About Amazon

Technological Innovation
Technological innovation drives the growth of Amazon.com, offering our customers more types of products, more conveniently, and at even lower prices. We offer a personalized shopping experience for each customer, book discovery through "Search Inside The Book", convenient checkout using "1-Click® Shopping", and several community features like Listmania and Wish Lists that help our customers to discover new products and make informed buying decisions.

Building the Platform
In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Now, big-name retailers work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants also leverage Amazon.com as an incremental sales channel for their new merchandise; you can find products from top retailers across our retail site. Finally, independent software developers also derive value from the platform--through Amazon Web Services--by building profitable applications and services that cater to Amazon.com customers and sellers.
We've Only Just Begun
This evolution of Amazon.com from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. E-commerce is still in its infancy. In the years to come, you'll see Amazon.com create new technologies, expand into more geographies and continue to improve the lives of shoppers and sellers around the world.

Learn More
To learn more about Amazon.com today, explore our website. Check out the stores, read some customer reviews and learn about our programs. You can also visit our investor relations and PR sites to review our last annual report and read recent announcements about partnerships and product launches.