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The Big Hype
  

The Big Hype (Hardcover)

by Avery Corman (Author)
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Product Details

  • Hardcover: 224 pages
  • Publisher: Simon & Schuster (July 1992)
  • Language: English
  • ISBN-10: 0671692976
  • ISBN-13: 978-0671692971
  • Product Dimensions: 23.9 x 15.7 x 2.8 cm
  • Shipping Weight: 522 g
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Product Description

From Publishers Weekly

The humorous spark flickers wanly in this creaky satire of hype in the book publishing industry. Emmy-winning TV scriptwriter Paul Brock writes a novel that he deserving recognition and is convinced he must promote himself, as a celebrity, in order to make it a bestseller. Financed by his old Borscht Belt pal, brash show-biz entrepreneur Mel Steiner, he becomes a musical star by singing comic songs about middle-class life, such as "Children's Shoes Blues" and "Me and My Car." Brock makes a movie and wows fans at New York's Radio City Music Hall. His marriage suffers as he is swallowed up in glitz. Corman ( Kramer vs. Kramer ) stingingly parodies the Hollywoodization of publishing, its bloated star system, its puffery and the news media's opinion-shaping apparatus. But his points are obvious, the story's premise is strained and the joke wears thin. Walk-ons by a throng of real-life figures--including Saul Bellow, Stephen King, James Michener, Erma Bombeck and Bruce Springsteen--are exploitative and predictable.
Copyright 1992 Reed Business Information, Inc.

From Kirkus Reviews

Entertaining but far from caustic satire on celebrityhood that finds Corman (Prized Possessions, 1991, etc.) having fun with publishing and show biz. It's hard to knock a novel that never takes itself seriously but remains absolutely readable from first to last--though Corman fails to rise above the even level of charm he handles so deftly throughout. Paul Brock, a middle-aging scriptwriter tired of television (though he's won four Emmys), finishes his first novel. His agent auctions the ms., but it achieves only a midlist advance, not enough to keep Paul's family in shoes and dentistry while he writes a second novel. His best friend, Mel Steiner, a towering moneymaker in the music biz, takes on the book himself, becomes a publisher, and gives Paul the big hype, starting with a $100,000 advance. Astounded, Paul finds that Mel wants to make him over into a concert star and have Paul a household name before bringing out the novel. Paul writes the lyrics for 20 songs that stand up for the middle class against the yuppies; a fancy orchestrator helps with the tunes; Mel opens a media blitz; and Paul debuts at Radio City Music Hall to a standing ovation (paid for by Mel). The novel rides the stairway to hype-heaven in a step-by-step way that has an aura of authenticity to its satire, though the reader's light heart is taken for granted. It's Corman's happy inspiration to load the story with real celebrities--Mario Puzo, John Updike, Bette Midler, Paul Simon, John le Carr‚, Dr. Ruth, and many, many others--who speak glowingly of Paul's talent at every turn. Corman is less inspired at giving these folks sharp edges or handling them with satisfying wit. The main flaw here is that very little stands in the way of Mel's dream-roller hype, and whatever friction does arise offers little heat. A publishing phenomenon? Who knows. But hype will help. -- Copyright ©1992, Kirkus Associates, LP. All rights reserved.

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