From the Inside Flap
Generation Y—sometimes called Millennials—are the fastest growing segment in America's workforce. Almost 80 million strong, they already comprise the entire 18-to-32 demographic. Along with their ever-present cell phones and new definition of "business casual," they bring tremendous potential to the workplace (just ask, they'll tell you). However, Generation Y's approach to employment can make them a challenge for managers and executives to attract, retain, motivate, and develop.
In Y-Size Your Business, Jason Ryan Dorsey—The Gen Y Guy®—shows you why embracing Gen Y employees gives you an immediate competitive advantage and positions your business for long-term growth. In today's economy, the opportunity Gen Y presents has never been more attractive. Gen Y is cost-effective to employ, brings a timely skill set to the workplace, and wants to make a difference from their first day of employment.
A member of Gen Y himself, Dorsey gives you an insider's perspective on how these career starters and young professionals think and act. He then reveals a step-by-step methodology for attracting, retaining, and motivating productive, high-performing Gen Y employees—and how to do so without investing a lot of time or money. To make the methodology easy to implement, Dorsey includes more than fifty inexpensive, ready-to-use strategies that deliver fast, measurable results.
Companies that wisely choose to embrace Gen Y employees today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they'll also benefit from Gen Y's increasing economic influence and massive social networks.
Based on Dorsey's frontline work with business leaders around the world—as a keynote speaker, consultant, and generational expert—Y-Size Your Business presents precisely the solutions you need to make the most of a generation growing in importance and ready to make an impact on your bottom line right away (and blog about it!).
From the Back Cover
Praise for Y-Size Your Business
"Jason's insights into the Gen Y employee are both original and eye-opening. His engaging and timely book will help employers from every industry better understand their Gen Y employees and, more importantly, make a powerful connection with them that can reap huge rewards for all."
—Kathleen Taylor, President and Chief Operating Officer, Four Seasons Hotels and Resorts
"Jason brings a valuable new perspective to the Gen Y employment conversation. He shows you how to make the most of his generation's strengths while building on the talents of employees of all ages."
—Dan Beem, President, Cold Stone Creamery & International
"Jason Ryan Dorsey is able to build the bridge of understanding between generations. He gets us. He gets them. And in Y-Size Your Business, he gives us the tools to translate, adapt, and embrace the fastest growing generation in the workplace."
—Betsy McLaughlin, CEO, Hot Topic
"Y-Size Your Business delivers the behind-the-scenes insight and practical how-to that business leaders need to compete in our global economy. The Y-Size approach will make your Gen Y employees more valuable from their very first day."
—Steve Fleming, Executive Vice President of Sales, Ceridian Canada
"If you want to build a winning team, you need to have heavy Gen Y representation. Jason's book shows you how to recruit, motivate, retain, and maximize this new generation of digital natives."
—Tim Sanders, former Chief Solutions Officer, Yahoo!, and author of Love Is the Killer App
"Engaging and connecting with Gen Y is crucial in today's workplace. Jason not only understands this, he has lived it! In Y-Size Your Business, he lets us in on the secret in a relatable and highly entertaining way. This book is full of step-by-step ideas that are easy to learn and ready to implement."
—Barry Sims, CEO, Taco John's International