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Before and After Graphics for Business
 
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Before and After Graphics for Business [Paperback]

John McWade
4.5 out of 5 stars  See all reviews (2 customer reviews)
List Price: CDN$ 37.99
Price: CDN$ 23.82 & eligible for FREE Super Saver Shipping on orders over CDN$ 39. Details
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Before and After Graphics for Business + Before and After Page Design + Before & After: How to Design Cool Stuff
Price For All Three: CDN$ 77.87

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  • In Stock.
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Product Description

Product Description

As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

From the Back Cover

As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

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Before and After Graphics for Business
52% buy the item featured on this page:
Before and After Graphics for Business 4.5 out of 5 stars (2)
CDN$ 23.82
Before & After: How to Design Cool Stuff
20% buy
Before & After: How to Design Cool Stuff 5.0 out of 5 stars (1)
CDN$ 30.23
The Non-Designer's Design Book
11% buy
The Non-Designer's Design Book 4.6 out of 5 stars (137)
CDN$ 26.32
Before and After Page Design
9% buy
Before and After Page Design 5.0 out of 5 stars (4)
CDN$ 23.82

 

Customer Reviews

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4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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5.0 out of 5 stars Before and After Books are great for designers and non., Mar 30 2010
By Mikael Takamaa (Selfkant-Hoengen Germany) - See all my reviews
(REAL NAME)   
This review is from: Before and After Graphics for Business (Paperback)
Another excellent book from John McWade. Before and After Graphics for Business provides easily understood and followed ideas for greatly improving the look of all sorts of business documents, newsletters and more.
Great for graphic designers to get a quick review and steal some great layouts!
Great for non-designers who want to improve the look of their businesses forms, stationary and more.
Easy to understand and beautiful to look at.
I would recommend this book to anyone with an interest in making their businesses paperwork look smarter, more professional and readable.
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4.0 out of 5 stars A great resource for ANY business, Nov 8 2005
By Jeff Fisher "Engineer of Creative Identity" (Portland OR USA) - See all my reviews
(REAL NAME)   
This review is from: Before and After Graphics for Business (Paperback)
Before & After is one of my favorite design magazines. The project examples, step-by-step guidelines and practical articles have always been excellent resources for designers of all education and experiences levels. With Graphics for Business, author, designer and teacher John McWade teaches the reader how to make their business look great. The book is not logo or corporate identity specific. In addition to logo design, McWade covers the creation of newsletters, stationery, sales pieces and forms, and charts, reports, calendars and maps. Still, the logo and identity section of the book (44 pages of the volume) explains logos very well and provides great examples of how to design lettermarks, wordmarks, monograms, ligatures and other forms of identities. Playing with type, words, shapes and illustrative elements are all presented in fun and well-illustrated manner. The book will be a great addition to the design library of anyone interested in producing a strong image for their business, or that of a client. - Jeff Fisher, writer of bLog-oMotives and the "Logo Notions" column at CreativeLatitude.com
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