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Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
I think the guy has a point, but I don't feel he has resolved the issue of how to tell how to recognize a ''dip'' to be worked through, and a dead-end... Read morePublished 14 days ago by Rikard de Caterick
Perspective highly based on financial/commercial ideas and his descriptions of the concepts makes it hard to apply them in other situations. Read morePublished 1 month ago by kijuyh01
I enjoyed this book. I'm stuck at a crossroad in my life, working at a full time job that pays alright (enought to pay rent/food/going out) but not enough to build a future... Read morePublished 4 months ago by Roman C
Incredible little book. Long time fan, and Seth Godin does it again.Published 4 months ago by PillowCapes
Clean cut and to the point. Refreshing book on the realities of getting things done that are of any value to the rest of the world. A must read for entrepreneurs.Published 7 months ago by Nathan Lozeron
Easy to read gets to the point. And after all those books I’ve read on the subject he was able to bring out some new aspects and explanations on why some succeed so big and some... Read morePublished 9 months ago by firstar
Useless book and expensive for the lack of information that it gives. Don't know why it was rated high, since there is no information in there that isn't general knowledge. Read morePublished 11 months ago by Mike Sol
I bought this book but it was not all it was made out to be as it was really pumped up maybe just not for mePublished 22 months ago by Kyleobrien
I found this to be unsatisfactory, and not at all what I expected. The author has a way with words, but that's it.Published on Sept. 14 2009 by Richard Moore