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The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
 
 

The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (Hardcover)

by Judy Allen (Author) "There is a specific rhythm or flow that must be incorporated into event design and there is a reason behind every choice from food to..." (more)
4.8 out of 5 stars  See all reviews (4 customer reviews)
List Price: CDN$ 41.95
Price: CDN$ 26.43 & eligible for FREE Super Saver Shipping on orders over CDN$ 39. Details
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Frequently Bought Together

The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events + Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management + Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Total List Price: CDN$ 121.85
Price For All Three: CDN$ 76.77

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Product Details


Product Description

Meeting News

Chapters on contracts, negotiations and fees are impressive. The all-business companion to Allen's other book, titled "Event Planning The Ultimate Guide."


Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals (IAAP)

Written for anyone who has to prepare dynamite meetings and special events...a must-have desktop reference

Inside This Book (Learn More)
First Sentence
There is a specific rhythm or flow that must be incorporated into event design and there is a reason behind every choice from food to program elements. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4 Reviews
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Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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5.0 out of 5 stars Packed With Knowledge!, Jun 11 2004
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We recommend this logistical guide to corporate staffers or event planners who want to master the fine details.
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5.0 out of 5 stars Packed with Knowledge!, April 29 2003
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We from getAbstract recommend this logistical guide to corporate staffers or event planners who want to master the fine details.
Was this review helpful to you? Yes No (Report this)



 
5.0 out of 5 stars Planning for Planners, Aug 24 2002
By A Customer
With a strong endorsement from Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals, Allen strives to teach the how-tos of planning special events. This incredibly detailed profession has been known to send any number of otherwise level-headed individuals screaming and dashing for the exits.

Yet, with Allen's assistance and Levine's Guerrilla PR: Wired, which explains the promotions side of events, both a newcomer and an experienced professional can benefit from this book.

Well-written, this book may save many a person from high blood pressure.

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4.0 out of 5 stars A Must Read
This book gives a step-by-step plan on how to plan special events. It is a great reference for anyone who plans a career in this filed. Read more
Published on Aug 12 2002

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