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the dip Hardcover – May 15 2007


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the dip + Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter + Tribes: We Need You to Lead Us
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Product Details

  • Hardcover: 96 pages
  • Publisher: Portfolio Hardcover; 1 edition (May 15 2007)
  • Language: English
  • ISBN-10: 1591841666
  • ISBN-13: 978-1591841661
  • Product Dimensions: 13.2 x 1.3 x 18.5 cm
  • Shipping Weight: 200 g
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: #31,192 in Books (See Top 100 in Books)

Product Description

From Publishers Weekly

Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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Customer Reviews

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31 of 32 people found the following review helpful By Donald Mitchell #1 HALL OF FAMETOP 50 REVIEWER on May 10 2007
Format: Hardcover
Do you remember starting something new that interested you? Chances are the world seemed a little brighter, a little more inviting, and your smile was a little wider that day.

Now, remember how that same activity seemed after six months had passed. It's likely you weren't having as much fun; progress was hard to accomplish; and frustration was starting to build. That's what a dip feels like.

That sequence is the normal experience and psychology of creating worthwhile results.

But in some cases, you are headed for a dead end where results will never amount to much (if you ever see me play golf, you'll know what I'm talking about). In rarer cases, results just keep going downhill forever (if you've seen me run lately, you'll get the idea).

Many people make mistakes when "the going gets tough."

1. Some will keep going even though future results won't reward the effort (such as those who keep trying to master something for which they have little ability). This behavior is usually the result of bad habits (like always following tradition . . . or existing beliefs) I call "stalls" that harm progress.

2. Others will quit before they break through into improvements that make an enormous difference (going through a dip) and miss the chance to get great benefits from continuing, well-focused effort. The "best in the world" (or "best in your corner of the world") will get a disproportionate share of the benefits from what everyone does. Who is going to pay much attention to the 1,000,001 ranked book reviewer on Amazon? People who behave this way are usually suffering from the procrastination, bureaucracy, ugly duckling or disbelief stalls (see The 2,000 Percent Solution).

In past books by Mr.
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8 of 8 people found the following review helpful By Glenn Simon Inc TOP 500 REVIEWER on Oct. 28 2007
Format: Hardcover
Winners never quit right? Well sometimes they do, but only at things that will hold them back from being more successful.

Have you ever felt that something is just not worth going on with and it is time to look in a different direction? Well that is called the "dip" and if you aren't careful you could get stuck in the "cul-de-sac" of life with no significant advancement in any direction.

So what should you quit and what should you stick to? That is up to you but reading this book will help you make those crucial decisions.

Seth Godin's books are always catchy, "un-put-down-able" and this one is no different. Short and sweet you can get a lot of bang out of this quick read.

Todd Millar, Glenn Simon Inc.
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7 of 8 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on Jan. 26 2008
Format: Hardcover
It is impossible to ignore what Seth Godin has to say and how he says it. That's remarkable. In this small volume (only 80 pages and about the size of a greeting card), Godin shares some LARGE ideas, one of which is indicated in the title of my review. Here is a cluster of Godinesque assertions:

All our successes are the same. All our failures, too.
We succeed when we do something remarkable.
We fail when we give up too soon.
We succeed when we are the best in the world at what we do.
We fail when we get distracted by tasks we don't have the guts to quick.
Quit the wrong stuff.
Stick with the right stuff.
Have the guts to do one or the other.

In 1963, Peter Drucker made an assertion with which Seth Godin presumably agrees: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."

Both Drucker and Grodin are diehard pragmatists. My guess (only a guess) is that each learned lessons of greatest value to them from their failures rather than from their successes, that both of them (at least occasionally) felt like giving up and sometimes did, making a bad decision by quitting "the right stuff" or sticking with "the wrong stuff."

I presume to offer an example of what Godin seems to have in mind. All of us begin each day with the best of intentions. Let's say our objective is to produce more and better results in less time. OK, that's a worthy objective. Then let's say, that doesn't happen. Perhaps how we pursue the objective isn't working but we don't quit our method. (Albert Einstein once suggested that insanity is "doing the same thing over and over again and expecting different results.
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3 of 3 people found the following review helpful By John M. Ford TOP 100 REVIEWER on Feb. 16 2013
Format: Kindle Edition
"This book is really short. Short books are hard to write, but you made me do it. My readers are excellent correspondents, and this is something I've learned from them along the way: Write less." --Seth Godin

Damn straight. This book is an exercise in brevity. I often recommend that readers preview a key chapter before deciding whether to commit to a book. No need with this one--just take an extra 20 minutes and read the whole thing. Borrow it instead of buying it; the key points will stick with you.

Godin's points are straightforward:

* Comes a time in doing anything when it gets hard and stops being fun.
* If it is something you can be the best at, stick with it through the "dip."
* If it isn't something you can excel at, quit. And excel at something else.
* Learn to recognize such "cul-de-sacs" and avoid even starting such paths.
* Endlessly coping without either excelling or quitting is a trap.
* Systems are designed to exploit "copers" in various ways. Beware.
* There are eight common causes of "dips." Beware some more.

That's pretty much it. There are some good stories about Vince Lumbardi, Butch Cassidy, the space shuttle, and Microsoft. But they build on the main points. There is good advice here. It would be worth your time, even if it were longer.
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