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Why Your World Is About to Get a Whole Lot Smaller
 
 

Why Your World Is About to Get a Whole Lot Smaller (Hardcover)

by Jeff Rubin (Author)
4.4 out of 5 stars  See all reviews (19 customer reviews)
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Product Description

Quill & Quire

For more than 20 years, Jeff Rubin has been known as one of Canada’s top economists, and a major voice for the energy sector. In Why Your World Is About to Get a Whole Lot Smaller, Rubin uses that background to project what our world will look like in the near future, as oil reserves dwindle and global economies suffer. This book is not aimed at economists and money managers, though. It speaks directly to the average reader, and should serve as a dire warning of the severe consequences of oil dependency in our everyday lives. With its central argument that a combination of rapidly dwindling oil supply and ever-increasing oil dependence will cause a continuing cycle of worsening recessions and depressions, this book projects a bleak future. As transportation and environmental costs increase due to high oil prices and carbon regulation, Rubin argues, international trade will dry up and the age of globalization will end. The resulting fallout will force governments and businesses to create and support localized economies, and eschew international trade and transport. In the tradition of writers like George Monbiot and Sir Nicholas Stern, Rubin presents some difficult truths that readers may find intimidating. Dense with statistics pointing to the inevitable collapse of the world as we know it, this book may not be an encouraging read. Unlike Monbiot and Stern, who put forth a plan to slow the collapse, Rubin’s focus remains squarely on preparing readers for the kind of world that is coming, rather than trying to slow that inevitable outcome. In a world where consumption in developed countries shows little sign of slowing and oil usage is skyrocketing, we need someone with Rubin’s background to predict what the likely results will be. Rubin’s perspective clearly falls more into the realm of futurism than economics, but because he excels at taking complex economic data and applying them to the everyday lives of his readers, this book functions successfully as both explanation and warning. Rubin is sure to incite controversy with some of the central ideas in this book, but given that the world he envisions seems increasingly likely to materialize, Why Your World Is About to Get a Whole Lot Smaller could turn out to be the exactly the book that readers are looking for, or that they need.


Product Description

What do subprime mortgages, Atlantic salmon dinners, SUVs and globalization have in common?

They all depend on cheap oil. And in a world of dwindling oil supplies and steadily mounting demand around the world, there is no such thing as cheap oil. Oil might be less expensive in the middle of a recession, but it will never be cheap again.

Take away cheap oil, and the global economy is getting the shock of its life.

From the ageing oilfields of Saudi Arabia and the United States to the Canadian tar sands, from the shopping malls of Dubai to the shuttered auto plants of North America and Europe, from the made-in-China products on the shelves of the Wal-Mart down the road to the collapse of Wall Street giants, everything is connected to the price of oil

Interest rates, carbon trading, inflation, farmers’ markets and the wave of trade protectionism washing up all over the world in the wake of various economic stimulus and bailout packages – they all hinge on the new realities of a world where demand for oil eventually outstrips supply.

According to maverick economist Jeff Rubin, there will be no energy bailout. The global economy has suffered oil crises in the past, but this time around the rules have changed. And that means the future is not going to be a continuation of the past. For generations we have built wealth by burning more and more oil. Our cars, our homes, our whole world has been getting bigger in the cheap-oil era. Now it is about to get smaller.

There will be winners as well as losers as the age of globalization comes to an end. The auto industry will never recover from this oil-induced recession, but other manufacturers will be opening up mothballed factories. Distance will soon cost money, and so will burning carbon – both will bring long-lost jobs back home. We may not see the kind of economic growth that globalization has brought, but local economies will be revitalized, as will our cities and neighborhoods.

Whether we like it or not, our world is about to get a whole lot smaller.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

19 Reviews
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3 star:
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Average Customer Review
4.4 out of 5 stars (19 customer reviews)
 
 
 
 
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Most helpful customer reviews

 
71 of 78 people found the following review helpful:
5.0 out of 5 stars Now, this is what a wake up call looks like!, May 22 2009
By Lotta Read Rocket Hood (London, Ontario) - See all my reviews
As a student of international political economy and a retired journalist who knows how diligently those who benefit from consumption driven economic growth have tried to prevent "peak oil" from going mainstream, I cannot imagine a better introduction for the masses.

After a 20 year stint as chief economist for CIBC World Markets, Rubin is a figure in a position to know. The book is a searing indictment of the flat-earth stupidity that marks today's disciples of popular economic theory. He exposes a painfully obvious oversight: Conventional economic "wisdom", blinded by the dogmatic adherence to supply and demand thinking has overlooked one thing - MORE SUPPLY CAN'T COME ON LINE IN RESPONSE TO INCREASED DEMAND IF NATURE IS LIMITING THE SUPPLY.

Theory falls when facts kick you in the teeth. We have been listening to economists when we should have been listening to petroleum geologists.

With credit to Kunstler, Heinberg and other leaders who paved the way for him, Rubin is someone the suits will take seriously, if for no other reason than he was one of them. There is a lot of shame to go around among our academic, corporate and political leaders. Whether they are malicious, myopic or in denial, this book is going to make holding their noses high at cocktail parties a much sweatier and nerve-racking affair.

In a tight, conversational style with substantial cheek, Rubin embarrasses a civilization with this book and begs them to explore rationality and begin preparing for a harsh dose of reality. The cheap energy binge party is over - we'd better get set for the hangover.

Thanks Mr. Rubin
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10 of 10 people found the following review helpful:
5.0 out of 5 stars Terrifying, Thrilling and Sobering, Jul 9 2009
By J. Tobin Garrett (Vancouver, BC) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
I had high expectations for this book, and was not disappointed. Not only is Jeff Rubin an entertaining writer who knows what he is talking about, but he's also not afraid to take risks and go against some mainstream thoughts surrounding peak oil, energy efficiency, free trade, pricing carbon, spending money on failing auto industries and road infrastructure, and biofuels.

It may not be the most uplifting book, but its importance is paramount. Rubin first examines the global oil scarcity issue, and the economics of scarce oil and ever increasingly difficult and energy intensive oil production, and then he goes into issue surrounding environmental effects of oil, global trade effects, and transportation effects (which is, of course, tied with trade).

It's a frightening read at parts, but thrilling as well. Rubin has some great ideas surrounding the implementation of a carbon tariff on imported items in order to level the playing field for home companies that are dealing with carbon taxes (in B.C.) and a soon to be carbon cap and trade policy. This would give the comparative advantage back to home companies as the carbon tariff on what was once cheap imported items would increase the price on those imports if they were made using cheap, but dirty energy. Couple that with high transportation costs, and home manufacturing will look a lot more likely. Not to mention better for the environment.

The "Going Local" chapter is Rubin's speculation about the effects peak oil will have on our lifestyles here in the developed nations, looking at our food, coffee, electronics and a host of other items which are assembled globally. It is one of the only chapters that has Rubin playing futurist rather than rational economist, and so was, for me, the weakest of the parts of the book (however interesting his predictions were).

In terms of style, Rubin had a tendency to repeat himself several times throughout the book, as if he thought readers would forget points made by him only 100 pages earlier, but this is easily overlooked.
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4 of 4 people found the following review helpful:
4.0 out of 5 stars Provocative if Simplistic, Sep 12 2009
By Gordon Ritchie "Woodpusher" (Ottawa, Canada) - See all my reviews
(REAL NAME)   
Rubin is well known for his unconventional thinking, notably his accurate prediction of much higher oil prices at the turn of the last century. His latest book takes that essential premise---that oil prices must rise steadily over the coming years---and provides considerable elaboration of the supports for this thesis and the dramatic implications. One does not have to buy his entire argument to find his book very stimulating especially in bursting bubbles of complacency around energy prices and globalization. Worth reading.
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Most recent customer reviews

5.0 out of 5 stars Jeff Rubin puts all pieces of puzzle together
All information in this book are readily available on the internet, but Jeff Rubin did a great job putting them together with explanation. Read more
Published 1 month ago by C. Chen

2.0 out of 5 stars Not worth it
I bought the book after hearing author Jeff Rubin interviewed on CBC Radio. Unfortunately, all this book has to say can be summarized in an 8 minute radio interview. Read more
Published 1 month ago by J. Henderson

3.0 out of 5 stars First Cause
FIRST CAUSE

"If we regard the fulfilment of our purpose as contingent upon any circumstances, past, present or future, we are not making use of first cause, we have... Read more
Published 3 months ago by Francis Manns

5.0 out of 5 stars One of 2009's most important books
This is certainly one of the most important books of 2009. Whether or not it will have an impact on decision-makers is an open question. Read more
Published 3 months ago by sean s.

5.0 out of 5 stars Great book for 'Peak Oil' newbies
This book is a great starting point for anyone interested in learning more about Peak Oil and its wide effects on world markets and every day life. Highly recommended !!
Published 3 months ago by T. O. Byrne

5.0 out of 5 stars Great Read
I found this book excellent. I believe that this scenario will play itself out. Funny, I am a renovator in Toronto and I am actually doing work on the street the author lives... Read more
Published 3 months ago by Harry G. Chong

4.0 out of 5 stars Scary stuff
I have seen Jeff present for many years. He is known for his outrageous opinions, right about 75% of the time. Read more
Published 4 months ago by bookweasel

3.0 out of 5 stars The future
This book assume peak oil to be a given...if correct the book points to the future...if wrong this book will not amount to much and consigned to remainder status. Read more
Published 4 months ago by Michael Ensley

5.0 out of 5 stars Energy and Carbon
Jeff Rubin is informative and interesting as he outlines two major energy problems: Oil for transportation and coal-gas for energy generation. Read more
Published 4 months ago by Francis E. Pendergast

4.0 out of 5 stars Good book, read it quick !

Pretty good book, the subject is really actual and it was also proposed by a journalist at La Presse.
Published 4 months ago by David-lee Amos

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