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Product Description
Review
Jim Lindbergh Corporate Group Vice President, Dart Industries Milo Frank is a communications genius. His book can catapult you to a whole new level of success.
Charlton Heston Communicating may be the most important skill the human animal possesses. Milo Frank's book tells how to do it well and succinctly...which means well.
Charlton Heston Communicating may be the most important skill the human animal possesses. Milo Frank's book tells how to do it well and succinctly...which means well.
Book Description
GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!
Milo Frank, America's foremost business communications consultant, shows you how to:
* Focus your objectives
* Utilize the "hook" technique
* Use the secrets of TV and advertising writers
* Tell terrific anecdotes that make your point
* Shine in meetings, question-and-answer sessions, and more!
Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!
Inside This Book
(Learn More)
First Sentence
"If only he'd get to the point!" Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
"If only he'd get to the point!" Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most helpful customer reviews
4.0 out of 5 stars
A Required Skill In This Day and Age...,
By darkguardian2 "darkguardian2" (San Diego, CA United States) - See all my reviews
This review is from: How to Get Your Point Across in 30 Seconds or Less (Paperback)
Basically, it's turning your message into a commerical since the average person can only hold their attention for 30 seconds thanks to (M)TV. It's useful in getting a message across to individuals who either don't want to talk to you or are too busy quicky. It can be seen as "brute honesty" if it's news the individual doen't like to hear, especially, regarding personal performance.Could be very useful in sales and retail. The book uses the 3 Ks (KKK). Unfortunately, it's not a good (PC) memory aid. I perfer the 3 Cs. "Catch Em", "Ceep Em", "Convince Em". I love the saying "Talking to many is the same as talking to one."Worth a look at about 110 pages. You can finish it in one sitting.
5.0 out of 5 stars
Cheaper than college credits!,
By Dale McCubbins (Bowling Green, KY USA) - See all my reviews
This review is from: How to Get Your Point Across in 30 Seconds or Less (Paperback)
This book is excellent. It's written for the average Joe; no technical jargon -- it can and should be used by everyone. It's a short and sweet read...brief and to the point, it can be read in approximately 1-2 hours. I'm a radio announcer, and this book is one of the top 5 that I insist other people read ... but get your own copy! In my opinion "How to get your point across in 30 seconds or less" is equal to AT THE VERY LEAST one half semester of a college course in Public Speaking 101.... and it's much cheaper! This book should be required reading for everyone who opens their mouth in public.
2.0 out of 5 stars
Good content - annoying audio production,
By
This review is from: How To Get Your Point Across In 30 Seconds Or Less (Audio CD)
While the content of the book is excellent, the production of the audio version is annoying. The clock ticking throughout examples, cheezy music, use of various voice-overs split through left right and channels, and other unneccessary audio gimics are really distracting, and actually make it more difficult to follow the dialog. While this type of format has long been the norm in business and non fiction audio productions in the 70's and 80's, I would expect a less annoying and updated format for an item produced in 1999. Read the book. Avoid the audio version.
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