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Zara and her Sisters: The Story of the World's Largest Clothing Retailer Hardcover – Aug 18 2009

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Product Details

  • Hardcover: 288 pages
  • Publisher: Palgrave Macmillan (Sept. 15 2009)
  • Language: English
  • ISBN-10: 0230229913
  • ISBN-13: 978-0230229914
  • Product Dimensions: 15.2 x 2.5 x 25.4 cm
  • Shipping Weight: 640 g
  • Amazon Bestsellers Rank: #90,489 in Books (See Top 100 in Books)
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Product Description


Reviews for the Spanish Edition - 
"The author of this book clarifies all legends about Zara in order to explain the key to success of a company that at first sold housecoats and later on has become the second biggest clothes seller in the world." -- El País 
"Analyzing in detail the history of a company, especially if it is on active service, represents a very important action for those who have already begun to build their own businesses, work in other sectors but want to know more about other cases" -- ABC

About the Author

ENRIQUE BADÍA has had extensive experience in both journalistic and business areas. As well as a career in radio, Bada has worked for the Spanish journal El Pas, he was the vice-editor of the economic Spanish journal Cinco Das, the editor and publisher of Cambio 16, the editor of Diario 16, the press office director of the Chairmanship of INI, Instituto Nacional de Industria, (National Institute of Industry), the press office director of the Chairmanship of Iberia, the director of Acesa (Spanish motorway management and mobility services company), the managing director of the Spanish consultant company EFM, the assistant director of the Chairmanship of Airtel and the director of the CMT (Telecommunications Market Commission). He is a consultant, economic analyst and a regular media columnist. He is also the author of Rumasa (Planeta, 1983) and a member of the editorial board of LID since 1996.

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Most Helpful Customer Reviews on (beta) 2 reviews
5 of 7 people found the following review helpful
Terrible book Aug. 3 2011
By Reviews - Published on
Format: Hardcover Verified Purchase
The book look as though it was original written in Spanish and has been translated into English. The book doesn't flow well and is confusing with little or no relevant information. If you are a native Spanish speaker and read things in English you might like this book. Terrible book! Oh and not to mention the ridiculous price of the book.
One Star April 5 2015
By Lilianarodriguez - Published on
Format: Hardcover
Too expensive