Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations (Paperback)

by Stephen M. Kosslyn (Author)

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Product Details

Paperback: 240 pages
Publisher: Oxford University Press; 1 edition (Jul 4 2007)
Language: English
ISBN-10: 0195320697
ISBN-13: 978-0195320695
Product Dimensions: 24.4 x 18 x 1.3 cm
Shipping Weight: 522 g
Average Customer Review: No customer reviews yet. Be the first.
Amazon.ca Sales Rank: #196,846 in Books (See Bestsellers in Books)
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#14 in Books > Computers & Internet > Microsoft > Applications > Microsoft PowerPoint

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Review

"Will teach you fascinating facts on how your mind works."--Steven Pinker, author of The Language Instinct and The Blank Slate

"Kosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened.... Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and come up for air."--Lawrence W. Barsalou, Emory University

Product Description

True or False? Most PowerPoint presentations are: * compelling * illuminating * informative * clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: * a world authority on the visual brain * a clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

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Inside This Book (Learn More)

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index

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