For more than 20 years, Jeff Rubin has been known as one of Canada’s top economists, and a major voice for the energy sector. In Why Your World Is About to Get a Whole Lot Smaller, Rubin uses that background to project what our world will look like in the near future, as oil reserves dwindle and global economies suffer. This book is not aimed at economists and money managers, though. It speaks directly to the average reader, and should serve as a dire warning of the severe consequences of oil dependency in our everyday lives. With its central argument that a combination of rapidly dwindling oil supply and ever-increasing oil dependence will cause a continuing cycle of worsening recessions and depressions, this book projects a bleak future. As transportation and environmental costs increase due to high oil prices and carbon regulation, Rubin argues, international trade will dry up and the age of globalization will end. The resulting fallout will force governments and businesses to create and support localized economies, and eschew international trade and transport. In the tradition of writers like George Monbiot and Sir Nicholas Stern, Rubin presents some difficult truths that readers may find intimidating. Dense with statistics pointing to the inevitable collapse of the world as we know it, this book may not be an encouraging read. Unlike Monbiot and Stern, who put forth a plan to slow the collapse, Rubin’s focus remains squarely on preparing readers for the kind of world that is coming, rather than trying to slow that inevitable outcome. In a world where consumption in developed countries shows little sign of slowing and oil usage is skyrocketing, we need someone with Rubin’s background to predict what the likely results will be. Rubin’s perspective clearly falls more into the realm of futurism than economics, but because he excels at taking complex economic data and applying them to the everyday lives of his readers, this book functions successfully as both explanation and warning. Rubin is sure to incite controversy with some of the central ideas in this book, but given that the world he envisions seems increasingly likely to materialize, Why Your World Is About to Get a Whole Lot Smaller could turn out to be the exactly the book that readers are looking for, or that they need.
"The book is a great read, and one that should be required for anyone with a long-term interest in Canadian energy, transportation, manufacturing or agriculture."
— The Globe and Mail
"Jeff Rubin is not your typical eggheaded senior economist.... And the controversy that has dogged his work is about to hit the boiling point.... So get set. If Jeff Rubin says something is coming, you better listen. Love him or hate him."
— Canadian Business
"Should be mandatory reading for all corporate executives."
— National Post
In order for this book to make sense for whoever like this kind of subjects, it must read the author other book ( The end of growth ). Read morePublished 9 months ago by bissan hazem
This book looks at the world economics after Peak Oil with down-to-earth research. Better than most on this topic. Read morePublished 21 months ago by toscane
I know, the sky is falling, the sky is falling. As I write this, three, count 'em, three years after this book was published, oil is languishing at $80 a barrel, and will probably... Read morePublished on June 21 2012 by Pepi
I have always suspected that sustained growth in an oil-based economy was a crazy idea. This book is of the first I have read where an economist with a compelling tale and a real... Read morePublished on June 20 2012 by RotmanStudent
The author's message is that the world is running out of oil. He repeats this message in dozens of different ways and it becomes very boring.Published on Jan. 21 2011 by iceman
Jeff Rubin knows his stuff. As an economist for CIBC world markets for many years, he creates a vision for our future that is based on an extraordinary amount of detail. Read morePublished on Dec 20 2010 by Oothoon13
As a stock market investor, I wanted to learn more about the most traded commodity. The bonus was that I is that I also got to better understand how our entire world... Read morePublished on Nov. 16 2010 by Fred