbie/wannabe authors on Goodreads in which people seem unaware of how to access the kind of guidance Lynda Felder provides.
Perhaps some of this could have been organized differently, and I felt that some transitions were a little jarring. But I learned a thing or two from it (and I've been writing professionally for a long time). My daughter, who is closer to what is probably the target audience, has also read it. Her view is that it's a nice blend of textbook and something she would read for pleasure, i.e., it's both informative and entertaining. Hard to top that!
There is more application than web design....her writings can be applied to just about any presentation you are creating. Working from simple to complex, Ms Felder expertly guides the reader though best practices, image choices, adding sound and motion. We learn there is value in writing succinctly, managing content and writing with style and good grammar. She shows us the importance of knowing our audience(s), writing straigtforward steps and that any writing worth reading, is worth re-writing.
If only I had this book when I was in grad school?! I think of all the hours I spent on projects that would have been turned into short work by referencing Writing for the Web.
Since I am still involved in writing projects, creating CME modules and education in the healthcare field, I am looking forward to creating my web page for interactive educational modules.
Many thanks Ms Felder!
Lynda Felder's Writing for the Web provides invaluable information about effectively communicating information to an intended audience over the internet using a variety of media. I found the book to be a wonderful resource that manages to be straightforward but not dull, and amusing but not cute. Especially helpful and fun are the freewriting exercises, which are sure to pique the imagination of all writers, web-based or otherwise. The quotes used throughout the book are well-chosen and insightful, and the author's friendly tone makes even the more arid topics (think outlines and sentence structure) pleasantly digestible.
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