the dip Hardcover – May 10 2007
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From Publishers Weekly
Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
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Top Customer Reviews
Now, remember how that same activity seemed after six months had passed. It's likely you weren't having as much fun; progress was hard to accomplish; and frustration was starting to build. That's what a dip feels like.
That sequence is the normal experience and psychology of creating worthwhile results.
But in some cases, you are headed for a dead end where results will never amount to much (if you ever see me play golf, you'll know what I'm talking about). In rarer cases, results just keep going downhill forever (if you've seen me run lately, you'll get the idea).
Many people make mistakes when "the going gets tough."
1. Some will keep going even though future results won't reward the effort (such as those who keep trying to master something for which they have little ability). This behavior is usually the result of bad habits (like always following tradition . . . or existing beliefs) I call "stalls" that harm progress.
2. Others will quit before they break through into improvements that make an enormous difference (going through a dip) and miss the chance to get great benefits from continuing, well-focused effort. The "best in the world" (or "best in your corner of the world") will get a disproportionate share of the benefits from what everyone does. Who is going to pay much attention to the 1,000,001 ranked book reviewer on Amazon? People who behave this way are usually suffering from the procrastination, bureaucracy, ugly duckling or disbelief stalls (see The 2,000 Percent Solution).
In past books by Mr.Read more ›
Have you ever felt that something is just not worth going on with and it is time to look in a different direction? Well that is called the "dip" and if you aren't careful you could get stuck in the "cul-de-sac" of life with no significant advancement in any direction.
So what should you quit and what should you stick to? That is up to you but reading this book will help you make those crucial decisions.
Seth Godin's books are always catchy, "un-put-down-able" and this one is no different. Short and sweet you can get a lot of bang out of this quick read.
Todd Millar, Glenn Simon Inc.
Damn straight. This book is an exercise in brevity. I often recommend that readers preview a key chapter before deciding whether to commit to a book. No need with this one--just take an extra 20 minutes and read the whole thing. Borrow it instead of buying it; the key points will stick with you.
Godin's points are straightforward:
* Comes a time in doing anything when it gets hard and stops being fun.
* If it is something you can be the best at, stick with it through the "dip."
* If it isn't something you can excel at, quit. And excel at something else.
* Learn to recognize such "cul-de-sacs" and avoid even starting such paths.
* Endlessly coping without either excelling or quitting is a trap.
* Systems are designed to exploit "copers" in various ways. Beware.
* There are eight common causes of "dips." Beware some more.
That's pretty much it. There are some good stories about Vince Lumbardi, Butch Cassidy, the space shuttle, and Microsoft. But they build on the main points. There is good advice here. It would be worth your time, even if it were longer.
All our successes are the same. All our failures, too.
We succeed when we do something remarkable.
We fail when we give up too soon.
We succeed when we are the best in the world at what we do.
We fail when we get distracted by tasks we don't have the guts to quick.
Quit the wrong stuff.
Stick with the right stuff.
Have the guts to do one or the other.
In 1963, Peter Drucker made an assertion with which Seth Godin presumably agrees: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."
Both Drucker and Grodin are diehard pragmatists. My guess (only a guess) is that each learned lessons of greatest value to them from their failures rather than from their successes, that both of them (at least occasionally) felt like giving up and sometimes did, making a bad decision by quitting "the right stuff" or sticking with "the wrong stuff."
I presume to offer an example of what Godin seems to have in mind. All of us begin each day with the best of intentions. Let's say our objective is to produce more and better results in less time. OK, that's a worthy objective. Then let's say, that doesn't happen. Perhaps how we pursue the objective isn't working but we don't quit our method. (Albert Einstein once suggested that insanity is "doing the same thing over and over again and expecting different results.Read more ›
Most recent customer reviews
Similar to some of Seth's other books, Godin has proved that good things come in small packages. The Dip provides an interesting insight into the economics of quitting and the... Read morePublished 24 days ago by Captain Canuck
I think the guy has a point, but I don't feel he has resolved the issue of how to tell how to recognize a ''dip'' to be worked through, and a dead-end... Read morePublished 2 months ago by Rikard de Caterick
Perspective highly based on financial/commercial ideas and his descriptions of the concepts makes it hard to apply them in other situations. Read morePublished 4 months ago by kijuyh01
I enjoyed this book. I'm stuck at a crossroad in my life, working at a full time job that pays alright (enought to pay rent/food/going out) but not enough to build a future... Read morePublished 6 months ago by Roman C
Incredible little book. Long time fan, and Seth Godin does it again.Published 7 months ago by PillowCapes
Clean cut and to the point. Refreshing book on the realities of getting things done that are of any value to the rest of the world. A must read for entrepreneurs.Published 10 months ago by Nathan Lozeron
Easy to read gets to the point. And after all those books I’ve read on the subject he was able to bring out some new aspects and explanations on why some succeed so big and some... Read morePublished 12 months ago by firstar
Useless book and expensive for the lack of information that it gives. Don't know why it was rated high, since there is no information in there that isn't general knowledge. Read morePublished 14 months ago by Mike Sol
I bought this book but it was not all it was made out to be as it was really pumped up maybe just not for mePublished 24 months ago by Kyleobrien
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