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Remember Every Name Every Time: Corporate America's Memory Master Reveals His Secrets
 
 

Remember Every Name Every Time: Corporate America's Memory Master Reveals His Secrets (Paperback)

de Benjamin Levy (Author), Mark Lasswell (Contributor) "Don't stare!" How many of us heard that order from a well-meaning parent when we were growing up? ..." En savoir plus
4.5étoiles sur 5  Voir tous les commentaires (4 évaluations de client)

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Ever been introduced to someone and then almost immediately forgotten their name? This universal quandary is not the fault of faulty recall, according to "memory trainer" Benjamin Levy, but rather a mind that is not properly schooled in name-retention techniques. Levy, known for wowing groups of 150 by reciting all of their names shortly after meeting them, describes two different procedures in Remember Every Name Every Time for honing skills that can be used in any personal or professional setting. With abundant photos to illustrate integral physical behaviors, as well as anecdotes and quotes drawn from Levy's impressive roster of corporate clients--like Charles Bronfman of Seagram and Laurence Tisch of Loews--he fully explains how to implement his basic technique (the verbally oriented FACE approach, which teaches you to imprint correct names in the first place and then link them to specific faces) and his advanced method (the visual NAME system, which incorporates images and even sounds with your own imagination for longer term and larger group settings). While both certainly require a good bit of practice in order to effectively pull off, the techniques in this book are as clearly stated as its title and should noticeably help anyone who seriously applies them. --Howard Rothman


Review

Jonathan M. Tisch Chairman and CEO, Loews Hotels You'll never again have to say, "I have a terrible memory for names."

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4 évaluations
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4.5étoiles sur 5 (4 évaluations de client)
 
 
 
 
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5.0étoiles sur 5 Unforgettable!, Sep 5 2002
Par Un client
I'm a chronic name forgetter, so I've read other books about memory hoping for help. This is the first one I've found that offers advice that's clear and effective (I've already had some luck with it). Maybe it works so well because the book's a great motivator: the opening chapters demonstrate how the ability to remember names has had a big impact on the author's career, and they show how highly prized the ability is by leaders in corporate America. I wish the photos had been bigger, but they work pretty well as practice material. In the long run, I'll bet "Remember Every Name, Every Time" turns out to be more valuable than the last 10 business books I've read because it's not about theory, it's about a practical skill that can result in real benefits.
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3.0étoiles sur 5 Added some value, but I was disappointed, Juil 31 2002
Par Tom (St Louis) - Voir tous mes commentaires
Overall this book will achieve its intended purpose of helping me remember names; however, this book has many weaknesses. First and foremost, the first 3 or 4 chapters were 100% worthless. He states how important it is to remember names 50 different ways and using quotes from many different people. My response to that is: "I know it is important to remember names... that's why I bought the book." A short simple introduction would have been adequate. My next criticism is that 90% of the book is fluff. This book could be summarized in a page and be just as effective in 10 pages. If I knew which pages to skip, I could have read the book and gotten the same result out of it in 1 hour. To summarize this whole book up for those of you out there, he recommends two methods. FACE (focus, ask, comment, and employ). To remember someones name you focus on them and ask them a question about their name (ie. How do you spell it), comment to them or yourself about the name and cross reference it in your head (I have a sister named amy), and then employ the name (ie. Goodbye Amy). I will admit that this method works; however, It's not very impressive and not worth wasting an hour to read what I just wrote in one sentence. The second method (advanced method) is where the book adds value. He calls this method the NAME method where you Nominate a facial feature, Articulate about it (it is big, hairy, etc), Morph the name (ie. Turn Amy into Aim or a target) and then Entwine (you picture this Target on her body part such as a mole). He does have some examples and some practice photos to help master this method. Overall, I have just summarized the entire book. I hope I can save some people some money and tell the author that he needs to learn something about brevity.
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5.0étoiles sur 5 BILL TADLOCK, Mai 19 2002
Par bill tadlock (Elizabeth City, NC USA) - Voir tous mes commentaires
For many years I've studied memory and related subjects. I have even demonstrated memory by memorising a magazne. I have over 50 books on memory in my library and none equal this book for teaching how to remember names. It does not necessarily break new ground but it really teaches you how to remember names in an interesting and easy way. I think you shoud buy the book. You should know that I have no finacial interest in this book.

Bill Tadlock

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5.0étoiles sur 5 A name does matter!
Do not buy this book unless you sell, interact with large numbers of people, or want to advance yourself through interpersonal interaction. Read more
Publié le Mai 6 2002 par Edmund Bogen

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