If you are looking to effectively market to young people but need a little advice or ideas then this guide is really worth reading. It clearly shows that the methods other companies have been successful with and the mistakes others have made. The book is quick and to the point, it doesn't waste time with filler, there are boatloads of information on every page. It uses images and charts to explain everything clearly and in a very easy to understand way. Anyone needing to market their product to a young demographic has simply got to check out this book.