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Zero to 100,000: Social Media Tips and Tricks for Small Businesses [Paperback]

Sarah-Jayne Gratton , Dean Anthony Gratton

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Book Description

Sept. 30 2011 Que Biz-Tech

“I work in digital media publishing, yet I’ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped me to monetize social media.”

—Vince Holton, Publisher, Incisor.TV


“A fantastic, timely, and enjoyable book with serious appeal. Great work from beginning to end. I can’t recommend it enough.”

—2morrowKnight, Huffington Post


Zero to 100,000: Social Media Tips and Tricks for Small Businesses makes it so easy to understand the way to successfully take your business into the ‘real world’ of social media! It both entertained and educated me. I would recommend this book to my friends, business associates, and to educational institutions. Brilliantly done!”

—Debra Cincioni, @MomsofAmerica on Twitter


“From building a bigger presence for yourself or your business, this book gets you in on the ground floor, lays the foundation, and helps you get a jump start on becoming a social media success. And the advice is real, not just from Sarah-Jayne and Dean, who are awesome, but from several other success stories they explain in the book. In a word, this book is useful.”

—Jason Falls, CEO of Social Media Explorer and author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing


“Leveraging social media is vital for businesses of all sizes, but it is a quirky and nuanced world where getting it wrong can have disastrous consequences. @GrattonGirl is one of the people I see in the social space who really understands the art of communicating with her audience. If you want to know how to connect with the crowd effectively through social media, I can think of no one better to hold your hand on that journey than Sarah-Jayne and Dean Gratton.”

—Kate Russell, Technology Reporter, BBC Website and App Reviewer




Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We’re talking about people who buy your stuff, and then tell their friends how incredibly great you are—without being paid to do it. People who follow your every move, look to you for guidance, and can’t wait to hear what you’re up to next.


Your 100,000 people. Your two football stadiums full of cheering fans. They’re out there, looking for you. Here’s your easy, low-cost social media plan for finding them…connecting with them…giving them what they want—so they can make you stunningly, incredibly successful !


10 STEPS TO YOUR 100,000
(with all the details, examples, and expert advice you’ll ever need)

1. Listen first, engage second
2. Craft your most authentic voice
3. Find and attract influencers
4. Don’t be a narcissist (you know what we mean)
5. Build community that lasts
6. Freshen up your brand
7. Become an electrifying “social conductor”
8. Promote across platforms
9. Be the fittest, be the survivor
10. Measure your (ever-growing) success

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Product Details

Product Description

About the Author

Sarah-Jayne Gratton is an author, television presenter, and former theatre performer. She is European correspondent for the television show You Are the Supermodel, where she hosts a weekly segment on personal branding.


A former actress, Sarah-Jayne is an influential social media persona, speaker, and writer, regularly featured in Social Media Today and other publications including In-Spire Lifestyle Magazine ( and She was nominated for a Shorty Award in social media and is one of “Twitter’s Top 75 Badass Women” ( She is also listed in the Top 50 of The Sunday Times “Social List.”


Sarah-Jayne studied at Cardiff University, where she received a Bachelor of Arts in Educational Psychology and later a Doctorate in Psychology.You can find out more about Sarah-Jayne at and can follow her on Twitter (@grattongirl).


Dr. Dean Anthony Gratton is a bestselling author and columnist.


Dean has worked extensively within the wireless telecommunications R&D industry and has an accomplished career in software engineering. He has enjoyed a variety of roles and responsibilities in addition to being an Editor of the Specification of the Bluetooth System: Profiles, v1.1 (the original specification). He has participated in defining the initial Bluetooth Personal Area Networking profile and was active in the Near Field Communication (NFC) technology and marketing committees. His wireless research work has been patented.


Dean has developed, architected, and led teams across several new product developments for mobile phones, DigitalTV, broadband, Femtocells, Bluetooth,Wi-Fi, ZigBee, NFC, and Private Mobile Radio.


Dean is a columnist for Incisor.TV, where he has written a number of contentious articles sharing his thoughts and challenges on industry news, opinions, and gossip. He continues to make an authoritative published and vocal presence within the wireless telecommunications industry.


Dean holds a B.Sc. (Hons.) in Psychology and a Doctorate in Telecommunications. You can contact Dean at and follow him on Twitter (@grattonboy) to enjoy his witty shenanigans and his social media and technologyrelated tweets. Dean is an influential social media persona and was listed in the 50 “Top Dogs” of Twitter ( can also read more about his work at

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars  6 reviews
2 of 2 people found the following review helpful
3.0 out of 5 stars Okay for the Beginner Feb. 19 2012
By CornerstoneKat - Published on
I had included this book in my 2012 Book Goals because I understood that it was a quick read, helpful in regards to learning which social media platforms would be best for me as a blogger, and informative on how I could use those platforms to promote my blog. In each of those ways, I suppose this book did not disappoint.

The Gratton's introduce several of the popular social media forms out there: Facebook, Twitter,YouTube, LinkedIn and Foursquare. They also touch upon StumbleUpon, Digg, and several social media tracking systems including TweetDeck, PeerIndex, and Sprout Social. However, much of what they share is geared toward the social media beginner so if you've had any experience with these social media forms at all then this book is probably not for you. Even so, I did happen to fill two large post-it notes with ideas which I look forward to implementing over the next few months.

With a total of 194 pages, many with medium to large fonts, this book is a breeze to read through in a couple of hours. The Gratton's use common every day language to explain several technical aspects of these social media platforms, making it easier to understand how to start using these media forms as well as why you might want to use to them in your business.

One major disappoint I found in this book was the chapter placement. For instance, in Chapter 1, they introduce 3 social media gurus that they don't expound on until Chapter 20 when they interview 5 social media gurus (not 3) again repeating the bios found in Chapter 1. Another example would be how they chose jump back and forth between media forms. Chapters 3-7 are devoted to introducing each media form and how to get started within that platform, but you have to wait until Chapter 10 and beyond to learn how to use each platform to your advantage and interact like a pro. Only when they talk about blogging do they group the introduction and implementation chapters together. They are often saying "if you can't wait to get started, you can skip to it right now." Why didn't they just group these chapters together to start with? It would have saved a lot of jumping around.

Conclusion: If you are just starting out in the social media world, this book is worth the read. If you have been toiling with social media for awhile, I might suggest just reading the help section of each platform instead.
2 of 2 people found the following review helpful
5.0 out of 5 stars "Zero to 100,000" - Social Media Tips & Tricks For 1st 100,000 & Beyond!!!... Feb. 8 2012
By Michael GreenGold - Published on
Format:Paperback|Verified Purchase
>>>..."Zero to 100,000" offers a Complete 2011 / 2012, etc. Plan for finding 100,000 NEW Friends, Supporters, Clients & Customers, etc. with a 10 Step Approach to our NEW 100,000!!!...Sarah-Jayne & Dean Anthony Gratton, Authorities, Authors & Team Leaders, etc. have in 4 Parts, 24 Chapters, 204+ pages of Rich Knowledge, Content, Context, etc. that is worthy of our Review & Usage to go from "Zero to 100,000"!!!...Ready, Let's Roll!!!...Zero to 100,000: Social Media Tips and Tricks for Small Businesses
>>>..."Zero to 100,000" opens with Dedication, Contents, About the Authors, Acknowledgments, Before You Begin & What You Will Find in This Book MustRead Sections to prepare US prior to our Journey with Part One!!!...
>>>...Part One - You're Anything But Small is 2 Chapters.
>>>...Chapter 01 - Welcome to the Big Wide Social Media Stage.
>>>...Chapter 02 - The Changing Social Landscape of Communications.
>>>...Part Two - Social Media Networking Basics is 7 Chapters.
>>>...Chapter 03 - Twitter: 140 Characters to Success.
>>>...Chapter 04 - Facebook Pages: The Public Face of Your Brand.
>>>...Chapter 05 - LinkedIn: Adding Your Link to the Chain of Success.
>>>...Chapter 06 - YouTube: Your Brand Channel.
>>>...Chapter 07 - Foursquare: Putting Your Brand on the Map.
>>>...Chapter 08 - Blogging Your Way to Business Success.
>>>...Chapter 09 - The Secrets to a Successful Blog.
>>>...Part Three - The 10-Step Method To Building A Fast and Effective online Presence is 10 Chapters.
>>>...Chapter 10 - Step 01: Listen First, Engage Second.
>>>...Chapter 11 - Step 02: Understand and Build Your Social Media Voice.
>>>...Chapter 12 - Step 03: It's Who You Know---Finding and Attracting the Influencers.
>>>...Chapter 13 - Step 04: Don't Get Too Big for Your Social Media Boots!
>>>...Chapter 14 - Step 05: Instilling a Sense of Community.
>>>...Chapter 15 - Step 06: Do You Need a Brand Makeover?
>>>...Chapter 16 - Step 07: Become a Social Conductor.
>>>...Chapter 17 - Step 08: Introducing Cross Platform Promotion.
>>>...Chapter 18 - Step 09: Social Media Darwinism---Survival of the Fittest.
>>>...Chapter 19 - Step 10: Knowing You've Made It and measuring Your Success.
>>>...Part Four - An Expert In Your Pocket is 5 Chapters.
>>>...Chapter 20 - Jeff Bullas.
>>>...Chapter 21 - Lori McNee.
>>>...Chapter 22 - Paul Steele.
>>>...Chapter 23 - Jessica Northey.
>>>...Chapter 24 - Danny Devriendt.
>>>..."Zero to 100,000" closes with the ever helpful Index!
>>>...>>> A Suggestion <<< If You Have 100,000+ at present, Another 100,000 should not hurt!!!...This SourceBook may make your Second 100,000+ Quicker!!!...>>> If you are still between "Zero to 100,000", This is an Investment / Purchase to Make!!!...NOW / TODAY...Carpe Diem / Seize The Day!!!...Michael!
1 of 1 people found the following review helpful
5.0 out of 5 stars enlightening Jan. 27 2013
By Dr. Frank Simon - Published on
I thought I knew it all but Sarah Gratton still managed to teach me something very useful and reminded me what one should think about deeply to reach his/her goals online. Highly recommended. @silverstar22b
5.0 out of 5 stars Great Social Media Advice for Small Business Owners May 8 2012
By Kent Huffman - Published on
There are lots of books out there about how to succeed with social media in the corporate world, but this one is targeted to the underserved small business community. It's a practical, how-to guide packed with lots of interesting visual examples. I've recommended it to all my friends and social media contacts who own or work at small businesses.
1 of 5 people found the following review helpful
5.0 out of 5 stars Great for beginners and a good reminder for rest of US. Dec 10 2011
By Martin Decelles - Published on
I just finished reading the book last night on the Kindle and i thing it is Great for beginners and a good reminder for rest of us that are on social networks. Bravo!

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