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Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form
 
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Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form (School & Library Binding)

by Scott McCloud (Author)
3.7 out of 5 stars  See all reviews (25 customer reviews)

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1 used from CDN$ 136.11

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Product Description

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Scott McCloud's Reinventing Comics, the sequel to his groundbreaking work Understanding Comics, is a study of two revolutions: a failed one and a potential one. His 1993 book was not only a chronicle of the potential breakthrough of comics (which he redefined as "sequential art") into a legitimate art form but a sterling example itself of the medium's astonishing untapped potential. Now, seven years later, he chronicles the failure of the comic book industry to fulfill that promise, but also explores how the movement can be restarted, particularly by utilizing the resources of another spectacularly successful revolution, the Internet. In the first half of Reinventing Comics, an elegantly clean example of comic art in McCloud's trademark bold black-and-white style, the author outlines how hype, speculation, and artistic burnout led to the genre's decline. He then lays out 12 paths toward a new revolution of comics, including creators' rights, industry innovation, public perception, gender balance, and diversity of genre, which are then explored with such innovative intelligence that, as with his earlier work, the conclusions he comes to are fascinating for both artists and nonartists alike.

Three of his paths, however, are of particular interest to anyone who wants to know how the Internet will affect both our lives and the livelihoods of future artists. Understanding Comics, with its brilliant how-to guide on marrying image and language, has become an indispensable reference for many Web designers. Now McCloud returns the favor by focusing on how the digital revolution will influence production, delivery, and the art form of comics itself. Informative without being pedantic, controversial without being argumentative, and always entertaining, this is both a worthy sequel to the author's brilliant original and a work that opens up the potential for an entirely different direction for sequential art in the realm of cyberspace. --John Longenbaugh --This text refers to the Paperback edition.



From Library Journal

This is an exceptional book (in comic format) of ideas presented as a reader-friendly theoretical lectureDand it may just be the blueprint for the very future of the comics industry. McCloud, author of Understanding Comics, a classic exploration of how this unique art form actually works, now uses his impressive insight and admirable clarity to map out "12 revolutions," which, he believes, need to take place for comics to survive and finally be recognized as a legitimate art form. The topics progress from the oldest of comic-related arguments (seeking respect) to the use of computer technology to renew and expand its audience. These brilliantly presented discussions concern comics as literature, comics as art, creators' rights, industry innovation, and public perception, among other topics. McCloud's arguments are strong, factual (he recaps the evolution of the comics industry and the Internet to support his theories), and persuasive. He describes the comic as a "misunderstood, squandered idea...that seems increasingly obscure...[and] small...like an atom...waiting to be split." After reading this treatise, I agree. Strongly recommended for all public and academic libraries.DChris Ryan, New Milford, N.-- small...like an atom...waiting to be split." After reading this treatise, I agree. Strongly recommended for all public and academic libraries.DChris Ryan, New Milford, NJ
Copyright 2000 Reed Business Information, Inc. --This text refers to the Paperback edition.
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Customer Reviews

25 Reviews
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Average Customer Review
3.7 out of 5 stars (25 customer reviews)
 
 
 
 
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4.0 out of 5 stars A Dated Look at Ways to Break Out of the Box That Comics Are In, Aug 7 2008
This review is from: Reinventing Comics (Paperback)

Reinventing Comics has one strength that makes it timeless: Scott McCloud systematically explains what was wrong with the comics that were created through the end of the 20th century. When he switches over to what's needed to overcome those issues, the book becomes more idealistic than practical in many areas. The book is particularly hobbled by a limited appreciation of how comics might blur with (and be surpassed by) electronic gaming.

His basic optimism is that the comics genre can expand to satisfy more readers' needs by:

1. Becoming more like literature.
2. Developing as an art form.
3. Providing creators with more rights.
4. Changing the industry business model to serve everyone's needs better
5. Improving public image.
6. Reducing the heavy hand of governmental overview.
7. Appeal to females.
8. Represent all kinds of people.
9. Diversify in subgenres.
10. Employing improved digital production methods.
11. Providing digital delivery.
12. Exploring the potential of digital comics.

Basically, he sees escaping the box of limited distribution by providing online, direct distribution. This method is potentially cheaper and could provide for more creators while eliminating many intermediaries.

I suspect that some of his optimism will be "over the rainbow" for quite a while yet.

It's interesting that even the blockbuster success of so many comic-based characters hasn't helped to reinvigorate the comics business more. I think that's where he doesn't realize that in a world of video, comics seem dated and static.

Will comics go the way of high art and become something primarily for older aficionados? I doubt it. Comics are like candy to boys of a certain age. Comics help them to dream. Can comics go beyond that heritage? It's possible, but is it likely? Books like this one will have to do more than point the way: Breakthrough success is needed to draw an audience and more inspired creators.

I hope Mr. McCloud is right. I still like comics.
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4.0 out of 5 stars Scott McCloud has helped legitimize an art form...., Mar 17 2003
By Movie Guy (Los Angeles, Ca) - See all my reviews
This review is from: Reinventing Comics (Paperback)
This book is great in it's exploration of the topic and giving us beautiful new perspective on one of the most under rated and overlooked art forms. However, this book doesn't reach the peak that McCloud reached in his masterpiece "Understanding Comics" simply because of the more technical tone and the more specific relevance. His first book not only expanded minds on the idea of comic art or "sequential art" but he also expanded minds on the world in general and how we as humans express ourselves in life. This newer book expands on comic specific ideas so it loses the broad relevance. Still a must read for anyone who believes in this art form... and we all should.
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5.0 out of 5 stars If you like comics, you need these books., Dec 6 2001
This review is from: Reinventing Comics (Paperback)
Understanding Comics is a chronicle of the infinitely weird connection of words and pictures that is comics. It tells usabout the heart of the concept of moving your eyes across panels, looking at the pictures, reading the words, and perceiving them all as a unified, flowing entity. It told us how and why the concept of reading and creating comics works.

Reinventing comics, on the other hand, focuses more on the public's attitude toward comics, the comic industry, and the varied possibilities of new ways of creating, distributing, marketing, purchasing, and reading comics. It contains many of Scott's theories as to how comics are and could be influenced by the internet and the new way of thinking it has brought us.

These are two very different books with two very different subject matters. However, they link hand in hand to aid us in viewing the medium of comics as a whole. If you liked Understanding Comics, you may or may not like Reinventing Comics. If you liked Reinventing Comics, you may or may not like Understanding Comics. But if you want to view the authors opinions and ideas on everything and anything that did, does, and will apply to Comics, I advise you get them both.

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 		 Most recent customer reviews

1.0 out of 5 stars Typical college crowd ideological faire
McClouds first book was a wonderful little study of the form and function of comics. I was hoping he would continue the lesson, but instead he seems to moan and complain about... Read more
Published on Jun 27 2002 by Leopard

2.0 out of 5 stars They were right, unfortunately
Understanding Comics (the prequel) amazed me so much that I couldn't believe those negative reviews. Read more
Published on Nov 6 2001 by Fabio Rossi

4.0 out of 5 stars Competent but sometimes labored follow-up to _Understanding_
Let's call this 3 1/2 stars for most people . . . add a 1/2 star if the first book floored you.

Scott McCloud continues his analysis of the world of comics, this time spending... Read more

Published on Oct 18 2001 by Stefan Jones

2.0 out of 5 stars Hard to read, distracting format, nothing new.
Maybe this review is unfair, as I could honestly not get through the entire book. This book is written in a sort of graphic-novel format, which is innovative and interesting at... Read more
Published on Oct 2 2001 by Colette T. Bezio

4.0 out of 5 stars Hmm...
There are some good points
This is not mind-altering
Not quite the first one
Published on Aug 17 2001 by Geoffrey Jones

5.0 out of 5 stars Understanding the present of comics
Thankfully this book is neither a 'How-To' in digital comics, nor a book praising the wonders of clunky web comics (which I feared when I first heard about it), for Scott McCloud... Read more
Published on Jul 23 2001 by Eric Londaits

3.0 out of 5 stars OK but marred by political correctness
On the whole, _Reinventing Comics_ is not as good as his previous book, _Understand Comics_. The device of using comics to convey his ideas isn't nearly so effective as it was... Read more
Published on May 28 2001 by Tom Breton

3.0 out of 5 stars less engaging for non-addicts
'understanding comics' was brilliant, insightful and conceptually stimulating to those of us who have long lost those cardboard boxes of both super-antics and underground... Read more
Published on May 23 2001 by DAVID ROSS

5.0 out of 5 stars Sort of an "Expansion-Pack."
With Understanding Comics intent to realign comics with the more respected mediums of books and (for what it is worth) television, readers may 1st believe Reinventing Comics to be... Read more
Published on Jan 12 2001 by Kevin Miller

2.0 out of 5 stars Deceiving!
This is one of those (rare) ocasions where the first book is excelent, and the second one is awful! How sad... Read more
Published on Dec 29 2000 by Rubens Altimari

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