Text offers the inside scoop on new business start-ups. Written with doses of irreverence and humor, and includes stories from the author's own entrepreneurial experiences. Softcover. DLC: New business enterprises.
I think the book is great for people who are thinking about creating their own business but haven't started yet. It gives a lot of food for thought. However, if you have already created your own business, you will be a little disappointed because you will not learn much.
This book is about the rollercoaster ride that is awaiting people who wants to start their own business. What you should expect to go through emotionally: everything that you should know and the problems you will go through with your family, your business partners, your health, etc.
Don't look for insightful comments and business recommendations. That's not what the book is about.
If you have already been through the trouble of creating your own business, you will probably already know what Barry Moltz is talking about.
It's at once painful and fulfilling to read about what has become my life, right there in the pages of Barry's book. Barry captures the paradox and contradictions of being your own boss: at once free to do whatever you want and so busy that you can't seem to get anything done.
The irony is that reading this book has in fact convinced me that I'm not crazy, because Barry documents as only a veteran can the common experience of a creative independent business starter. I'm realizing as I read that I'm not stupid / a failure / insane / a leper...I'm just trying to do what everyone says can't be done and this is what it feels like to have a vision and live it. Barry has given me strength to carry on and I'll reread this book, again and again.
My advice to entrepreneurs is to throw out all those Ten Steps to Success books, read this one, reread it, and keep on (...).
Barry Moltz presents a refreshing, realistic and candid look at entrepreneurial success. Read more