If you're looking for another Xbox 360 controller, this is one of the 'cheaper' prices for a model that was manufactured and licensed by Microsoft. It plays, and works extremely well - as any official accessory should.
The design looks excellent in-person; it feels appropriate towards its source material, and by itself is a great piece of graphic designing. This isn't the first controller to have a spinning D-Pad; a concept that's fun, but completely unnecessary. The only other 'fancy' feature of this controller are the joysticks, which replaces the four directional bumps with a small intercut circular grip.
There isn't much else to discuss about this product: it's a controller, and it does its job well. There's obviously no point in purchasing it unless you enjoy the Call of Duty franchise. They usually sell less than the boring plain controllers in stores, so I leave the choice to pick one up completely up to you.