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Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life [Hardcover]

Coach Carter

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Book Description

Feb. 20 2012
Accountability . . . Overcoming adversity . . . Taking charge of your life . . . Learning how to succeed when others expect you to fail. These are the essences of Coach Carter's basic building blocks for winning in life. From learning about the quality of one's character to the love of learning-as well as the importance of self-discipline and spirituality-Coach Carter takes you through his own life experiences and shows you how you, too, can become successful in your everyday life. His fundamental belief is that you must start with respect for others, your community, and your environment before you can attain your own goals, both personally and professionally.

As the no-nonsense head coach of the Richmond High School boys' basketball team from 1997-2002, Ken "Coach" Carter gained nationwide fame when he locked his undefeated team out of the gym in order to push them to improve their grades. Since then, Coach Carter has remained in the public eye as a highly sought-after speaker-partaking in more than 125 speaking engagements per year-for youth groups and educational panels worldwide. In January 2012, Coach Carter opened the Coach Carter Impact Academy, which provides room and board, as well as a business school for developing entrepreneurs. Over the years, the author has received numerous awards and continues to help at-risk youth daily through the Coach Ken Carter Foundation.

YES MA'AM, NO SIR spells out Coach's 12 lessons for success. Inspirational, motivational, and informational, this is must-reading for anyone who truly wants to know how to get ahead.

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Product Details

  • Hardcover: 256 pages
  • Publisher: Business Plus; 1 edition (Feb. 20 2012)
  • Language: English
  • ISBN-10: 1455502340
  • ISBN-13: 978-1455502349
  • Product Dimensions: 21.1 x 13.7 x 2.8 cm
  • Shipping Weight: 386 g
  • Amazon Bestsellers Rank: #707,965 in Books (See Top 100 in Books)

Product Description


"The true lessons come to life through Carter's stories. His accounts of his own journey as one in a family of nine children trying to make ends meet on a small farm in rural Mississippi as well as chronicling how his players-most of whom had rough upbringings in Richmond-overcame obstacles, poverty, and adversity with opportunity and encouragement are emotional and inspirational. Coach Carter scores big with this efficient, straightforward read filled with no-nonsense observations on how to win in life."—Publishers Weekly

About the Author

Ken Carter was previously Head Coach for Richmond High School (Richmond, CA), from 1997 - 2002. Coach Carter is best known for locking out his undefeated Varsity basketball team in order to push them to improve their grades, which was later featured in a highly successul major motion picture starring Samuel L. Jackson as Coach Carter.

These days, Ken Carter continues to be an active advocate for Richmond's youth and is active in his community. In addition to coaching, Carter is owner/operator of Prime Time Publications and Prime Time Sports.

Coach Carter attended George Fox University in Oregon and has to his credit the following awards: Harvard Club's Distinguished Secondary Educator Award, NAACP's Impact Citizen of the Year Award, California State Lottery/Governor Gray Davis' Heroes in Education Award, San Francisco Mayor, Willie Brown's Leadership Award, California's Unsung Heroes Award, the A.N.G. California Boy's Coach of the Year Award, and has been presented with a Proclamation from the City of Richmond. He was recently honored as a recipient of CityFlight Newsmagazine's the "Ten Most Influential African Americans in the Bay Area" for 2000 in the Sports category.

Customer Reviews

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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  8 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Coach Carter describes basic lessons that have not only made him a success as a coach, but also a businessman. April 18 2012
By Blaine Greenfield - Published on
Heard YES MA'AM, NO SIR: THE 12 ESSENTIAL STEPS FOR SUCCESS IN LIFE (Hachette Audio), written by Ken Carter and read by Vince Bailey.

The author, also known as Coach Carter, was the story behind a 2006 film of the same name . . . it showed how he tried to teach his players that there's more to life than basketball.

This book sort of takes off where the above left off . . . Carter describes the basic lessons that have not only made him a success as a coach, but also as a businessman . . . he discusses such topics as leadership, respect, honesty, civility, goal achievement, education and persistence, and shows how they can be applied in life.

Among the many tidbits that I gained from listening were theses:

* If you're talking--or even thinking about talking--you're not listening.

* It was good news to my clients when they could reach me anytime. I was always available. I had my business calls transferred to my cellphone when I was not in the store or at home.

* In the grand scheme of things people want what they want when they want it.

* Always is not good enough.

* If you get 1% better a day, within 100 days, you'll be 100% better.

* There's an old saying: If you fail to plan, you plan to fail.

And my favorite:

* I build on strengths, rather than weaknesses, because I found that people are eager to get good in areas that they are good at rather than in areas that need more work.

If you're a sports fun, you'll enjoy YES MA'AM, NO SIR . . . but others will, too.
2 of 2 people found the following review helpful
5.0 out of 5 stars Motivational Life Lessons Plan Feb. 13 2012
By sistahsoul - Published on
Coach Carter's title is a wonderful life lesson plan that shows the true value on how a person's character can lead to success by getting back to the basics.

I love the way Coach Carter shares his personal journey on how he became the person he is today. The old school values shows how a person can prosper. He does not sugar coat anything and is very on point on how having a game plan on what is important to you and the ways to achieve them.

It is very refreshing to read literature that is very uplifting. A lot of people can learn from the 12 Essential Steps for Success in Life because the words give the readers hope. The simplicity of the values he teaches makes the reader appreciate the time that was put in developing and writing such a motivational read.

I think the book is a must read for males because it is very rewarding to see a positive role model like Coach Carter and anyone who needs to get back on track with life simple lessons. Coach Carter is a perfect example on how a determine person can set and establish goals. Also most importantly, follow your dreams and they can be attainable.

Karen B. Waiters
Sistahs of Urban Literature Book Club, President
Book provided by Hatchette Book Group USA (Business Plus)
5.0 out of 5 stars Change starts with you. Aug. 2 2014
By andrea davis - Published on
Be the change you wish to see in the world... Treat others how you would like to be treated... Be the best you that you can be... set high expectations for yourself through reasonable goals and surpass them all!!! Find your passion, mix it in with your talent, and give back to those in need! That's a recipe for success and beyond... Enjoy the life you create by writing down goals, being around other encouraging people, and working smart to achieve nothing less than what you desire! God bless you as you go through this world, and love with a purpose.
5.0 out of 5 stars A good pass it on Jan. 31 2013
By stepper - Published on
Format:Hardcover|Verified Purchase
This is not only good reader, but also the type of book to pass on to others in the family. I read 50% of the book when my wife started to read it. I like how down to earth the book is.
5.0 out of 5 stars awesome Jan. 2 2013
By Lisa D. Ford - Published on
Format:Hardcover|Verified Purchase
I share this book with my male students !
Thank youThank you Thank you thnk you sorry do not have much time I am also a student and parent

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