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Product Description
From Publishers Weekly
Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Book Description
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.
Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.
Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.
Inside This Book
(Learn More)
First Sentence
Almost every day, in fact. Read the first page Browse Sample Pages
Front Cover | Copyright | Excerpt | Back Cover
Almost every day, in fact. Read the first page Browse Sample Pages
Front Cover | Copyright | Excerpt | Back Cover
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Most helpful customer reviews
31 of 32 people found the following review helpful
5.0 out of 5 stars
Keep Going Through the Dip to Become Number One, But Quit If Results Aren't Ever Going to Improve,
By Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 112,000 Helpful Votes Globally) - See all my reviews (TOP 10 REVIEWER) (#1 HALL OF FAME)
This review is from: the dip (Hardcover)
Do you remember starting something new that interested you? Chances are the world seemed a little brighter, a little more inviting, and your smile was a little wider that day.Now, remember how that same activity seemed after six months had passed. It's likely you weren't having as much fun; progress was hard to accomplish; and frustration was starting to build. That's what a dip feels like. That sequence is the normal experience and psychology of creating worthwhile results. But in some cases, you are headed for a dead end where results will never amount to much (if you ever see me play golf, you'll know what I'm talking about). In rarer cases, results just keep going downhill forever (if you've seen me run lately, you'll get the idea). Many people make mistakes when "the going gets tough." 1. Some will keep going even though future results won't reward the effort (such as those who keep trying to master something for which they have little ability). This behavior is usually the result of bad habits (like always following tradition . . . or existing beliefs) I call "stalls" that harm progress. 2. Others will quit before they break through into improvements that make an enormous difference (going through a dip) and miss the chance to get great benefits from continuing, well-focused effort. The "best in the world" (or "best in your corner of the world") will get a disproportionate share of the benefits from what everyone does. Who is going to pay much attention to the 1,000,001 ranked book reviewer on Amazon? People who behave this way are usually suffering from the procrastination, bureaucracy, ugly duckling or disbelief stalls (see The 2,000 Percent Solution). In past books by Mr. Godin, I've criticized him for taking an article and stretching it too far into a book. I've also mentioned that he sometimes forgets to explain what to do. In The Dip, Mr. Godin has broken through his dip and avoided both of those problems. This book is only slightly longer than it needed to be. It has excellent advice on how to tell the difference between future potential and lack of opportunity. The point about disproportionate rewards is also well developed. Nice going, Mr. Godin!
8 of 8 people found the following review helpful
5.0 out of 5 stars
Quitters Never Win,
By Glenn Simon Inc "Writer of Edmonton Real Esta... (Edmonton, Alberta / Tochigi, Japan) - See all my reviews (TOP 500 REVIEWER)
This review is from: the dip (Hardcover)
Winners never quit right? Well sometimes they do, but only at things that will hold them back from being more successful.Have you ever felt that something is just not worth going on with and it is time to look in a different direction? Well that is called the "dip" and if you aren't careful you could get stuck in the "cul-de-sac" of life with no significant advancement in any direction. So what should you quit and what should you stick to? That is up to you but reading this book will help you make those crucial decisions. Seth Godin's books are always catchy, "un-put-down-able" and this one is no different. Short and sweet you can get a lot of bang out of this quick read. Todd Millar, Glenn Simon Inc.
5 of 5 people found the following review helpful
5.0 out of 5 stars
30 minutes to avoid wasting 30 months or 30 years,
By
This review is from: the dip (Hardcover)
This book reads in less than an hour for a slow reader. It is short but it addresses a fundamental issue: When to quit and when to persevere? Probably one of the most critical decisions in life. With simple graphs and illustrations by Hugh MacLeod, this book will help you clarify your thinking, especially if you feel stuck.
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