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Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life Hardcover – Feb 20 2012

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Product Details

  • Hardcover: 256 pages
  • Publisher: Business Plus; 1 edition (Feb. 20 2012)
  • Language: English
  • ISBN-10: 1455502340
  • ISBN-13: 978-1455502349
  • Product Dimensions: 15.2 x 2.5 x 22.2 cm
  • Shipping Weight: 386 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,493,450 in Books (See Top 100 in Books)
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Product Description


"The true lessons come to life through Carter's stories. His accounts of his own journey as one in a family of nine children trying to make ends meet on a small farm in rural Mississippi as well as chronicling how his players-most of whom had rough upbringings in Richmond-overcame obstacles, poverty, and adversity with opportunity and encouragement are emotional and inspirational. Coach Carter scores big with this efficient, straightforward read filled with no-nonsense observations on how to win in life."―Publishers Weekly

About the Author

Ken Carter was previously Head Coach for Richmond High School (Richmond, CA), from 1997 - 2002. Coach Carter is best known for locking out his undefeated Varsity basketball team in order to push them to improve their grades, which was later featured in a highly successul major motion picture starring Samuel L. Jackson as Coach Carter.

These days, Ken Carter continues to be an active advocate for Richmond's youth and is active in his community. In addition to coaching, Carter is owner/operator of Prime Time Publications and Prime Time Sports.

Coach Carter attended George Fox University in Oregon and has to his credit the following awards: Harvard Club's Distinguished Secondary Educator Award, NAACP's Impact Citizen of the Year Award, California State Lottery/Governor Gray Davis' Heroes in Education Award, San Francisco Mayor, Willie Brown's Leadership Award, California's Unsung Heroes Award, the A.N.G. California Boy's Coach of the Year Award, and has been presented with a Proclamation from the City of Richmond. He was recently honored as a recipient of CityFlight Newsmagazine's the "Ten Most Influential African Americans in the Bay Area" for 2000 in the Sports category.

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Most Helpful Customer Reviews on (beta) HASH(0x9955aaf8) out of 5 stars 12 reviews
3 of 3 people found the following review helpful
HASH(0x995ddec4) out of 5 stars Coach Carter describes basic lessons that have not only made him a success as a coach, but also a businessman. April 18 2012
By Blaine Greenfield - Published on
Format: Hardcover
Heard YES MA'AM, NO SIR: THE 12 ESSENTIAL STEPS FOR SUCCESS IN LIFE (Hachette Audio), written by Ken Carter and read by Vince Bailey.

The author, also known as Coach Carter, was the story behind a 2006 film of the same name . . . it showed how he tried to teach his players that there's more to life than basketball.

This book sort of takes off where the above left off . . . Carter describes the basic lessons that have not only made him a success as a coach, but also as a businessman . . . he discusses such topics as leadership, respect, honesty, civility, goal achievement, education and persistence, and shows how they can be applied in life.

Among the many tidbits that I gained from listening were theses:

* If you're talking--or even thinking about talking--you're not listening.

* It was good news to my clients when they could reach me anytime. I was always available. I had my business calls transferred to my cellphone when I was not in the store or at home.

* In the grand scheme of things people want what they want when they want it.

* Always is not good enough.

* If you get 1% better a day, within 100 days, you'll be 100% better.

* There's an old saying: If you fail to plan, you plan to fail.

And my favorite:

* I build on strengths, rather than weaknesses, because I found that people are eager to get good in areas that they are good at rather than in areas that need more work.

If you're a sports fun, you'll enjoy YES MA'AM, NO SIR . . . but others will, too.
3 of 3 people found the following review helpful
HASH(0x995d0690) out of 5 stars Motivational Life Lessons Plan Feb. 13 2012
By sistahsoul - Published on
Format: Hardcover
Coach Carter's title is a wonderful life lesson plan that shows the true value on how a person's character can lead to success by getting back to the basics.

I love the way Coach Carter shares his personal journey on how he became the person he is today. The old school values shows how a person can prosper. He does not sugar coat anything and is very on point on how having a game plan on what is important to you and the ways to achieve them.

It is very refreshing to read literature that is very uplifting. A lot of people can learn from the 12 Essential Steps for Success in Life because the words give the readers hope. The simplicity of the values he teaches makes the reader appreciate the time that was put in developing and writing such a motivational read.

I think the book is a must read for males because it is very rewarding to see a positive role model like Coach Carter and anyone who needs to get back on track with life simple lessons. Coach Carter is a perfect example on how a determine person can set and establish goals. Also most importantly, follow your dreams and they can be attainable.

Karen B. Waiters
Sistahs of Urban Literature Book Club, President
Book provided by Hatchette Book Group USA (Business Plus)
1 of 1 people found the following review helpful
HASH(0x995d71f8) out of 5 stars great book, yes sir! June 1 2012
By BattleBornNV - Published on
Format: Hardcover
I loved the Coach Carter movie. When I first saw this book, that's what I thought it was about. After reading just one chapter I realized that this book was much more.

This book is about Coach Carter's journey from childhood to adulthood and his learning experiences along the way. The premise of the book is twelve steps to attain success in life. The book is a very quick read and a nice view into his experiences. Carter is a focused man with a vision and a pen. He talks about how every night he goes to bed with a book, a pen, a notepad and a glass of water. He writes down his goals for the next day and prioritizes them to make him more effective as the day goes along.

I really liked a lot of the principals that he presents and I agree with just about everything he says! This book would appeal more towards men because he was/is a coach of basketball for boys. He knows how to talk to men and how to help them mature and be the men that they are supposed to be. This book was a lot of fun and very interesting. I would really suggest you pick up this book. It's worth it for sure!

I received this book for free for this review through the publishers association with I was not required to give a positive review.
1 of 1 people found the following review helpful
HASH(0x995ba0a8) out of 5 stars Yes Ma'am this is a fantastic read Dec 8 2014
By Bash - Published on
Format: Hardcover Verified Purchase
Coach Carter's book is downright simple. The book serves as an outline of Coach Carter's professional life (mostly about his time as the Coach of the Richmond High School Oilers) and uses that to outline a clear and concise way to success. Early on in the book, Mr. Carter tells us that he has 9 laws that he lives by. These 9 laws then filter out to 12 steps everyone must take to succeed, whether it be personally or professionally. Utilizing his own experience as the fodder, the book is easy to understand because it seems real. Mr. Carter is inspirational and has already changed the way I go about my daily life. In "Yes, Ma'am, No Sir," Coach Carter states that he goes to bed every night with a pen, pad, and glass of water on his nightstand table. The pen and pad are there so that he can outline the next day and write down any thoughts about the day that has just past. The water is there to purify his body. I, too, now sleep with a pen, pad, and glass of water on my nightstand.
HASH(0x99a577d4) out of 5 stars Top Notch Motivational read! March 4 2012
By KTandMom R gilmorgrls - Published on
Format: Hardcover
Couldn't put this book down in the bookstore, and am very happy I decided to purchase it! Mr. Carter is inspirational in the best way -- he gives specific, understandable ideas that go along with strong's all based on solid principles. It also incorporates little blurbs of information -- short tips entitled "Coach Carter Carrot". He's a big believer in work ethic and a love of learning. He also sprinkles real-life anecdotes throughout the book. These anecdotes, or stories, show how his concepts worked for him! He ties it to real life. I feel inspired and pumped up, and i will re-read this. Thanks, Coach!